ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Importance of Artistic Collaboration For Exposure and Creativity

Updated on May 9, 2019


Let’s look at one of today’s most striking examples of music collaboration.

Walk this Way by Aerosmith and Run DMC is a hit song that proves classic rock and rap can not only coexist. But also able to improve the musicality — and popularity — of both genres. Aerosmith’s lagging popularity was boosted by Run DMC’s rap-fueled vocals. Run’s album, Raising Hell, shot to the top of the charts to become the first rap album to hold the No. 1 spot on the R&B charts.

In a similar way, Andy Warhol and Yves Saint Laurent came together to prove that fashion and art share a common lineage. Saint Laurent used pop culture to create a ready-to-wear fashion for the modern woman. And no artist represented the vibe of the 1970s like Warhol. Warhol’s four-square portraits of the designer himself were printed in colorful abandon on scarves and other clothing pieces. They are so iconic they currently appear in the Musée Yves Saint Laurent in Paris.


Fashion and pop art, rap and rock music aren’t the only ways to collaborate.

A street artist can collaborate with a famous fashion designer (BÄST x Marc Jacobs). A fashion house and a pop icon can dream up an incredible perfume (Comme des Garçons Parfums and Pharrell Williams). Or a hip-hop artist can pair up with a conceptual and performance artist to wide acclaim (Jay-Z and Marina Abramovic).

An even more recent example of a great and beneficial collaboration is Camila Cabello’s “Havanna” featuring Young Thug. In early 2018, this particular music collaboration topped Billboard’s Pop Songs radio airplay chart for seven weeks. Marking the longest reign for a song by a solo female in a lead role in nearly five years. It’s the first song by a woman to top Pop, Rhythmic, and Adult Pop Songs Charts since 1996. As of two months ago, the song is back up to #20 on the charts.

According to Bryan Cantor of Headline Planet. “In addition to ongoing resonance with music fans, “Havana” is benefiting from several high-profile sources of exposure. The song currently appears alongside “Hold On, I’m Comin’” in Lincoln’s national “Perfect Drive” commercial campaign. Cabello just released a Havana-themed makeup collection with L’Oréal Paris. “Havana,” moreover, received several major nominations for the 2018 MTV Video Music Awards.

One of the last songs for another lead female to rule Pop Songs for more than seven weeks, was yet another harmonious collaboration. Rihanna’s “We Found Love,” featuring Calvin Harris. It topped the charts for eight weeks in 2011-12.


In all of these pairings, each artist derives the benefits of association for more exposure. Plus, the boost of creativity that collaborating with someone “outside your box” entails.

Using their diverse backgrounds, creatives from different genres can use an artists’ collaboration to springboard new ideas into the public domain. And potentially come up with The Next Big Thing to delight audiences, consumers, and art lovers everywhere.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)