ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Operation Flood

Updated on August 22, 2014

Which country has the highest cattle population in the world?

See results

Agriculture - the Indian scenario

India is developing country. The backbone of its economy is mostly based on agriculture. Hence the planning commission gave due priority to agriculture sector in independent India. In first five year plan launched in 1951 , 17.4% was given to agriculture excluding the irrigation. The third five year plan launched in 1961 was centered on agriculture. But the war with China didn't made it fruitful. In 1969 when Indira Gandhi was the prime minister, in fourth five year plan there came the green revolution to improve agriculture.

Most of the farmers of India belong to rural community. They rear cattle at home for multi purposes. Farmers mainly use them for ploughing the field. But a large number of farmers rear cattle for milk. Hence Animal Husbandry and dairy development play a prominent role in the Indian rural economy. It supplements the income of rural people particularly the village farmers. It is the main occupation of rural people of India while a subsidiary occupation to many others.

India is the country with second highest population in the world. Most of them being farmers , India has the largest livestock population in the world. The world buffalo population’s 57% is accounted by India. India also accounts 20% of goat population and 15 % of the cattle population in the world.

Being a country with high cattle population organizations under co-operative sector has to be started for the effective utilisation of the manpower as well as the product of these cattle strength. The sectors formed so far had added momentum to dairy development activities here. As an Indian I am proud to share the details of operation flood started in my country. Operation flood is a dairy development programme that helped India to become the leading producer of milk in the world.

Do you drink Milk ?

See results

What is White Revolution or Operation flood?

The milk production in India during 1950s was only 17 million tones . After 50 years in 2000 it had crossed 78 million tones . Thus India became the leading producer of milk in the world pushing the world giant USA to second place. This White Revolution was the result of the project implemented named operation flood.

One of the main objective of operation flood was to create a nationwide milk grid. The national milk grid links all milk producers through out India. Hence the movement of milk from one place to another place made very easy and simplified. Also the farmers got high reputation as well as well payment for their products and effort.Now in every nook and corner of India every one can see a milk co-operative society to support such farmers.

A rural Milkman of India
A rural Milkman of India

Phases of Operation Flood

Operation flood was carried out in three phases.

Operation flood 1 (1970 – 1981) :- First phase required a greater period for launching the project and making it successful. The duration of this phase was 12 years. It was financed by the sale of skimmed milk powder and butter oil which was supplied by the European Union (EU). The supply was through the World Food Programme.

Operation flood 2 (1981-1985) :- The second phase was of short duration. The success of first phase really reflected in second phase where the main objective was creating a network of farmers. During this phase there observed tremendous increase in the milk sheds and village co-operative groups. Domestic milk powder production also increased during this period.

Operation flood 3 (1985-1996):- The third phase also was a long term phase. Improvement of the health conditions of the cattle were the main objective of this phase.First-aid health care services to animals, feed and artificial insemination services for cooperative members were extended during these phase.

Milkman of India
Milkman of India

Dr.Varghese Kurian - The Milk Man

White revolution is regarded as the biggest agricultural development programme in the world.The father of white revolution in India is Dr.Varghese Kurian. He was born in Kozhikode of Kerala. He is also known as the milk man of India.

Dr. Varghese Kurien founded more than 25 high performing institutions all over India. The diary co-operative society at Anand in Gujarat names Amul (Anand Milk Union Limited), IRMA (Institute of Rural Management Anand), NDDB (National Dairy Development Board) , GCMMF ( Gujarat Co-operative Milk Marketing Federation Limited) etc are important among them. Most of them are owned by farmers , managed by farmers but run by professionals.

Milk powder was processed in all milk producing countries from cow milk. But under Dr.Varghese Kurien AMUL invented milk powder processed from buffalo milk ! Such major achievements of Dr. Kurien led him to the founder chairman position of National Dairy Development Board in 1965.

With the introduction of co-operative societies in areas like this a unity came among the farmers which ultimately lead to poverty eradication in millions of Indians. Thus Dr.Kurien also became the greatest proponents of the cooperative movement in the world.

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      suganya 

      7 years ago

      it ia good product

    • profile image

      parthiban 

      7 years ago

      i feel that it is a good product...

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)