ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

6 Things Musicians Need To Do Before A Promo or PR Campaign

Updated on February 6, 2013

Promotion and PR are significant parts of getting your music heard and in the hands of the masses. They are important but in order to run these two types of campaigns or any other for that matter, you have some starter work to get the ball rolling.


1. Music ready to be Released

The music is the basis for everything you do. Have that all recorded and mastered before you confirm your first show, book your first hotel, flight rental vehicle, or begin a PR campaign. Your music will dictate what everything should sound, look and feel like for you and your audience. Have that ready so you can do everything correctly the first time and not pressure yourself to meet what may be an impossible deadline later on down the line.


2. Professional Photos

Imagines are extremely important. Everyone from fans/followers to venues and media will want a visual representation of you and your brand. Make sure it is professionally done. They need to stand out (this does not mean they have to top any idea Michael Jackson ever had) but they need to be of high quality and say something about you and most importantly be memorable.


3. Social Presence

Promoters and venues are definitely going to look at this as well as your potential audiences before they purchase tickets or invest their time to see you. Make sure you have made the effort to successfully connect with your audience. It's not about just plugging your work away all day, everyday, you need to have conversations and share a bit of yourself with your followers. I don't mean they have to know the moment you step into the bathroom but they will likely want to know what you are like off stage. Let them know and others like you will follow and you base will start to grow.


4. Niche

Your sound should be narrowed down to something that you specialize in. No two people are the same and no two people's sound should be the same either. What exactly is your sound? Before you start anything, figuring out whether you sound like a mixture of Darius Rucker and Bob Marley or Rihanna and Dawn Richards.


5. Compelling Bio

This is not a simple story of when were you born, people want to know your musical journey. When did you start to really perform and record? What makes you different from everyone else doing it and why should people listen to you?


6. Mailing List Ready

Once you have something to offer audiences, you need to have your own mailing list. Facebook and twitter do not count because you cannot take those names with you. If something happens to those accounts, you lose touch with those people who really want to keep up with you. They are like SuperFans! Make sure you keep up with them!

Comments

    0 of 8192 characters used
    Post Comment

    • Lorne Hemmerling profile image

      Lorne Hemmerling 

      5 years ago from Oshawa

      We had one song delivered to 27,000 radio stations. It being played around the world. You might want to add in this hub, MAKE SURE you have registered with BMI or ASCAP to collect the royalties before you have it distributed. Songtrust https://songtrust.com/ is a collect all company, but you still have to deal with BMI or ASCAP and there is a lot of red tape in the process. We have found out the hard way!

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)