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Shark Tank Seas 3 Ep 10 Digital design Shoes, Barkems, Go Go Gear, Beer Ice Cream, Get Ride On Carry On

Updated on March 25, 2012

The Ave Venice Store, All the Above and a Ride On Carry On Update

What an episode the ability to design your own shoes, prepackaged dog food for when you and the family pets are traveling, very fashionable protective motorcycle gear, and beer flavored ice cream, (really) all keep this show intriguing. Then when you raise the tide a little with a Ride On Carry On update it's a must watch and see.


The Ave Venice Store is First in the Tank with Owner Nick Romero

Nick Romero who lives in Venice Beach and owner of the Ave store where people can come in and create there own shoes ,caps, and clothing is first to splash down in the tank. He is looking for a $125,000 investment for 15% of his business. In his presentation he talks about the digital world and how everyone, especially young people, have a need to express themselves and show their own individuality. He has patented this printer with special adapters for the shoes and his goal is to have Ave retail stores worldwide. In his little 450 sq ft store they have done $570,000 in business with 150k in profit. WOW His best selling product right now are the custom shoes which to order costs the consumer around $100 and to make $27-28.

Nick seems to be dead set on opening new stores, but the printer takes 30 minutes to make the shoes and cost $55,000. Daymond tries to explain if they leased the printer for 100k and then took a percentage, who cares what they print or who it is. When Nick begins to almost argue that if they had the stores with thousands of printable designs and is stopped. Daymond tells him he thinks he’s incredibly cool but has lost a lot of money with cool guys and is out Mark agrees with Daymond, adding that doesn’t stop the opportunity here. Then Kevin goes on to let them know that the problem is everybody has a different business model. Robert doesn’t want to change the business model and is out. Nick interjects that all he wants to do is make money prompting “Mr. Wonderful” to agree. Kevin (the devil) agrees but doesn’t want to be in retail and is out. Barbara loves his enthusiasm but thinks he is in love with the retail business doesn’t want to listen, and is out. Mark puts a big hockey eating grin (punt intended) on his face and states “It’s me and you baby”. Mark asks,“How much are you paying yourself”. After a little beating around the bush Nick tells him he’s comfortable for now making 6 figures. Mark immediately lets him know that’s not gonna happen. He wants him to sweat and be scared Then he tells him that if he hadn't said he was living the LA lifestyle, that he was still working 12 to 15 hrs a day, maybe. But it’s all about adversity and he is out

64 Windward Avenue, Venice, CA:
64 Windward Ave, Venice, CA 90291, USA

get directions

The Ave Venice Store

Ride On Carry On Update

Last season Darryl and Randy Lynn got Barbara to invest in their child carrier designed for carry on luggage. Before Shark Tank sales were 40k and in the 6 months since the show aired their sales have rocketed to a half a million dollars!!!! Holy Guacamole and Kazaaam They couldn’t have done it without Barbara who helped them create new designs with more colors and options.

Incredible product and undoubtedly a wise investment. Carry on with your Ride Ons and keep up the great work.

If you missed the episode you can check out my review by clicking on Ride On Carry On.


Would you purchase prepackaged food and water for your pet when traveling?

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Next Up Who Let the Dogs Out Barkems

Blake Sinclair with his dog (that he didn’t even introduce) is in the tank next with Barkem’s a prepackaged food for our beloved friends. He is looking for a 100k investment for a 51% stake. In his presentation he talks about how we LOVE our pets, travel with them everywhere and there is still no easy way to feed on the go.

In the package is separated premium dog food, water, and even a treat. It’s kind of cute because it looks like the dog has a connection with Robert or vice versa. When he opens the package and gives it to the dog Barbara notices there seems to be a bit of a mess being made. Blake explains there are different size packages for different size dogs and when Barbara inquires as to what size dog his would be considered the laughter begins after the “Large“ response. Mark wants to see the packaging and Robert wants to see the dog. Finally Daymond asks for the dogs name which is Rummy (thank you Daymond). Mark suggests that basically this is lunchables for dogs and could be done for any pet. As Blake replies yes, Kevin wants to know why a pet owner couldn’t just put the food in a plastic baggy leaving not much of a market for his product at all. Blake looks at the table (filled with bottled water, packages of dry food, etc.) and states then you would have all this.

Robert likes the idea since he has a dog and knows what a pain it is to get everything ready for them when traveling and if Blake has a patent. He also inquires if he has approached any of the larger dog food companies. He does have a patent pending and has not had any results in his attempts to contact the larger companies.

Kevin keeps on stating there is no merit and is out. Daymond wants to know if there are any sales and discovers it is still a prototype so no sales as of yet. Barbara wants to know the cost which is approximated at $2.50 to 3.00 retail and to make is around 67 cents without the dog food. Mark states Blake is obviously early in the process he can’t help him and is out. Daymond likes the idea and his dogs name is Blake but doesn’t think he’ll be able to get a utility patent n putting dog food in a container and is out. Barbara puts food in a baggy for her dog all the time, doesn't think people will spend the money for a problem that doesn’t exist and is out. Robert lets Blake know that unlike his evil twin he has animals and loves them BUT he is way to early and is out. When everyone is out and Blake wants to know if he can have his dog back (been with Robert) and they respond no, he suggests them buying 51% of the dog for 100k and everyone laughs knowing he’s joking, (or was he?).

Blake still think Barkem’s is the next pet product innovation and will one day be in stores everywhere.


This Is Like "Whose On First" As Barbara Puts It

Brewers Cow Beer Infused Ice Cream Is Up Next

Steve Albert, Larry Blackwell, and Jason Conroy are getting ready to makes some waves in this tank with Brewers Cow beer infused ice cream. They are looking for a 125k for a 15% stake and Robert is already giggling. The ice cream is alcohol free and comes in numerous flavors as the sharks are getting ready to taste. Robert is “Oh wow,” Mark, “This is good” and Daymond reveals he is lactose intolerant and doesn’t want the room to clear out, so he is out. Mark states he is also lactose intolerant and doesn’t care because it’s good. Kevin just wants to know about sales (go figure). They explain that they first only marketed to restaurants and small stores which sales amounted to $5,000. When Mark asks about the order they have coming up to fill the tides begin to get rough.

What is astounding is these 3 guys trying to figure out how much there order is for with Whole Foods, ( which I’m sure the sharks are thinking tens of thousands). First it’s 50 x 2 $100. then one states it’s $200 (that’s right two hundred dollars), no wait another one says $400, no wait Ahhhhh. Then they can’t even agree on what they sell them for. Barbara can’t be in business with these guys and is out. Robert is laughing hysterically. Mark is questioning the need for them to have the investment to fulfill a $400 order which they are claiming is definitely not what the money is for. Things are not looking good here,

Kevin wants to know out of 10 guys how many want to try beer flavored ice cream. The response is “Just guys?” Kevin doesn’t care if it’s guys, women, cows, goats etc. They figure 9 out of 10 will try it and 8 will try it again. Robert can't handle the fact they don’t know their numbers and what it would take to break even and is out. Mark lets them know they would have to sell thousands and thousands of pints for him to even begin to get his money back, advices them to look into licensing and is out. Kevin’s out because he thinks they are ice cream bozos, (ouch).

After leaving the tank the guys let everyone know they’re not accountants that’s why they were here looking for help and are going to prove them wrong.

Pretty Sweet Go Go Gear

Doesn't Look Like Motorcycle Gear to Me


Go Go Gear is Hot on Robert

Desiree Estrada and her partner Arlene Battishill with their company Go Go Gear are the final bait dipped in the tank as they ride in on their bikes. Go Go Gear carries their designer line of fully protective motorcycle gear which is very fashionable. They are asking for 300k for a 15% stake in the company These ladies are to funny as they explain they both lost their jobs in 2008 and decided to take all their money and invest it in something they new nothing about. Then they start to take off their leather jackets and reveal the Go Go Gear underneath, and the sharks are in awe. It’s abrasion and scratch resistant and looks great for even work They discuss having 172k in sales for last year while Robert tries on one of the jackets looking ever so HOT.

Uh oh, now comes the should have went over this a little better before we got here syndrome. When Mark asks what they will do with his money and they say go to Europe because there are over 35 million registered riders, opposed to the US which has 7 mill. Mark proceeds to tell them what a horrible, horrible, horrible (ok enough already ) answer that is. Hmmmm Mark begins to explain what happens to your 25 stores when you're in Europe and when you grow a business it‘s a babysitting process, (ok sorry but Daymond has this “I’m up to something look” as he listens and watches with this little smirk behind his hand)
Now they’re saying the reason they weren’t profitable (when asked) was because they went to Europe (and they want to go where again? It's the syndrome). Out of the 400k they invested they have a little less than 100 thousand left. Kevin wants to know if he invests if he can put an ankle bracelet on them and every time they say Europe they get a 50 volt shock. Robert wants to know what Daymond thinks since he is the clothing guy.

Daymond wants to know if they had anything to drink after midnight last night because he is about to do some surgery, lol. Daymond wants to know why they value the company at 2 million. Kevin lets them know they made a HUGE tactical error by their evaluation and that he really liked the stuff but is out. Desiree jut dropped her jaw almost to the floor Now they’re telling them they didn’t say it was worth 2 mill. Robert responds vigorously with “I’m not calculating that.” Barbara tries to help them out a little as they, (as Daymond puts it) get dragged down the street by the bikes, but agrees the eval is nuts! Then Desiree suggests the sharks make the eval and there’s another punch to the gut. Then it starts with the 25%, OK how about 38%, Mark expresses they’re pulling stuff out of the sky and is out. Barbara because of their extreme optimism and how they pissed away the money is out. Robert thinks they’re not focused enough although it is an innovative product anybody could come in and tear them to shreds and out . With only Daymond left they want to increase the equity offer and step out to discuss it . Robert and Daymond discuss how together they really have the connection and access to make it worth a shot depending on the counter offer. They come back stating they are looking for a partner and will give a 50% equity. Robert wants more and is out again at 55%. Even when Daymond wants him in the answer is no. Now they go up to 65% and if they would just be quiet long enough for Robert to talk they might have a deal. Then as if someone had reached their hand down from above Robert is still out but Daymonds in. Hallelujah!!! To check out some their gear click on scooter girls.

Oh yeah, hey Robert I think you still owe for the jacket we noticed you didn't give back Ca-ching Daymond

Well, that’s all she wrote, see ya next time


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    • Charlu profile imageAUTHOR


      6 years ago from Florida

      Hi Peggy I think I love the show so much because of all the new ideas and products they show. Thanks for the votes and the comments Talk to you soon

    • Peggy W profile image

      Peggy Woods 

      6 years ago from Houston, Texas

      I still haven't watched this television show...but don't have to with all of your good reviews. I'll be looking for those Barkums products. Up and interesting votes. Thanks!


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