Short Black Coffee

I was sitting in one of my favourite coffee venues the other day sipping a beautifully tasting Latte, navel gazing and watching as I do often the world go by. This post follows  my Moccona save the day story I posted a couple of days ago on a similar theme. I was contemplating a number of things such as when people choose which coffee they want do they consider the considerable resources that are put into delivering the product to the coffee shop. For instance coffee is grown throughout the world on a massive scale and is produced on the most part by multi-national food companies. Similarly the milk that is used is now bottled pasturised and processed and delivered by multi-national companies the same goes for the sugar you put in. Now water is another product in which significant resources on a massive scale. Animal milk is first known to have been used as human food during the Secondary Products Revolution, around 5000BC. are put in to deliver the water by pipeline of the shop was interested as I am in customer service and how one coffee shop can get great custom whereas another coffee shop will be quiet when they essentially serve the same coffee and or tea. One of the reasons I go to this one is that I can get a pot of tea rather than just a tea bag put into a cup and I get charged the same $3.60. Now you would think it common sense; Common business sense that is ! That if people are prepared to pay $3.60 for a coffee or a tea that they should get it in a porcelain cup, and a pot of tea, rather than a tea bag in a paper cup. The beverage I know is still the same, but the experience as you all know is quite different. For those than run own and want to own coffee shops this should be basic 101 surely? In other words in order to run a successful coffee shop these small things should be mandatory knowledge. Similarly when you are serving in a coffee shop that is taking the order it should be mandatory that the interaction with the customer is good every single time. Yes? Then why is it that this often does not happen. Then mind boggles...

Coffee is a brewed drink prepared from roasted seeds, commonly called coffee beans, of the coffee plant. They are seeds of coffee cherries that grow on trees in over 70 countries. Green unroasted coffee is one of the most traded agricultural commodities in the world. Due to its caffeine content, coffee can have a stimulating effect in humans. Today, coffee is one of the most popular beverages worldwide. Much of the beans are grown in third world countries where the workers receive lower than nominal wages for their labor.

The energizing effect of the coffee bean plant is thought to have been discovered in Yemen in Arabia and in the northeast region of Ethiopia, and the cultivation of coffee first expanded in the Arab world.An important export commodity, coffee was the top agricultural export for twelve countries in 2004.

Of the two main species grown, arabica coffee (from C. arabica ) is generally more highly regarded than robusta coffee (from C. canephora ); robusta tends to be bitter and have less flavor but better body than arabica. For these reasons, about three-quarters of coffee cultivated worldwide is C. arabica . Robusta strains also contain about 40–50% more caffeine than arabica.For this reason, it is used as an inexpensive substitute for arabica in many commercial coffee blends. Good quality robusta beans are used in some espresso blends to provide a full-bodied taste, a better foam head (known as crema ), and to lower the ingredient cost.