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YouTube and the Impact It's Made on Video Game Sales

Updated on March 27, 2018

Partnership with YouTube Comes with Real Benefits

There is no doubt that YouTube is one of the most popular videos sharing networks nowadays. Many companies all over the world have already `target it`, utilizing it for advertising and promoting their products. Needless to say that in comparison to the TV commercials, the YouTube platform has the upper hand, considering the fact that companies had to pay less to nothing for advertising. More than that, it is definitely an effective method of promotion, because there is no limit of age for people from all over the world with access to YouTube. And as long as you have a good promotional video there is no limit to the leverage your company can get.

It didn't last long till gaming companies noticed the way YouTube influences the video games market. Additionally, according to the terms and conditions of YouTube, these companies can earn by using the video game. Anyway, not all of the gaming companies are ready to accept the way a YouTube channel can market their products, as could be the case of some popular channels where you can watch other players playing. Be that as it may, the vast majority of games are online, so it is only natural for gamers to look online for new releases and updates. Therefore, YouTube has also become a practical search tool for lots of online video game players.

The gaming companies started uploading videos that create anticipation amongst the viewers. The number of tutorials, as well as the topics discussed in comments, are increasing the popularity of gaming channels, thus directly affecting their video games sales. However, this is a win-win situation, being advantageous for both parties, as long as YouTube gets privileged video content for their viewers.

Collateral Winners

Even if it could be hard to believe, people are gathering to watch strangers play video games. Let's Play is a style of video series documenting a video game, the specific being that the viewers are entertained along the game by the subjective point of view of one player. Usually, comments are humorous, irreverent, or critical. To measure these video players popularity it suffices to see the number of their subscribers, reaching more than 60 million people. However, if you do the numbers, there is no wonder that more and more people are persuading a career in playing games online.

For example, PewDiePie is considered to be one of the biggest names through popular entertainers. All in all, in his videos, PewDiePie laughs and goofs around while playing video games, as if he is having the time of his life surrounded by his best friends. His YouTube channel counts 37 million subscribers and more than 9 billion views on its videos. Those numbers should be taken seriously because they actually mean money. It is estimated that PewDiePie’s monthly profit from YouTube ads varies between $140,000 and $1.4 million depending on viewership.

© 2018 Thomas Nemel

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