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Restaurant Marketing: How To Get More Restaurant Customers

Updated on June 14, 2011

Restaurant Marketing Ideas

Effective Restaurant Marketing

In a time when the economy is sluggish and restaurant business is slow, restaurant owners strive to do whatever they can to get more restaurant customers. It makes sense that people have less money during these hard times, and therefore they don't seem to go out to eat as often as they did in the past. But as a restaurant owner, don't be discouraged. There are still plenty of customers that you can attract to your restaurant, and there are plenty of restaurant marketing strategies that you can implement to get more restaurant customers.

One of those restaurant marketing strategies has to do with mobile marketing, and I have personally seen a lot of restaurant owners use it with great success. Have you ever seen a sign outside of a store that says "get special deals and coupons on pizza", text "specialdeal" to 32779 to receive special announcements and discounts on our food menu. Well, if you have seen signs like that - that would be a great example of someone that is using mobile marketing to promote their restaurant.

Effective Restaurant Promotions

When it comes to promoting your restaurant, text message marketing or mobile marketing has proven to be a very effective way to get more restaurant customers to your local restaurant, this is true because it allows you to reach hundreds of potential customers simply by sending a text message that advertises your restaurant promotions. When it comes down to it, everyone has a cell phone these days and everyone checks their text messages several times a day. What better way to advertise your restaurant than with cell phones?

As an example, lets say that you own a pizza shop and business has been slow the last few days. Its only noon on Tuesday and the restaurant owner decides to advertise a restaurant special by using Yeptext, a mobile marketing service. The restaurant owner has hundreds of people on his text messaging list because he has a sign outside that says "text PIZZADEAL" to 42122 to get special pizza discounts, and lots of people text that code to that number to qualify for discounts. So around noon, the restaurant owner decides to send out a mass text message to his restaurant subscriber list and says - Show this message to the cash register and get 20% off your order.

As you can imagine, within hours the restaurant is packed with people that are ordering pizzas because of the restaurant promotional deal and so the restaurant owner decides to do this at least once a week to increase restaurant revenue. Here is another helpful website for restaurant owners that discusses some other powerful restaurant marketing strategies that will help you get more restaurant customers.


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      Dom 6 years ago

      Sometimes my restaurant is slow on Monday's and Tuesday's. It's good to know that you can reach your restaurant customers directly from a cell phone

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      Candice 6 years ago

      I was thinking that this would be a great marketing strategy for restaurants and bars to use, especially to announce when a band is playing at their restaurant or to announce special deals on drinks. Great article.