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Persuasive Writing - Learn To Write Effectively

Updated on September 24, 2014

How To Get Yourself Heard With Persuasive Writing

What is persuasive writing? How do you get readers to your page? How can you be an expert writer? Persuasive writing is an art. Do you ever wish you could make your writing more effective? Persuasive and effective writing can easily be learned.

Do your pages hold your audience or do people leave before the end? If not, why not take a peek at some tips for more persuasive writing. Anyone who has visited my About Me lenses will know I have some political history. I gained a lot from this and learned a few media skills including persuasive writing. Let me share a little of what I learned.

Illustration "The Poor Tree Reading" courtesy of Oliver Tadpole.

Persuasive Writing On Line

What makes writing effective on line

When you write on line you may have all or some of these goals in mind:

How to communicate your hobby or passion and encourage others to try it.

How to educate people or make them more aware.

Ways of attracting readers in order to make affiliate sales.

Best way to publicize a charity or cause you support.

How to start out as a professional writer.

How to publicize work you have done elsewhere.

Whatever your goal, you need to be able to write effectively and hold an audience. This lens may well help with persuasive writing.

The impact of dynamic and powerful writing

A personal viewpoint on persuasive writing

The internet gives us more information to hand than any local library. Whatever we search, there are a myriad pages relevant to our subject. When I search a topic, I take the first couple of pages of Google then dip in to one or two sentences only. Those opening sentences make a huge difference. Do I stay with this writer or move on? Factors in my decision are simple:

Direct impact of writing

The ability to write professionally

Size and readability of font

Information given directly

Things that cause me to move on:

Empty promises in a rambling letter - a sales technique widely used!

Small grey fonts with long sentences and big paragraphs

Poor English and bad spelling.

Persuasive Writing - What Shall I Write About?

Writing From Experience

What are the write tips then? There are no hard and fast rules, but check the guidelines. What we don't want New Squids to do is fall foul of spam blockers and etiquette. Keep your lenses civil and suitable for children and you will do better on Squidoo. The cardinal rule is to choose a subject you are comfortable with. If you can talk about it for hours, then you can write about it too! If you are bored with your subject you audience will not stay very long!


Cool Writing Styles

Using Images Effectively

Here I mean balance on your page, although I could equally well mean balance in your lifestyle! Have a break, come back to it, don't feel you have to do it all in one. (Unless, like me, you think about it for weeks before you start!) The trick to this is lots of pictures. Hopefully you know a little about cool writing styles already, but benefit from a page that is visually exciting too. One picture is worth a thousand words! You can get public domain images from various sources on the web. I choose to use my own 99% of the time, and I break it up by inserting Zazzle links too. If you are new, check these out later. Using Zazzle links is a great way to find good illustrations that might even make you a few cents if people really like them!

Talking about balance, I think it is time to stretch my legs, take a breather and enjoy a little Writer's Block....

Fancy Writing Styles and Persuasive Writing Techniques - Make Creative Writing Effective too!

Do you want to write effectively and hold an audience's attention? Maybe you need to know how to write a professional letter or resume? Professional writing services are available of course, but why hire a professional writing service when you can learn to do it yourself? Fancy writing styles,/b> are well within your grasp with research and with practice. Here are some books you might find helpful.

Just Do It!

Getting Started As A Writer

I remember how awed I felt that very first time I started to write on line. Typing in the box, finding my way around the dashboard, remembering to Save Draft so I wouldn't lose it all and have to start again. The first lens or two are the toughest. Once you get going you will probably write too much, but for now -

Just Do It!

Writing For Your Audience

Targeting your message to an audience

This for me is by far the most important thing. It is what I came here to tell you today. You are not in school, you are writing for an AUDIENCE. Those of us old enough to remember formal English lessons where Jane Austen and Charles Dickens were toted as the greatest writers ever had better remember we are writing in the 21st century, not the 18th or even the 19th.

Long descriptive passages will not keep an audience on Squidoo. Using clauses, sub clauses and Oxford commas will not increase your hold on a fickle crowd in a busy world. Using words of five syllables will scare your readers away for good.

My media training taught me to aim my political leaflets at an audience with a reading age of 8 or 9. Sounds insulting doesn't it? It is not meant to be.

To be a mass communicator, we need to aim at the whole fabric of society which includes people with learning difficulties including dyslexia, older readers and others with visual problems, attention deficit, low boredom thresholds, all economic and social groups and all age groups. More vitally in a world where nearly everyone works hard just to keep up - we are writing for those who have little time to read and appreciate good grammar!

If you are writing a lens on how to write a Shakespeare play of course, that may not apply, but for most purposes here are my tips:

Sentences should be short - less than twelve words is desirable.

Font sizes should be big - not everyone knows how to increase screen size.

Paragraphs should be SMALL, people with visual problems don't like vast fields of grey.

Little known words embarass people and make you sound like a High School student.

Conversational language is not at all a bad thing.

Talk to your readers through the keyboard!

Imagine the questions your readers have, then answer them.

Break the text up with lively pictures.

Be economical with sales modules.

Add a guestbook.

Leave them in suspense on occasion....

Please leave a message in the guestbook. It would be nice to hear from you....

Any Use To You? - Always have a Guestbook too!

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    • Lady Lorelei profile image

      Lorelei Cohen 

      7 years ago from Canada

      Wonderful writing tips for folks like myself who occasionally run into a super wonderful case of writer's block. ( Or worse - writer's confusion lol.) Hope you are having a wonderful holiday season.

    • profile image


      8 years ago

      I enjoyed reading this lens!

    • profile image


      8 years ago

      Great info, thanks for sharing!

    • James43302 profile image


      8 years ago

      Hey thank you for sharing this information. I am trying to be a writer myself. Write now I mainly only write Squidoo lenses. I hope to write books eventually. I gave this lens a squidlike, fav., lensrolled it on my, Publish Spiritually Related Squidoo Lenses page, and I gave it a facebooklike. God bless! :)

    • profile image


      9 years ago

      This is such a helpful lens and focusses the reader on what is really important in their own writing :)

    • cesargealogo lm profile image

      cesargealogo lm 

      9 years ago

      I really gain a lot of insights with your lens. I am glad I found it. Good day!

    • indigoj profile image

      Indigo Janson 

      9 years ago from UK

      Very useful! I love words and have a propensity (ouch! caught in the act) to write for writers... so a reminder to write for readers is valuable.

      Thank you so much for the angel blessing, lovely to see you with the wings!

    • CCGAL profile image


      9 years ago

      Excellent advice and an attractive, easy to read layout. Good job!

    • EditPhotos profile image

      Edit Photos 

      9 years ago from Earth

      Another great lens! Just when you think you have found every great lenswriter on Squidoo, you stumble on one more!

    • profile image


      9 years ago

      Very Good indeed, really people ust be able to get into the lens within a short time. I have to remind myself of this constantly. I like the bit about keeping the Grammar simple. 5 stars from me

    • profile image


      9 years ago

      Thanks for posting this lens. it was very readable to begin with. I'm rather a new squid, so I need some tips on how to write good lenses. ^__^

    • LisaMarieGabriel profile imageAUTHOR

      Lisa Marie Gabriel 

      9 years ago from United Kingdom

      Oh absolutely, but not exclusively either. I had those formal lessons too you know... :) [in reply to susannaduffy]

    • SusannaDuffy profile image

      Susanna Duffy 

      9 years ago from Melbourne Australia

      Keep in mind you're writing for "older readers" ? Like the ones who had "formal English lessons"?

    • pkmcruk profile image


      9 years ago from Cheshire UK

      Excellent advice. A good reminder that however well we can optimise for the Search Engines we want real people, looking for useful, helpful or entertaining writing to actually read what we write! Blessed by a Squid Angel

    • Wednesday-Elf profile image


      9 years ago from Savannah, Georgia

      Nicely done and good advice. I especially like your layout - very attractive.

    • profile image

      Dianne Loomos 

      9 years ago

      I enjoyed reading your writing advice!

    • Ramkitten2000 profile image

      Deb Kingsbury 

      9 years ago from Flagstaff, Arizona

      Very good advice. Keeping our targeted audience in mind while writing is so important.

    • indigoj profile image

      Indigo Janson 

      10 years ago from UK

      Hi, I found this to be useful advice! Thanks for sharing it. It's also a nice example of how to make a lens fun with images.


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