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The Making of a Visual Video

Updated on September 16, 2014
Sunshine625 profile image

Linda (Kaywood) Bilyeu is a published author, her books are available on Amazon. She writes from the heart, there is no other way.

Lights, Camera, Action...

Stars in the Making of a Visual Video - Avalon Park
Stars in the Making of a Visual Video - Avalon Park | Source

Behind the scenes in Avalon Park, Orlando for a Visual Video

A visual video tells a story that makes an impact. The video is not a feature film and popcorn is not required to view. The video is short and sweet. The viewing time should be about 3 minutes in length or else you begin to lose your audiences attention. Especially viewers such as myself with a very short attention span.

A visual video is similar to a song. You have the intro, verses, chorus, bridge and outro. All in about 3 minutes you have the power to make a person happy or sad, but in a happy way. They could sing or just shake their money maker.

While creating a visual video the intro is the hook. You need to immediately snag your audiences attention. You want them to want more, which is when the verses come in. The chorus, is your audience not wanting the video to end. The bridge is their awe moment. You want your viewers to applaud and feel positive about what they just witnessed...which will happen after they view the outro.

Since the length of a visual video is short, the film must pack a punch during its span. You must capture your audience from the start. You don't want their attention diverted, so each second of the film must be entertaining.

In April of 2014, Team Cap was asked to help create a visual video for our local hospital.

Shine on, Sunshine...


Making of the visual video for Florida Hospital East Orlando

This adventure came about because of an article I wrote about, my husband, Dave's knee replacement surgery. This article is linked below and I hope you take the time to read it.

If you are in pain every day and are considering a knee or hip replacement, chances are once you read our journey and watch the video, you will have your surgery performed. You will no longer feel anxiety or fear. OK, maybe a bit, but that's normal. Remember...this too shall pass.

The Marketing Team at Florida Hospital East Orlando, read about our journey and were inspired by my article. They wanted to tell our story on film. What is also referred to as a visual video.

Dave and I were honored for the opportunity to help others by sharing our journey. Yet, I was nervous. I'm not a camera person, but I was ready for some fun. Until the camera started rolling, then I froze. Some how through the magical work of an amazing production company, who had a lot of patience, they made the video happen.

The total time, for this 3 minute film spanned over 2 days and 7.5 hours. We talked, walked, joked, mimicked each other, laughed, sang, joked some more and of course we were serious at times or else the video never would have been made.

Our story is unique. Dave had his total knee replacement while also battling cancer, as you will hear while watching the video below. Dave was a brave man who was determined to get out of the wheelchair and walk again. He felt confident that his Orthopedic Surgeon, Dr. Sean McFadden could help him accomplish his mission. Along with Dave's Oncologist, Dr. Carlos Alemany, who gave his support, once he felt Dave was ready. Together as a team, the mission was accomplished.

We learned that the making of a visual video is hard work. It takes a team of dedicated professionals to create a story worth telling. From the marketing team, to the production company, to Team Cap...together we all created a story that will live on forever. It's all about team work.

Preview - Photos taken before, during and after the "Making of the video"

Bonus tips...

  • The camera loves Navy Blue and so will you.
  • Make eye contact with the camera, not the camera man. If you are told to look at a member of the camera team, focus on an area of their forehead.
  • Use your hands while talking, but in moderation. Do not place your hands in your pockets or behind you, both of these stances are unprofessional.
  • Talk slowly (major problem for me). Pause in between phrases. Speak in short sentences.
  • Posture is important. Stand tall. Sit straight. Shoulders should be aligned, not slouched.
  • Be confident. You got this!
  • Take a deep breath before each sentence. This helps to relax you and prevents a high pitched voice.
  • Smile often. This expresses to your audience that you are sincere and the real deal.

What Not To Wear On Camera

Chances are, if you are like me, you'll be nervous enough about being on camera and you don't want to have to worry about what to wear too.

I collected some tips that will help you decide on what's hot and what's not for your 3 minutes of fame...

  • Avoid stripes. The camera will make the lines look like they are moving around your outfit. That's great if your video is about special effects, but chances are it's not, so stripes are out.
  • Avoid small patterns on outfits. The patterns will make your viewers dizzy. You want their attention focused on you, not on a bad case of vertigo.
  • Don't wear white. Especially if you have a pale complexion. White will wash you out and not make you shine.
  • The color red stands for power. Well, since the camera has the power now, avoid it. Reds will bleed on camera. Not a pretty sight.
  • Flashy jewelry is distracting to the viewers. Do you want your audience focused on your story or do you want them staring at the large beads hanging around your neck. Save the jewels for off camera.
  • Lip gloss does not belong on camera. Your lips will serve as a reflective device for NASA. The astronauts on the Space Station thank you.
  • Clothing that is too loose will make you look larger. Since the camera already adds weight, do you really want any more weight added? Clothing that is too tight isn't appealing, no further explanation needed.
  • Dress comfortably. But not revealing. No need for cleavage. Save that for your Instagram selfies.
  • Get a good nights sleep. Circles and bags under your eyes is taboo. Makeup could only hide so much.
  • Stay hydrated with water to plump up your skin and have it healthy looking. Water also helps to moisturize your throat to make your voice clear.

The Florida Hosptial East Orlando Team...

Julianna, Linda, Donny, Dave and Sher
Julianna, Linda, Donny, Dave and Sher | Source

"Cap and Sunshine's Visual Video"


East Meets Best - August 27th, 2014

Our visual video was released on August 27th, during an event at Florida Hospital East Orlando. Team Cap was invited to share in the festivities of celebrating the medical advancements that Florida East continues to strive for.

This was our 3 minutes of fame. We were celebrities among the suits.

The lobby was decked out in blue. Breakfast was served. Speeches were made. Prayers were shared. Our video then went live to over 100 people in the audience. We received a standing ovation, literally, every one was already standing. We received many words of appreciation for sharing our story and quite a few hugs.

It was at this time that I got to share a bit of nostalgia with the audience...

Exactly 25 years earlier, I gave birth to my youngest daughter, Michelle at Florida Hospital East Orlando. I was now in the lobby celebrating a visual video that will be used to inspire others. How cool is that?

A tidbit of trivia...Florida Hospital East Orlando was then called...Orlando General, the Hospital With a Heart. 25 years later, that slogan remains the same.

The employees at this hospital have shown us time and time again that we aren't just patients to them, we are part of their family...they truly do have a heart.

East Meets Best #iWasRightHere

East Meets Best Event #iWasRightHere
East Meets Best Event #iWasRightHere | Source

Digital Brew - President, Michael Cardwell

Michael scored his first Emmy win in November for a freelance project he worked on outside of the company – the documentary Esperanza. He acted as the project’s cameraman and helped created a well-received look at the impact of micro lending in the D
Michael scored his first Emmy win in November for a freelance project he worked on outside of the company – the documentary Esperanza. He acted as the project’s cameraman and helped created a well-received look at the impact of micro lending in the D | Source

Have you had a total knee or hip replacement?

See results

© 2014 Linda Bilyeu


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    • Sunshine625 profile image

      Linda Bilyeu 2 years ago from Orlando, FL

      Another birthday for Sunshine...I wish these birthdays weren't so close together. Where does the year go?? :)

    • fpherj48 profile image

      Paula 2 years ago from Beautiful Upstate New York

      June 20th???? Something very special is coming up in 5 days! Hmmmm I wonder what it is?? An Anniversary? Graduation? Wedding? Baby shower?.........

    • MarleneB profile image

      Marlene Bertrand 2 years ago from Northern California, USA

      This is so thorough and helpful. Many of your tips work for basic photography as well as video. I learned a lot. By the way, thank you for all that you do to help people understand knee replacement surgery.

    • Sunshine625 profile image

      Linda Bilyeu 2 years ago from Orlando, FL

      Hi Pam, I have learned to adjust to many situations...whether good or bad. I've also learned that a positive attitude far outweighs the benefits of a negative one. I wish you success on your knee replacement when you have one done, hopefully you won't ever need it! :)

    • Pamela99 profile image

      Pamela Oglesby 2 years ago from United States

      This was a very interesting hub, and I haven't had a knee replacement yet. It is probable for the future according to my doctor that did my rotator cuff repair. Great opportunity for your virtual tour. You have certainly had a lot of "hospital time" in the past few years, yet you always have a smile with a positive attitude. It is always a pleasure to read what yo write.

    • Sunshine625 profile image

      Linda Bilyeu 2 years ago from Orlando, FL

      Hi RT, I've been a fan of the Florida Hospital System for almost 30 years, luckily I haven't needed their services often for myself, but unfortunately needed them often for Dave. The video we star in, produced by Michael Cardwell is included in this article. It was a fun memory and glad we have the video to look back on from time to time :)

    • RTalloni profile image

      RTalloni 2 years ago from the short journey

      First, of course, so glad the surgery went well. Being from the area, I know that having the Florida Hospital System is a wonderful help when there is a health need. My children were also born there. If I moved back to the area, that would be one of the primary reasons for returning. Second, congrats on the success with the video! Thanks for sharing about your journey so others can benefit from your perspectives and experiences. Am going to check your hubs to see if you've highlighted the micro lending video from Michael Cardwell.

    • Sunshine625 profile image

      Linda Bilyeu 2 years ago from Orlando, FL

      Hi Audrey...I'm sure you would truly shine on a virtual video! :)

    • vocalcoach profile image

      Audrey Hunt 2 years ago from Nashville Tn.

      Here I am once again to review the techniques of making a visual video. This is so awesome! Sharing, tweeting, etc.

    • Sunshine625 profile image

      Linda Bilyeu 2 years ago from Orlando, FL

      Thank you, Peggy! We recently stayed in the same hospital for emergency care for my husband...wasn't as pleasant the third time around. Different floor, different doctors. We survived though! :)

    • Peggy W profile image

      Peggy Woods 2 years ago from Houston, Texas

      What a great advertisement for their hospital in Orlando, Florida. Glad to know that your husband has gotten such great care there. You two are naturals in front of the camera! Up votes and sharing!

    • Sunshine625 profile image

      Linda Bilyeu 2 years ago from Orlando, FL

      Thank you all for your comments and support! Team Cap appreciates you!

    • tillsontitan profile image

      Mary Craig 3 years ago from New York

      A-mazing! You and Cap, oh and the video too. You two are just such an inspiration to everyone, on hubpages, in your daily life, to your family, and now to all the people of Florida. Thank you for sharing this beautiful hub and the journey that you and Cap have shared and continue to share. God bless you both.

      Along with hugs I voted all but funny. Shared too.

    • rebeccamealey profile image

      Rebecca Mealey 3 years ago from Northeastern Georgia, USA

      What an awesome account of a personal journey! We can all draw on and admire your Hubby's great strength.

    • Faith Reaper profile image

      Faith Reaper 3 years ago from southern USA

      Oh, how beautiful is the video message to help many. You are a natural at all you do!

      Congrats on the Hubbie!!!

      Up ++++ tweeting, pinning, G+ and sharing


    • blessing980306 profile image

      blessing980306 3 years ago

      Way to go Aunt Linda you did a great job.Awesome commercial it was a tear jerker for me.Glad he was able have surgery done.Florida Hospital is thy best hospital in Central Florida.Way to go Cap for doing so well in video.And for you Aunt Linda for not freezing up I would have been a basket case.Lol Love you xoxo

    • teaches12345 profile image

      Dianna Mendez 3 years ago

      Your sharing has touched my heart and I applaud your courage through this journey. The video message is awesome and will help so many people to take this step. I love how Cap refers to your as his sunshine.

    • DDE profile image

      Devika Primić 3 years ago from Dubrovnik, Croatia

      An amazing sight of you both and you a wonderful job done here.

    • Vellur profile image

      Nithya Venkat 3 years ago from Dubai

      This is wonderful! Great video and useful tips. Your story will live on forever and be an inspiration to others. Voted up.

    • Paula Atwell profile image

      Paula Atwell 3 years ago from Cleveland, OH

      This write up is incredibly presented here. What a combination of resources.

    • Sunshine625 profile image

      Linda Bilyeu 3 years ago from Orlando, FL

      Smiles are a good thing, Audrey :)

    • Sunshine625 profile image

      Linda Bilyeu 3 years ago from Orlando, FL

      Hi Bobbi...We are lucky to have Florida Hospital in our neck of the woods. They are lucky to have patients like us who give them the recognition they earned. Thank you!

    • AudreyHowitt profile image

      Audrey Howitt 3 years ago from California

      Oh this was wonderful Linda! Made me smile! Take care--and smiles back to you

    • PurvisBobbi44 profile image

      PurvisBobbi44 3 years ago from Florida

      Hi Dear Friend,

      That was so beautiful I cried. You and your sweet husband have given hope and encouragement to many people who are going into surgery or who needs to see their doctors for a check-up.

      I voted up and across the board---except for funny. What a wonderful couple you are to make this video.

      I loved everything about Florida Hospital---it is an amazing place. My best wishes to you and Dave. Tell him my scar is looking better---I thought my leg would be ugly for life.


      Bobbi Purvis

    • Sunshine625 profile image

      Linda Bilyeu 3 years ago from Orlando, FL

      Thank you for your kind words and for your support...Bill ~ Maria ~ Nell ~ Sannel ~ Shauna ~ Paula ~ Susan ~ Jaye ~ Mary ~ Peg and Gail :)

    • DealForALiving profile image

      Sam Deal 3 years ago from Earth

      Congratulations! What a resounding victory for you and the team.

    • Happyboomernurse profile image

      Gail Sobotkin 3 years ago from South Carolina

      Oh my, this is so awesome and the love you and Dave share shines throughout the whole movie.

      No wonder he calls you Sunshine!

      Hugs & Love,


    • PegCole17 profile image

      Peg Cole 3 years ago from Dallas, Texas

      Really inspirational, Linda. This will help so many others to make the right decision about their health. You're a natural born star. Congratulations to you both on successful surgery and recovery and on the making of this video.

    • mary615 profile image

      Mary Hyatt 3 years ago from Florida

      I am really speechless! You and the team did an excellent job with this video, and I'm sure the hospital will value it.

      Voted UP, etc. and shared.

    • JayeWisdom profile image

      Jaye Denman 3 years ago from Deep South, USA

      The hospital chose the perfect couple--Team Cap--for their promotional video. It's a moving video that promotes the hospital's expertise and caring while telling viewers about Dave's and your experience there. Thanks for sharing your description of the event, as well as the video, with your readers.

      Voted Up++ and shared


    • Just Ask Susan profile image

      Susan Zutautas 3 years ago from Ontario, Canada

      Fantastic video! It's always nice to be able to go to a hospital that you feel comfortable at.

    • fpherj48 profile image

      Paula 3 years ago from Beautiful Upstate New York

      Bravo! Standing ovation.....for both the great Video and this wonderful hub you have shared with us.

      What an inspiration. Hugs to you and dave. Up+++ pinned, tweeted, shared.

    • bravewarrior profile image

      Shauna L Bowling 3 years ago from Central Florida

      Congratulations, Linda. You and Cap are stars and are wonderful spokespeople for Florida Hospital. How exciting for both of you!

    • profile image

      Sannel Larson 3 years ago

      Linda, oh wow, the video and its message was fantastic! Both you and your husband did a wonderful job. You were so natural and at ease. Congratulations to a memorable and important event! :-)

    • Nell Rose profile image

      Nell Rose 3 years ago from England

      Hi Linda, what can I say? you never fail to amaze me! this was fantastic! You and Dave were a natural, and the video was so well done, this is going to help so many people, I think you both are amazing! Voted up and shared all over the place, nell

    • marcoujor profile image

      Maria Jordan 3 years ago from Jeffersonville PA

      The Flipgram is uber-cool, Linda... you know I am in love with the video, planning to share it like mad, far and wide.

      The Cap did a fabulous job and please tell him I said so...

      ...but I must say that you are at ease 'on camera' and you were amazing in poise and presentation. I love your tips and you role model all of them perfectly!

      You are a born speaker... hope you do much more along these lines.

      Voted UP and UABI and sharing. Love, MM

    • billybuc profile image

      Bill Holland 3 years ago from Olympia, WA

      What a great opportunity, and what a wonderful video and message. Very heartwarming, Linda.