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12 Tips for a Great Food Blog or Recipe Blog

Updated on August 7, 2013

Recipes on Hubpages and Food Blog SmokedRecipes.net

Stuffed Smoked Mushrooms
Stuffed Smoked Mushrooms | Source
Mac and Cheese Recipe
Mac and Cheese Recipe | Source
Turkey Stew Recipe
Turkey Stew Recipe | Source
Jerky Recipes using a dehydrator
Jerky Recipes using a dehydrator | Source
Peach Panini Recipe on Smokedrecipes.net
Peach Panini Recipe on Smokedrecipes.net | Source
Gelato Recipe with Reduced Sugar
Gelato Recipe with Reduced Sugar | Source
BBQ Pork Ribs cooked in an electric smoker
BBQ Pork Ribs cooked in an electric smoker | Source
Apple Chips Recipe using a Food Dehydrator with apple cider style seasoning
Apple Chips Recipe using a Food Dehydrator with apple cider style seasoning | Source

Food Blog How to Create a Recipe Rich Site

We all have to eat, why not share what you and your family enjoy. Are you specializing in certain dishes? Using a dehydrator, electric smoker, great at crock pot dishes or desserts? How about grilling and BBQ? This is a fun hobby blog and perfect to share on social networks. If you can capitalize on simple recipes or money saving meals, you are going to be an even bigger hit. Many families have to survive on a much smaller budget as job loss persists.

Decide on the type of food blogger you are and express that in the "About Me" section. Casual or hobbyist; student chef, professional cook or restaurant owner. Homemaker can start out casual and end up professional as "The Pioneer Woman" did.

  1. Pick a name for your website/blog and a name for the Food Blog. They do not have to be the same. Mine is smokedrecipes.net and the name of the blog is Smokin Sundays and Other Great Recipes.
  2. Wordpress.com versus Wordpress.org - What is the difference? The .com site is easier and less programming knowledge is needed, more template oriented so it does the work for you as far as design of your site and its widgets. The .org is for customizing the blog much more whether you do it yourself or hire someone. This has a much greater range of creating exactly what you want.
  3. Tumblr.com is a cool site filled with images, videos, recipes and the written word. I also think it is a very user friendly site that is simple to create content that is automatically in the feed (like on Hubpages or Twitter and Facebook), it also automatically places it in your formatted blog. If you are less comfortable with creating a site and more comfortable with social media, than this is an ideal blog site.
  4. How often to write, share, review and post a new recipe. At least 3 times a week, more when you can. Add a variety of posts to enrich the content you are sharing with your growing audience. Always add the share buttons and use them when you post anything. That helps to get the word out about your blog in the social networks. Encourage engagement with every post, video and podcast.
  5. Watch Videos. Learn from the people already in your field or specialty. Food stylists are a great teacher. There are some online courses, videos and books that will teach the skill of food presentation, lighting and photography. The Perfect Picture Photography School offers online courses. http://www.ppsop.com/fblo.aspx If you have more time, there is culinary school, a few years as a chef and than become a food stylist.
  6. Create Videos. Do at least one per week and post it on the day you have the highest number of visitors to your site. That may be Friday eve, Saturday or Sunday morning. Push it out when you have the most attention on your food blog. Check your site statistics to determine the most ideal days and times. YouTube and Vine are key to increasing your audience and subscribers. It is hard to ignore the millions of hours people view videos everyday. Look there for personal ideas and techniques weekly.
  7. Plan like a publishing magazine with dates and themes. This will also help with planning your shopping lists to get ingredients for the weekly new recipes. Incorporate holiday meals and special dishes or desserts.
  8. Gaining an audience, subscribers. For the next year to two years, work towards gaining a following of subscribers via email that will receive your weekly updates of new posts and recipes. This is more important than advertising that could chase people away from your site in the beginning. Top experts say give away as much as you can to gain followers.What that means is free recipes, free reviews, information or do a contest and give a way one of your cookbooks (if published). Create a useful eBook guide or short recipe book and offer it as a free gift when a person subscribes to the blog.
  9. What can you sell? Your own food products, affiliate items related to the type of food on your blog. A published cookbook, either book form or electronic format. Ideally sell them in the emails. Include one or two advertisements, along with the updates of recipes to your subscribers/followers. Allow other businesses to advertise in your space or in your newsletters.
  10. Affiliate or own products or own cookbook? This is where you decide based on what you have to offer or plan to offer in the near future. Why can't you depend on advertising on your blog? You can, but if you don't have any proof of the number of visitors and buyers on your site, there is no value in advertising on your blog. Think about how you feel when you can barely see the content you came for when the site is overloaded with ads and popups swarm in. Do you stay on that site or jump off as fast as possible?
  11. Marketing. Take advantage of your free and strongest audience reach. Pinterest, YouTube, Facebook and Twitter are great. Don't forget to share on StumbleUpon and Google+. Tumblr is my recent addition to sharing on a blog/social network. Images, short summary and tagging searchable words will gain and engage people on Tumblr. They all have the greatest reach for your food blog. People "pin" food and recipes as one of the top 3 things to pin to a board. On Pinterest I have one board called "Passion for food" and one called "a little piece of dessert heaven". Daily I can add to both of those boards easily and I follow links to see how to make what looks so darn good.
  12. Other writing ideas. Consider all the possibilities and then pick the ones you feel the most comfortable with. What I mean are reviews of foods, products, restaurants, wineries, caterers. Talk about your favorite cookbooks. Recognize other great food blogs. Talk about your favorite finds on Pinterest or Videos on Youtube. Create "How to video guides" on creating a dish or using a certain preparation or cooking technique.


Serve up the food. Create your dishes, documenting with full instructions,many great pictures and/or video and share it on your food blog so others will share it. Get close so all the details show up clearly. Photograph each step, all the ingredients and final product in the best possible lighting.

Food Photography by Lara Ferroni, A Book Review

Food Photography - Pro Secrets for Styling, Lighting & Shooting is a worthwhile book to give direction for inexperienced photographers.

  • The font size in the book is very small, but very detailed instructions.
  • As you would expect, the sample images are excellent and clearly define what they are or what they do.
  • I have a better grasp on lighting and the ones that tend to work best for presenting the food in recipes and videos. Backlit with natural light seems to give it a subtly and sets a mood. Low side light with flash gives a very crisp image with highlights in all the right places.
  • Styling mainly involves fresh foods and adding a few embellishments for color contrast and to make a dish more enticing.
  • Detailed instructions on camera settings to capture similar results are apart of the images. so you can easily duplicate them.
  • Case studies share individual photographers and their techniques.

I recommend this book for hobby bloggers, homemakers and casual food bloggers. My strong point is not photography, practice does help me and so do books that guide me towards a better image.

Food Blogging Content

The content in your food blog along with the images are the driving force that will gain an audience and give you return visitors. Let's discuss some of the things you can do on a food blog. This is your most important feature to work on as often as you can.

  • Add your recipes with great pictures and with lots of detailed instructions. Model after awarding winning food blogs like the ones pictured below.
  • Add video guides "how to" for simple steps and full recipes explained from beginning to end.
  • Meal planning. Discuss how you plan for the meals, maybe add a printable grocery list
  • Give tips on using fresh ingredients from your garden and gardening tips. How To preserve herbs (dehydrator review by RealHousewife also shows how to preserve herbs from your garden) A great example of a product review too.
  • Let visitors ask questions and you answer the questions (what if you can't answer?) search online and find an answer.
  • Interviews with other food bloggers. Get in touch and do phone, webinar or skype interview that you can share with your audience.
  • Reviews of other food blog sites. Check out others and talk it up about what you like and don't like. This is a great way to engage your visitors.
  • Have your followers contribute their favorite recipes. If there is some way you can reward them for the contribution, that is even better. This is an opportunity for a contest and a prize.
  • Review cookbooks you use and would recommend. Point out specific recipes and if you have made them, add your personal pictures.
  • Review products. As a kitchen guru, you will know a product that never disappoints. Share that information with others so they can make a better decision about a product purchase.
  • Review restaurants or specialty markets. When you have specialty food recipes, it is helpful to know more about the market you purchase from and what makes them better or fresher than others.
  • If you are a chef, add your personal experiences, business experiences, lessons learned connect with other chefs teach others how to create menus for families, restaurants or special occasions. Share your accomplishments and talk up your restaurant.

I also wanted to share a few related hubs I found that will give you some additional resources:

So you want to write a food blog by R Shelton

5 Best Food Blogs Ever by CennyWenny

Get your food blog rolling....


Food Blog Examples to Model After

The model Food blog to follow. Notice the high quality, close up pictures of the food and steps to finish a recipe.
The model Food blog to follow. Notice the high quality, close up pictures of the food and steps to finish a recipe. | Source
An Award winning food blog. Notice this site doesn't display ads and it is very open yet enticing.
An Award winning food blog. Notice this site doesn't display ads and it is very open yet enticing. | Source
Whole foods Grocery store Blog and recipes. A very model blog and a top pick on Pinterest too.
Whole foods Grocery store Blog and recipes. A very model blog and a top pick on Pinterest too. | Source

Molly's Favorite Food Blogs

How to Make an Omelet

Review on 3 KitchenAid Stand Mixers

Food Blog as a Hobby Blogger

My personal Food Blog on using an electric smoker. The "other" recipes are usually the panini maker. It is a hobby and cooking is a passion for me.
My personal Food Blog on using an electric smoker. The "other" recipes are usually the panini maker. It is a hobby and cooking is a passion for me. | Source

Apple Chips by Brenda Green

Utilizing Technorati to Socialize your Food Blog

I am adding the information and photographic steps to sign up with Technorati and claim your blogs on here so they will gain a great deal more visibility. Develop some content first and establish the blog prior to setting it up on Technorati.

Follow the images below to complete the sign up steps and supply the required information. It is a perfect time to use Google keyword search words to get the best results when people search for your food blog.

You can add or claim multiple blogs, entering the information one at a time. You must have the RSS feed widget and be able to post the code or claim token they provide. That token code is what allows them to verify your site.

The last image is just an example of using keywords to search for blogs on Technorati. I used "best food blogs" to obtain a list. This is a great opportunity to further review some successful blogs.

Follow up with all the free resources Technorati offers to further improve and enhance your site. Work towards becoming one of "THE BEST" and watch your rankings increase dramatically.

Technorati Sign Up And Claiming Blogs

Click thumbnail to view full-size
Technorati Home Page, notice the Join the Community " Information in the bottom right green box.Sign Up for a new accountActivate account with email confirmationEdit Profile to add all the requested information (all fields required, so if you don't have Google+, set one up)Under profile image is the link to click, Claim your blog. Hit that to get started.First section to complete about your blog that you are claiming.Second section to complete about your blog.Once you complete the information about the blog and hit submit, click the button to claim it. The personal code will appear. Copy and paste it into an actual published post that appears in the RSS feed (this widget must be added in your blog )Shows it has been crawled when it locates that code. Hit Claim Check button to place it in pending status for approval.Shows status under evaluation (pending). That is all you need to do. Check back for the completed status.Example of using Keywords to search for "Food Blogs". Categories are available in the green tool bar too.
Technorati Home Page, notice the Join the Community " Information in the bottom right green box.
Technorati Home Page, notice the Join the Community " Information in the bottom right green box. | Source
Sign Up for a new account
Sign Up for a new account | Source
Activate account with email confirmation
Activate account with email confirmation | Source
Edit Profile to add all the requested information (all fields required, so if you don't have Google+, set one up)
Edit Profile to add all the requested information (all fields required, so if you don't have Google+, set one up) | Source
Under profile image is the link to click, Claim your blog. Hit that to get started.
Under profile image is the link to click, Claim your blog. Hit that to get started. | Source
First section to complete about your blog that you are claiming.
First section to complete about your blog that you are claiming. | Source
Second section to complete about your blog.
Second section to complete about your blog. | Source
Once you complete the information about the blog and hit submit, click the button to claim it. The personal code will appear. Copy and paste it into an actual published post that appears in the RSS feed (this widget must be added in your blog )
Once you complete the information about the blog and hit submit, click the button to claim it. The personal code will appear. Copy and paste it into an actual published post that appears in the RSS feed (this widget must be added in your blog ) | Source
Shows it has been crawled when it locates that code. Hit Claim Check button to place it in pending status for approval.
Shows it has been crawled when it locates that code. Hit Claim Check button to place it in pending status for approval. | Source
Shows status under evaluation (pending). That is all you need to do. Check back for the completed status.
Shows status under evaluation (pending). That is all you need to do. Check back for the completed status. | Source
Example of using Keywords to search for "Food Blogs". Categories are available in the green tool bar too.
Example of using Keywords to search for "Food Blogs". Categories are available in the green tool bar too. | Source

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    • billybuc profile image

      Bill Holland 4 years ago from Olympia, WA

      A food blog isn't for me, but these are great suggestions that would apply to most blogs. Good job!

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      Thank you billybuc. The blogs do run along the same concepts for sure.

    • picklesandrufus profile image

      picklesandrufus 4 years ago from Virginia Beach, Va

      This is a great hub for anyone thinking about a food blog. You were very detailed and thorough!

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      Thank you. I hope it helps someone. I still have to put some of the ideas into action myself.

    • profile image

      golfgal 4 years ago

      Reminds me of Julia and Julie. sounds like a great plan.

    • Movie Master profile image

      Movie Master 4 years ago from United Kingdom

      What an excellent idea - great suggestions and ideas!

      Thank you and voted up

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      Thank you movie Master. It is fun as a hobby, it could be an income over time.

    • Mama Kim 8 profile image

      Sasha Kim 4 years ago

      Wonderful information, thank you ^_^ voted up and useful!

    • Lightshare profile image

      Lightshare 4 years ago

      Thanx bridalletter for great tips -)

    • donnah75 profile image

      Donna Hilbrandt 4 years ago from Upstate New York

      Thanks for linking my food photo hub, but you have attributed it to Giblingirl instead of me. Can you fix that? Thank you!

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      Yes, i am sorry. Fixing that now donnah75.

    • donnah75 profile image

      Donna Hilbrandt 4 years ago from Upstate New York

      Thanks! I have returned the favor and linked your hub to mine :)

    • vespawoolf profile image

      vespawoolf 4 years ago from Peru, South America

      I have recently begun thinking about a food blog, so this is timely! Thank you for all the great advice. I plan to look at the blogs you recommend and yours, as well.

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      Thank you Vesawoolf. I also recommend looking at Social Media Examiner, they offer a blogging club with forums and lots of free help and information. It can further help with some even bigger details to make it a successful blog. I think it is a lot of fun, I hope to spend more time on mine, so lots of luck. When you do decide, I can give you a few tips that will help you with launching the blog that I have learned from the top experts last year and in 2012.

    • vespawoolf profile image

      vespawoolf 4 years ago from Peru, South America

      Thank you so much! I will definitely need help. It's a big step for me and I want to make sure I have my ducks in a row so I can make a good start. I have a lot of research to do now. : ) See you around!

    • jezebellamina profile image

      Jessica 4 years ago from Dallas, TX

      So much great information! I don't only write about food, but you've given me tons of ideas for when I do...and most of your suggestions can definitely apply to other types of blog posts and blogs in general. Voted up and awesome!

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      Thank you jezebellamina. Please share your food blog when you launch one! I think it is a fun hobby. I plan to do more with mine this fall and winter.

    • Natashalh profile image

      Natasha 4 years ago from Hawaii

      This is great advice. I love cooking and writing about cooking, but getting good pictures of food is so difficult for me!

    • CyclingFitness profile image

      Liam Hallam 4 years ago from Nottingham UK

      Get yourself a dslr camera and do some photography courses or read plenty of books. But playing around with angles and settings you can create some truly magical images to capture a viewers attention. I don't look at food blogs for the content- I want to salivate at images.

      Your personal images are pretty uninspiring which will sadly put off a viewer who has a visual focus. Camera phones and cheap compact cameras produce ok images in the reight situation but to really have a successful blog or website you need images to capture a viewers attention.

      Sadly there seem to be a large number of authors on hubpages who produce hubs on food and cooking and their images really need a lot of work as it's so easy for a viewer to click away from they see poor quality. I even saw a Hub of the Day a few months ago on How to photograph food which had very poor images

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      I have learned a lot from the pioneer woman. She takes beautiful pictures of food. Always up close. I would like to work on the food blog more than once per week. Nice to have those things in common. Thank you.

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      All great advice and very true. I cant get an expensive camera right now, but looking forward to the upgrade. It is a hobby for me and it takes years to get followers. It will be exciting to see the improvements in images with more photography education and an awesome camera. As you would recommend, it is much more important to have high quaility images when you plan to do the blog professionally. In my case, it is even better to pay a professional photographer.

      Thank you for your honest feedback!

    • rajan jolly profile image

      Rajan Singh Jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

      Very useful tips here for someone wanting to start a food blog. Voted up and useful.

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      Thank you rajan jolly. Always good to hear from you.

    • RTalloni profile image

      RTalloni 4 years ago from the short journey

      Interesting to read your tips on creating a food/recipe blog. Inspiring, really. Thanks!

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      Thanks RTalloni. They are a lot of fun to share recipes, reviews and how to videos. I plan to spend more time after the new year on that blog.

    • profile image

      pia 4 years ago

      I want to thank superb formula. I simply caused it to be also it sampled wonderful: -)

      Excellent weblog along with dessert quality recipes personally in case you are curious.

      I have a blog with cake recipes myself if you are interested. You can find it at http://recipes-cake.net

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      Thank you pia. I will look at your site. Thank you for sharing.

    • prairieprincess profile image

      Sharilee Swaity 4 years ago from Canada

      Thank you for this. I love cooking, and appreciate these great tips for sharing your food on a blog. It's something I might consider! Have a wonderful day!

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      You are welcome praireprincess. Good luck, I hope you get the time to create one. I know I am looking forward to working on mine again in a few months.

    • truthfornow profile image

      truthfornow 3 years ago from New Orleans, LA

      I clicked on this hub because I was curious about what that was in the picture. You have some great pointers about how to make any blog better and more successful.

    • Gail Meyers profile image

      Gail Meyers 3 years ago from United States

      These all sound like great ideas. Thanks for sharing them!

    • bridalletter profile image
      Author

      Brenda Kyle 3 years ago from Blue Springs, Missouri, USA

      Thank you truthfornow. Those stuffed mushrooms are in the first picture and they were so good, I couldn't stop eating them. I am still adding to the article since I came across some more ideas recently. That Food Photography book is helping me a great deal. I hope the lighting aspect will make the images look much better from now on. Good luck with your blogs!

    • bridalletter profile image
      Author

      Brenda Kyle 3 years ago from Blue Springs, Missouri, USA

      Thank you Gail Meyers. I will add the additional information about Technorati today, so if you want to check back; it may help if you have your own blogs.

    • StoneCircle profile image

      Susan McLeish 3 years ago from Rindge, NH

      Glad I found this hub. I have been feeling the need to progress and you have given me a lot to think about in order to determine my next step.

    • bridalletter profile image
      Author

      Brenda Kyle 3 years ago from Blue Springs, Missouri, USA

      That is wonderful. I think it helps to establish your level of involvement in the food blogs too. Hobby with occasional postings, weekly additions or professional level with daily postings. Let the blog evolve, you may start out with one main goal and idea, till it transforms into something new.

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