- Entertainment and Media
Simple, Easy, and Practical Ways on How to Begin Your Music Career
Marketing an artist’s music is usually a job done by special promotion agents from recording companies. They take care of all the nitty-gritties when it comes to establishing the brand and identity of the artist involved. In lieu with this concept, signed music artists (such as bands, groups, and solo singers) literally do nothing but sing and make music. This is the reason why more and more aspiring musicians are digging deeper in the music scene in order to get in touch with valuable contacts so they can eventually land a recording contract and a sure-shot break in their music career.
However, it’s not as easy as it seems. In reality, penetrating the music industry is one of the greatest challenges of becoming a music artist. Believe me, making “rock-on!” songs is the easiest part dude. Getting a recording contract is not as fast as getting your upsize coke at McDonalds. It takes literally the hell out of you. You’ll be faced with unnecessary criticisms, rejection, and discouragement. So now what?
Being a musician myself, I have learned how to deal with the intricate side of the music industry. Most especially in the place where I came from, contacts are big deal. Even though you live on auto-tuners or make lousy music, so long as you speak and deal with the right contacts, you’d definitely become as big as Madonna. Given this stiff competition, you have to devise a way on how to market your own music. Because when you make your music known to the public, there is a greater chance for you to be heard and known. When I and my band we’re still starting out, here are some simple and practical things we did to launch our musical identity and boost the number of our loyal audience:
Make it good. Craft your music.
Now here’s the deal, you have to make it really good. No matter how consistent and brilliant your marketing strategies are, if you’re making music out of crap, no one will ever listen to it. With stiff competition nowadays against other signed music artists, you really have to think outside the box. Start by knowing and mastering your genre. While it’s good to try a number of music categories, still, you have to settle on something you do best. Rationale: It’s more likely that you’d do really well in it. Then, try experimenting on tunes until you land on a decent melody you can use to write a song. Next, COMPOSE. Let those creative juices flow while making sure you transform them in to one rocking music piece. Then, polish the song and never stop until you’re truly satisfied. It takes some time but it’s worth it.
Document your music. Write and record.
Keeping your song compositions in an old dusty notebook won’t help you. Just like models and writers, you sort of need to build your music portfolio. If you are knowledgeable enough to make notations of your music or songs, then do it! But if you’re like me (and the rest of my band) who solely depends on careful listening and doesn’t know a thing or two about ‘technical music stuff’, then recording a demo file is necessary. By doing these, you’d be able to review them in case you forgot some details. Moreover, this would allow you to find other ways to improve your music. Not to mention, it’s really cool to hear yourself in an audio file!
Test drive. Come out and play!
Of course, you know you have good music to offer. And the only way to convince others that you do is by playing on events. Now, here comes the sad part. Some musicians play for free. It happens and it will always be part of the intricacies of the music scene. However, you have to accept that these are inevitable struggles and challenges of becoming a musician. Stop complaining and instead, go to productions or Woodstock-like events. Play for a friend’s party or high school prom. The idea is to be seen and HEARD. In the meantime, that’s the easiest way. Also, by doing this, you get to increase the audience for your music.
Make your band page. Of course you need a site!
The internet is one of the cheapest and most widely used platforms for promoting music. There are lots of free websites (Try searching on Google!) that can help musicians organize their profile and market their music. Set-up a Facebook page or make a blog at Wordpress. In case you have already recorded your songs, set up a Reverbnation account and be heard. No matter what website you make, make sure that it carries your name, profile, play dates, and demo songs. Once you have set-up a site of your own, people would find it easy to locate you and your music online.
Tell them you make music for real.
The only way for people to see you in hard rock action is by taking a video of yourself singing or performing. Set-up your very own Youtube or Vimeo account. This makes sharing about your performances easy for you and your fans. Also, these videos would allow you to improve more as a musician because it would show how you did on your recent gig. From there, you can work your way to become better.
Be open. Be such a nice sport.
You have to be aware of the fact that not all people would like your music. Say for instance you play or sing for a heavy-metal band, you have to recognize that there will be chances when some crowd won’t appreciate your music that much. On the other hand, it could be that there’s something wrong with the way you sing or perform. Basically, there are so many factors to consider. You really can’t pinpoint a definite reason. So all you can do is relax and keep it cool. Every song and music has their corresponding audience. Unfavorable feed backs should not be taken seriously. Instead, they should be used to improve your performance and music.
Stay in love with what you do.
When you love your music, people will notice. Your music is the extension of yourself. When you sing or perform, you show people who you are. And when you do, they would love you and your music more. They would feel an unexplainable vibe and connection. Then, the next thing you know, they’ll be coming back for more.
Being a starter music artist myself, I know I don’t have the credible grounds to speak or advise about this topic. However, those tips I just shared were things I used in my own music journey. These strategies worked for me and my band, so I am hoping they would work for you too. This is the least that I can do to help more fellow music artists.
Since I still in the process of launching myself and my band’s musical identity, I recognize that I still have to work harder to further establish our craft. If I do stumble upon some new discoveries, I’ll always be happy to let you know.