ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Interview with Tom Atkinson, co-founder of the horror films reviews site, Love Horror

Updated on August 16, 2012

It was nearly 3 years ago now that Tom Atkinson and Alex Humphrey decided to set up an independent horror reviews site.

Frustrated by the lack of UK based horror sites in general, they noticed that many online reviews were more motivated by marketing than giving readers a fair and impartial opinion of how good a horror film actually was.

Motivated by this, and gathering together a handful of horror loving friends, they set about building a site which would offer the web community something a little different.

So, how did Love Horror come about?

Well, first off the name itself (Love Horror) came quite easily, which is weird as it's often really challenging to come up with a decent company name. We were all lovers of horror films, so using that as our banner made perfect sense. We wanted it to be clear that we were writing because of our passion for it.

Alex knew a girl from his university days (reviewer, Mad Woman in the Attic) who was equally as passionate about film and managed to get her on board. So we had the startings of a team.

Setting up the actual site was initially quite easy, using a platform that allowed us all to be able to contribute and publish to the site from different parts of the country if need be (with little web knowledge needed).

The final challenge was to find PR contacts to send us the horror films and news.

Was that hard work?

Intially it was. PR companies must get a lot of contact from people trying to get freebies, so even initialising that first contact with them can be difficult.

However, once a few reviews were published on the site, we managed to build some level of trust and started to get even more exciting opportunities like invitations to preview screenings and so on.

Once you have a reputation, PR people share their contacts and it all cascades, meaning that people then approach you with horror films, rather than you having to chase them.

Sounds pretty easy!

Unfortunately not. PR people are generally very busy, and easily forget how to contact, so you have to remain on the ball, constantly chase them for things that you are interested in. It's depressing to think of the horror films that we have missed out on just because we were overlooked by the people promoting them.

Have you had any other problems?

Our biggest challenge has been overcoming web hosting issues. We didn't realise it, but the original Love Horror site was running a lot of processes in the background that was causing a lot of strain on the servers that held it.

As we got more popular, this strain increased until eventually, our hosting company started to cut us off.

Eventually, we had to move the entire site, which was an arduous task. At times I was close to giving up on it all (as I'm responsible for the geeky web stuff). But we didn't want to let our faithful readers down, so we fought on and prevailed!

Sounds like a labour of love!

It's exactly that, but we all get a distinct sense of satisfaction from the knowledge that our readers are getting the unadulterated truth about the films that are released.
And the same goes for our sister site, Halloween-errific, which is all about Halloween (obviously). Because it's our favourite time of year! :)

Horror film poll

Do you like horror movies?

See results

Buy Horror Movies

What's the coolest thing that you have been involved in?

We were lucky enough to be involved with a lot of cool stuff to promote the release of Saw 3D. I spend a day in a swanky London hotel having a special effects makeover to look like one of Jigsaw's victims. We were even invited to a special Saw event at Thorpe park which was excellent fun.

Frightfest is still our horror highlight of the year though. All those excellent horror films in such a short space of time. Our idea of heaven!

What plans do you have for the future?

Ideally we'd like to make sure that we have more content more regularly, so we're going to be looking to improve that. Ultimately we want to increase our readership and the more readers we get, the more opportunities we'll get to review things - it's kind of like a circle - of horror I guess.
We may even be starting up a Love Horror forum, watch this space.

We're always on the lookout for new writing talent too, so if there is anyone out there that loves horror films as much as we do and wants to write horror films reviews, we'd love to hear from them.

Be sure to check out Love Horror for horror reviews, interviews and features (including a top 10 horror movies list and horror films archive)!

You can visit Love Horror here:
And you can also follow them on Twitter and Facebook


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)