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Used Baby Clothes, Hand-Me-Down Bundles Business Idea

Updated on May 14, 2014

Baby wrapped in Clothes


The Problem: Baby Clothes are expensive and kids grow so fast

I'm a big believer in the financial benefits of renting consumables. When our first daughter was born we purchased and were given many items for our new baby. Everything from baby girl dresses to baby shoes. We received a lot of rattles. So many, I'd be happy when other kids came over to play and took them home:). However, as our baby grew, we kept needing to buy larger pajamas and other items. Often times the stuff we acquired was used very little and still in great shape by the time she grew out of it. My wife would box the stuff up, label it and put it in storage. It seems very wasteful, plus I'm sure there are lots of other parents out there that would be happy to have our three month used baby clothes and toys.

There must be a way to get more value out of baby clothes.

The Product: Baby Clothes Lease

I'd like a baby clothes and toy service that delivers bundles of used, but in good shape clothes as my baby grows. The service would deliver a bundle of clothes that would fit my baby for 2 to 3 months. At the next stage, it would send me a new bundle and I would ship my old bundle back. It could also offer to buy any other used baby clothes from me. I'd just put them in the bundle when I sent it back and they would give me a credit. If they didn't want the item, they could donate to charity and get a tax benefit for the donation.

Business Model: Lease Baby Clothes Bundles

To make the business work, you have to be very good at buying clothes inexpensively. Either at wholesale prices discounted for volume or by purchasing large quantities of used clothes at low prices. The business model would work similarly to leasing a car. Charge a small down-payment, a monthly fee, and then a few charges for damage beyond normal wear and tear. People could lease bundles of new or used clothes and like a lease, let people buy out the bundles for the residual value at the end of the period. Since the velocity (the rate at which people need new bundles) is pretty consistent, shipping costs could be added or included in the price based on geography.

Will Moms put used clothes on their babies?

Is the baby clothes bundle business a good idea?

See results

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