ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Unilever's Attempt to Take Down Hampton Creek Products

Updated on December 17, 2014

Hampton Creek

Hampton Creek is the name of a food technology company which is looking to revolutionize the way we view food products in our daily lives. Their company mission is to provide "delicious food that's healthier, sustainable, and affordable."

The company, founded in 2011, focuses on researching and developing new ways to utilize plant products to make everyday food products not only more natural and healthier to consume, but also more environmentally friendly. One of their long-term goals is to compile their research into deriving proteins from plants into the largest plant database in the world,

Just Mayo, one of Hampton Creek's most popular products, is made with only renewable and organic ingredients.
Just Mayo, one of Hampton Creek's most popular products, is made with only renewable and organic ingredients. | Source

Unilever

Unilever is a much larger company, and recently celebrated it's 85th year in operation. This 60-billion dollar corporation, based in the UK, makes many of the household products we use and see everyday. With many brands falling under it's name, including Dove, Knorr, Hellman's, and Lipton, it's likely that each of us uses some Unilever product daily.

Within recent decades, Unilever has made great progress in become more environmentally friendly, and use more humane practices towards animals. As of 2011, Unilever announced that they would begin a campaign to only use cage-free chicken eggs in their products, and was one of the first major corporations to commit to sourcing all of its tea products in a sustainable manner.

Here are just some of the brands under the umbrella of Unilever's name.
Here are just some of the brands under the umbrella of Unilever's name. | Source

How the Battle Began

Despite the seemingly common goals of these two companies, their similarities have sparked much contention between the two - mainly on behalf of the much-larger corporation

Within the last few months, Unilever has filed a lawsuit against Hampton Creek, citing that the smaller company has 'seized market shares' and has caused Unilever to suffer gross financial losses. Under the current corporate law, which many have criticized as being outdated (these laws originated close to a century ago), Unilever does have the legal right and authority to file suit.

But Will David's Name Shine Above Goliath's?

Unfortunately for the international corporate giant, this suit has caused significant bad press to circulate around Unilever's name and practices, and caused Hampton Creek to become somewhat of a poster child for the modern idea of a 'do-good' company fighting against the evil corporate giant. This 'David versus Goliath' style of market competition often leaves the smaller company with better publicity - and therefore more profit - then before the lawsuit began.

And the proof lies in the pudding, as they say - sales of Hampton Creek's products have grown exponentially since the filing of this suit. It appears that, by trying to take down their competition, Unilever has involuntarily helped them to rocket straight to the top of the market.

Who will come out on top?
Who will come out on top? | Source

Comments

    0 of 8192 characters used
    Post Comment

    • Buildreps profile image

      Buildreps 

      3 years ago from Europe

      Interesting Hub. I didn't know this was happening. Thanks.

    • C L Mitchell profile image

      C L Mitchell 

      3 years ago

      I hope that Unilever doesn't just buy them out. This seems to be a popular tactic using by large corporations.

    • Jackie Lynnley profile image

      Jackie Lynnley 

      3 years ago from The Beautiful South

      Very interesting. I'm at least glad they both have healthy foods and not one of the Monsanto type places. Voted up and sharing.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)