What is We 7?
You might have heard of Spotify. You may even have heard of Last FM. But what on earth is We 7?
Well, We 7 is the newest free online music streaming service. It allows web users to listen to music online whilst not actually owning the content. The website initially began as a totally on-demand service in which users had full freedom to choose their own songs, however following redevelopment in September 2011, We 7 began offering a music DJ service, similar to the product offered by Last FM. Under the new system, the freedom to choose songs was restricted to 50 tracks each month for non-subscribers, with music instead proposed by the We 7 system, based on an initial prompt from the user. The argument for this shift away from on-demand to a system of recommendation is given by We 7 as "We believe what you like is more important than what you know".
Having launched with a catalogue of 3 million songs at the end of 2008, at time of writing We 7 is approaching 7 million tracks. There are deals in place with the big four record companies as well as a wide range of independent labels.
How is it Funded?
So how does We 7 make money?
We 7 is funded by small adverts at the start of each song, as well as display advertising on the website itself. It is also possible for users to purchase the songs they are listening to through the We 7 website, which brings in additional revenue. Users can also choose to pay a subscription in return for a premium service, which entitles them to greater access to the We 7 catalogue, freedom from advertising and no limit to the number of specific track requests they can make.