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Coffee Shop Profits Come from Great Staff Training

Updated on June 20, 2013

Coffee is one of the most consumed beverages globally. The most profitable coffee shops place great emphasis on staff training. In this business, profitability and good staff training are directly related. The reasons are quite simple; a well-trained staffer prepares a great cup of coffee and customers know it.

It is unfortunate that a many coffee shop owners fail to treat coffee like gourmet food that requires skillful preparation. As a matter of fact, the level of skill required to prepare a cup of coffee that will keep customers trooping back is quite high. Shop owners need to undergo a paradigm shift and understand that they are dealing with a very sensitive product. In the same breathe, staff needs to fully appreciate that a very high level of care is needed.

Fortunately, it is actually quite easy to provide your staff with great training. The secret lies in implementing a barista training program. In coffee shop terminology, a barista is someone who prepares and serves espresso based coffee drinks. Generally speaking, barista’s operate commercial espresso machines. The process of preparing espresso requires a high level of dexterity. These skills can be acquired by attending barista certification classes. Many leading coffee processors provide barista training classes in many locations around the world.

The key to coffee shop profits is to implement a good barista training program. As an owner, you must be fully committed to this aspect of the business. Do not allow any staffer near an espresso machine until they have been certified by a barista training center. You should also encourage your staff to acquire professional barista status by competing in the World Barista Championships held annually.

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