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Discovering Baby Einstein

Updated on March 10, 2015

How It All Started

Baby Einstein has been guiding babies to learning and discovery since 1996. Created by Julie Aigner Clark she shot her very first video and created the logo with the help of her husband Bill.

The following year the first Baby Einstein video was released.

From there her succession of products from music to books became an instant success with parents all around the world.

In 2001 Walt Disney obtained the Baby Einstein Company. They branched out into toys and baby care items.

In 2005 they launched the children's show Little Einsteins.

The Baby Einstein series has won a multitude of awards and has been given recognition for its effort in promoting early learning.

Discovery Kits

With the newly released Discovery Kits you can have a complete set per series which includes a DVD, CD, and a book or flashcards.

All important tools to stimulate learning and encourage interaction.

The colorful images, calming music, and different topics are an excellent way to grab baby's attention.

Available in three helpful levels your child can learn through Experience, Explore, or Expression.

Available kits are:

  • Baby Beethoven features Beethoven masterpieces
  • Baby Lullaby features soothing bedtime classics
  • Baby Mozart features classical Mozart music
  • Animals Around Me features farm animals and pets
  • Neptune's Ocean features water and its creatures
  • Wild Animal Safari features animals from around the globe
  • World of Colors features Van Gogh's works of art
  • World of Rhythm features dancing and music
  • World of Words features poetry and music

Baby Einstein Learning

The Baby Einstein series tackles learning by themes. You have music, art, nature, animals, shapes/numbers, and language.

With the different themes available you can share your interest with your child. If you love music it makes it all the more engaging to teach your little one about it.

You can start as early as the newborn age by playing Baby Einstein lullabies. There are age appropriate toys available as your baby gets a month older.

It's ideal to start as young as possible but at the right pace for your baby. Baby Einstein helps provide learning in a fun and encouraging way.

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Baby Einstein Toys

With the success of the DVDs and music it was only natural to branch out into toys.

Because they take baby's development to heart they provide a selection of toys to boost learning.

It's also an excellent way to enrich parent child interaction.

You can also be assured of quality and safety. They have won many awards such as Parent Tested Parent Approved Media Award, Mom's Choice Award, NAPPA (National Parenting Publications Awards), Parents’ Choice Award, and many more.

Wonderful Gift Idea

Baby Einstein products also make for wonderful gift ideas. It's perfect for a new mom or someone on the way. 

You can help other moms discover the beauty of learning and the ease in which it can be done.


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    • livelovelaugh5 profile image

      livelovelaugh5 6 years ago

      Hi jfay2011! I'll try that. Thanks for the suggestion!

      Hi crochetfancy! Thanks for the comment. Will also check out the Brainy Baby Series.

    • crochetfancy profile image

      crochetfancy 6 years ago from New York

      Love your hub. I loved these for my two kids. And yes, I used them from birth and they still watch some of the movies. My kids are 6 and 3. They love little einsteins. And I love that they learn while watching. We also liked brainy baby products.

    • jfay2011 profile image

      jfay2011 6 years ago

      These were good. We also liked baby van high