Data Analytics and Digital Marketing altogether both are different fields:
Digital Marketing is a Marketing domain where we promote, sell and provide services to our products in Online Mode. In contrast, Data analytics is examining data sets to find trends and draw conclusions about the information they contain.
Digital Marketing
Digital Marketing is also known as online marketing use to sell products or services online through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as:
• Search engines
• Social media
• Email
• websites
Digital Marketing is not only the present but the future of marketing companies. In fact, this field is growing so fast, it may be able to replace the traditional ways of marketing like print, radio, and television in the near future. You need to choose the best digital marketing agency for this course. Companies need to cope with this rapid technological change for survival and growth. There are a few types of digital marketing through which promotion can be done, these are:
TYPES OF DIGITAL MARKETING
• Website Marketing
Website is the most helpful marketing strategy in marketing. It is a very powerful channel for online marketing campaigns. A website should convey its product, services, and strategy in an obvious way. It should be fast, friendly, and easy to use.
• Social Media Marketing
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers and do niche marketing. People discover, learn about, follow and shop from brands through social media, so if you are not using these platforms to promote your business, you are missing out and falling behind!
• Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO is performed because a website will receive more visitors from search engines when websites rank higher on the search engine results page (SERP).
• Search Engine Marketing (SEM)
It is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERP) primarily through paid advertising.
• Email Marketing
This type of marketing involves emailing different persons (usually using a directory) simultaneously and informing them about the products and services of the company. It should be detailed information concerning how to contact back if required.
Benefits of Digital Marketing
• Cost Efficient
Compared to traditional marketing methods, digital marketing is cheap. There are only a few overheads that you need to expense other than that you can make social media account for free and work on them. Digital marketing is suitable for even the smallest of businesses.
• You can market to anyone, anywhere
This is one of the best qualities of digital marketing and there is no limit to it. The best Digital Marketing Company can help you to guide you in the right direction. You can connect with customers on the other side of the world, in multiple time zones. You can make your products globally available which was previously impossible.
• You can know your audience
Digital marketing gives a perfect way to understand and connect with customers and audiences. If you have social media strategy you can build relationships with them faster and more efficiently. Many tools like google analytics can help to understand the people and prospectus customers more efficiently.
• No physical presence is required
Since the other name of digital marketing is online marketing, no real presence is required, not even of business. All the things can be operated online.
DIGITAL ANALYTICS
Data analytics is data collection, transformation, and organization to draw conclusions, make predictions, and drive informed decision-making.
Data analytics is a broad term that encompasses many diverse types of data analysis. Any type of information can be subjected to data analytics techniques to get insight that can be used to improve things. Data analytics techniques can reveal trends and metrics that would otherwise be lost in the mass of information.
Data Analysis Steps
The process involved in data analysis involves several different steps:
1. The first step is to determine where data needs to be collected. Data may be separated on the basis of age, gender, and demographic differences.
2. The second step in data analytics is the process of collecting data This can be done through various methods, like questionnaires, online sources, or any other.
3. Once data is collected, it must be organized in sequential order. For this purpose, various computer applications like spreadsheets or excel can be used.
4. The data is then cleaned up before use, which means all the probable errors are checked and improved.
TYPES OF DATA ANALYTICS
There are various types of data analytics, few are mention below:
1. Descriptive analytics: This describes what has happened over a given period of time. If the number of views goes up? Is there any increase in profit percentage or not.
2. Diagnostic data analytics: Diagnostic data analytics examines past data to explain the cause of irregularity or the cause of the change. This type of analytics aims to answer “why did this happen?” from a descriptive analytics result. Results from diagnostic analytics are obtained by finding correlations or patterns between different data.
3. Predictive data analytics: This moves to what is likely going to happen in the near term. These help them to quickly locate patterns and predict risks and opportunities in the future.
4. Prescriptive data analytics: This type of analytics involves selecting the best solution from the available options. These options could be in a yes/no or a list. These tools illustrate every option's consequence and provide better opportunities.
COMPARISON
Both fields have their own importance and significance. One can earn a significant amount of money. Data analytics is a part of digital marketing but still a different concept. A digital marketer can earn up to amounts to 5-6 lakhs per annum while a data analyst can earn up to 1.9 – 12 lakhs per annum. Digital marketing involves a period ranging from 3 months to 6 months while data analysis can take about 2- 3 months. Both have significant importance in their respective fields. The requirement for digital marketers has increased a lot significantly since the last decade and the requirement for data analysis is also increasing at a great pace.
