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7 Tricks Supermarkets Use to Manipulate You

Updated on October 22, 2019

Are supermarkets 'evil'? Of course not. Supermarkets have just one goal, and that is to earn as much money as possible with as little effort as possible. Our goal is the opposite: carry as many goods as we can to home for little money. In this field of tension move the tricks of the supermarkets.

1. Giant Shopping Carts

Giant Shopping Carts
Giant Shopping Carts

One basket is enough to buy what is needed. However, it is much easier to push the huge shopping cart than to carry a basket full of things through the aisles. Therefore, many choose the cart for small purchases. But that is a mistake. In the gigantic shopping cart, your 4 or 5 products look very lonely, which often makes you buy more to complement.

2. Long paths make our shopping a "journey"

Long Distance in Super Markets
Long Distance in Super Markets

If we go through the whole supermarket, we end up throwing more products in the cart and spending more money. For this reason, the goods never get close to each other. While fruits and vegetables are at the entrance, toiletries are at the end. So, on the way from the first to the second, you'll find all the other range of goods and end up with products you didn't originally plan for.

3. Colorful Tags


Priced tags are funny. Price tags are much more striking when it has something special. Thus, it is stated that the price of the said product is reduced. However, you should always compare the reduced price with the original, as these "offers" usually do not imply a significant reduction in price. After all, the product ends up in the shopping cart: not because it's an offer, but because the poster caught your eye.

4. Offers on the bottom shelves

Difficulty in Reaching
Difficulty in Reaching

The real products are not at eye level but on the lower shelves. They are harder for customers to reach, but there are products that are most worthwhile for them. However, the most expensive products are at eye level and end up being chosen first.

5. Misleading scarcity

Market Journey
Market Journey

"Limited offer!" - Offerings like these put customers under pressure. This suggests that there are not many products available, or soon the price will be higher. For fear of not taking advantage of the offer, the customer buys the product, although they do not need it.

6. Big Packing

Big Packaging
Big Packaging

With large packaging, supermarkets also make us believe that we are saving. Instead of buying chocolates separately, we buy them all in one package, which comes out cheaper than the individual ones. However, sometimes, the customer is misled because, despite being cheaper, the double package usually has much less content than expected. Therefore, the price per 100 g should always be taken into consideration, which is generally lower than the unit price.

7. Product Reduction

Small Size
Small Size

In addition to the price per 100 g, it is generally recommended to pay attention to the fine print of a product. It is not uncommon for manufacturers to secretly reduce the quantity of a product without informing customers on the packaging. However, recklessness is greatest when, as in the image, a product with reduced content is sold pretending to be extra-large.

Be careful next time you go shopping and don't be fooled by any of these tactics!


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