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Youtube and its Influence on the Music Industry

Updated on August 31, 2014

Who is your favorite Youtube Star?

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These days, seeing anyone on subway trains without a pair of headphones hanging from their ears is a rarity.

Teenagers tune into social media more often than they do to TV.

Youtube, in particular, has a profound impact on artists and anyone involved in the music industry. Artists become all the rage because of the channel.

Me At The Zoo -the first Youtube Video

1. The Origins of Youtube

Founded by Chad Churley, Steve Chen and Jawed Karim, Youtube appeared on the World Wide Web in 2005. The trio loaded the first uninteresting video, Me At The Zoo, on the mainly experimental platform.

The platform has hence experienced a tremendous growth rate by 2006, with traffic of 65 000 videos and more than 100 million video views per day This burgeoned further when Google's acquisitioned it in 2006.

Time Magazine cheekily dubbed it "Person of the Year", giving it maximum attention on its front page. Annual Youtube Awards are given annually to acknowledge the best Youtube videos.

Its wild popularity made it a must-go-to place to see and be seen. Advertisers use it to launch their brand.

More importantly, musicians use it to grab a little attention.


2. Why Youtube is an important platform for musicians

This is an ever-growing phenomenon. And it is easy to understand why.

a. It is the top search engine for music listeners.

Youtube, after all, is the top search engine for music listeners. The younger set, especially, finds this platform the most convenient and inexpensive way to listen to music.

Anyone can create a music playlist at the drop of a hat.

b. It is a convenient way to build a brand.

It is a convenient way for any artist to build his or her brand.

For now, load a music video for free and with ease. This, though, will change when it launches its paid subscription music service, an idea it developed with independent music labels.

c. It generates revenue and artists monetize their efforts with it.

In fact, musicians watch it generate revenue for their efforts, albeit slowly.

d. It is an easy platform from which to share media.

To add, sharing information has become a way of life. It is how we communicate with each other.

Youtube is the fastest way to become known as an artist because listeners share videos quickly. It is an effective way to make a bigger presence.

f. Discovery has become automatic.

The discovery of musicians is automatic. It takes no time at all for a video with many hits to go viral.

This, for the greatest part, is thanks to their easy accessibilty.

g. It is a way for bands to create a supportive community.

Another reason that Youtube has such profound influence on the music industry is that is allows musicians to create a go-to place for their listeners to connect with their latest works

h. Musicians can get proof of popularity.

Further, musicians can get immediate proof of their popularity. How popular an artist is depends on how many listeners watch or share his videos.


4. Artists with Youtube Beginnings

So saying, most stars of this era hav found their fame on what is the most popular video sharing platform in the world today.

Here are ten stars who can attribute their fame to video sharing on Youtube.

Baby - Justin Bieber

a. Justin Bieber

The teen sensation is probably the most reknowned of stars to have found fame on Youtube.

His singing endeavors began when his mother uploaded videos of him crooning covers of popular tunes when he was 12 years old.

After he was discovered by music producer Scooter Braun, young girls the world over caught Bieber fever. They include students of mine who decorated the back of my classroom a deep purple, apparently his favorite color.

Crank That - Souja Boy Tell Em

b.Soulja Boy Tell'Em

Rapper Soulja Boy Tell'Em can credit Youtube for his success. In 2004, he posted his music on the website Soundclick. He created his own Youtube Page. Atlanta based producer recognized his talent. He went on to release Crank That, which earned him a grammy nomination for Best Rap Song.

Greyson Chance-Paparazzi

c. Greyson Michael Chance.

Ellen De Generes was so impressed with the sixth grader's rendition of Lady Gaga's paprazzi that she got him to perform on her show twice. He was the first artist to sign on with her record label, eleveneleven.

Marie Digby Umbrella

d. Marie Digby

This artist's cover of Rhianna's Umbrella on Youtube made her an Internet craze. Producers of MTVs The Hills featured the song, which Los Angeles radio stations played regularly. Hollywood Records signed her in 2005.

Arnel Pineda -Faithfully

e. Arnel Pineda

Journey, the 80s rock sensations who made Don't Stop Believin'the hit of the day, had to find a replacement for their lead singer in 2007.

After watching Pineda's cover of Faithfully, which he played with his band, The Zoo, Journey's guitarist Neal Schon recruited him immediately. He became the band's lead singer.

5. Conclusion

Music of the new millenium is simply not the same without Youtube.


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    • aviannovice profile image

      Deb Hirt 

      6 years ago from Stillwater, OK

      I never knew how Youtube got its building blocks until now. A great piece!

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Ah, that mistake must be corrected! ;)

    • pocono foothills profile image

      John Fisher 

      6 years ago from Easton, Pennsylvania

      @midget38-You know you forgot to include me in the list of "who is your favorite YouTube star?"

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Yes, Denise!

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Thanks, Rasma!

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Thanks, Devika!

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Yes, quite unbelievable, Sandra!

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Thanks, Brie!

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Yes, Suni. Thanks for sharing!

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Thanks, Rebecca!

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Thanks, Pocono Foothills. Yes, it is so vital these days!

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Thanks, Chitra!

    • denise.w.anderson profile image

      Denise W Anderson 

      6 years ago from Bismarck, North Dakota

      It just goes to show that the "American Dream" of becoming rich and famous is still possible!

    • Gypsy Rose Lee profile image

      Gypsy Rose Lee 

      6 years ago from Daytona Beach, Florida

      Voted up and interesting. Great hub. I love YouTube. It's my place for my daily dose of old movies, TV shows and lots of the music I've loved through the years. Passing this on.

    • DDE profile image

      Devika Primić 

      6 years ago from Dubrovnik, Croatia

      So true! Youtube has opened up the way for many different videos. I often listen to my favorite music and is a convenient way.

    • Sandra Eastman profile image

      Sandra Joy Eastman 

      6 years ago from Robbinsdale MN

      Wow I can't believe this has only existed since 2005 it's such a household name. Facebook wouldn't be half as much fun without it. Thanks for sharing

    • Brie Hoffman profile image

      Brie Hoffman 

      6 years ago from Manhattan

      Yep, I love YouTube almost as much as I love Hubpages. It's a great revenue source and it truly encourages a free market. Nice hub.

    • sunilkunnoth2012 profile image

      Sunil Kumar Kunnoth 

      6 years ago from Calicut (Kozhikode, South India)

      Yes, Youtube is so fantastic. Like what Chitra has said I too enter the site for listening my favorite songs. It has got a fabulous collection of all songs of all language. No doubt YT does a great job for the promotion of music industry.

    • rebeccamealey profile image

      Rebecca Mealey 

      6 years ago from Northeastern Georgia, USA

      I hadn't thought of youtube in this way, but you're right. It was interesting to read about the history of youtube. Good job!

    • pocono foothills profile image

      John Fisher 

      6 years ago from Easton, Pennsylvania

      Nice article midget38. YouTube, most certainly is important to many people other than musicians. It's important to nearly everyone in every type of online and offline business one might image.

    • ChitrangadaSharan profile image

      Chitrangada Sharan 

      6 years ago from New Delhi, India

      Very nice and informative hub!

      I tune into You tube for listening to my old favorite songs. I think everyone loves You tube and it definitely has affected the music Industry to a great extent.

      Voted up and shared on HP!

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Thank you, Bill.

    • billybuc profile image

      Bill Holland 

      6 years ago from Olympia, WA

      Very interesting history of YouTube. It is, for sure, a phenomenon that seems to be here to stay.

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Will definitely do, DealforaLiving!

    • DealForALiving profile image

      Nick Deal 

      6 years ago from Earth

      Get ready to update your hub when Google launches the Youtube paid music service~ Thanks for the article!


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