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Support Your Local Farmers Market

Updated on November 6, 2010


Saturday mornings gingham-covered tables stand under umbrellas.  Boxes tipped sideways on the tables spill out fresh yellow squash, bright red heirloom tomatoes, and firm orange sweet peppers.  Bunches of orange and green carrots and red radishes pile high on empty table space.  A large basket holds collard greens.  On another table, wicker baskets hold shiny apples and deep purple plums.  This is the local farmers market.  Supporting the local farmers supports your family’s health, the community’s health and global health. 

Better Tasting

Ever had a watermelon or tomato fresh off the vine?  Or an orange right off the tree?  What can taste better than that?  Produce bought at the local farmers market is usually picked within the past 24 hours.  The produce is ripe, the fruit juicier, the vegetables more crisp.

Better Health

The Center for a New American Dream reports that local food is safer because “small farms tend to be less aggressive than large factory farms about dousing their wares with chemicals.”  Add to that, the produce gets to dinner tables more quickly, retaining most of their nutritional value.  Nutritional value declines with time as produce sit in packaging and refrigeration at big-box stores.  The recent outbreaks of salmonella and E. coli in produce and nuts are partially due to improper cleaning of the equipment and poor worker hygiene.  Buying locally from the farmers market reduces the risk of those bacteria because local farmers tend to grow organic produce and are more careful about cleanliness.

Buying produce at your local farmers market is easy on the wallet and helps support the local economy.
Buying produce at your local farmers market is easy on the wallet and helps support the local economy.


Better Personal Economy

Has anyone noticed how expensive produce is in a big-box store?  In Florida tomatoes, at their least expensive, cost $2.29 per pound.  Colored peppers run $3.99 per pound.  Price the same items at the farmers market.  Tomatoes - $1.50 per pound (or cheaper).  Peppers – 3 for $1.00!  That’s a big savings and more money in your wallet.

Better Local Economy

Local farmers keep more of their produce’s value.  They then spend that money locally.  A study by the New Economic Foundation in London found that “a dollar spent locally generates twice as much income for the local economy.”  And supporting the local economy is rather important these days.

Better Variety

Local farmers tend to try different crop or varieties.  From week to week or year to year, the diversity of produce found at a farmers market is staggering.  Did you ever find that variety of chiles or onions at the big-box store?  Variety in produce leads to a variety in diet and a variety of different vitamins and nutrients ingested.

Supporting the local farmers market supports biodiversity.
Supporting the local farmers market supports biodiversity.


Better Biodiversity

This ties in with better variety.  Better biodiversity preserves a wider agricultural gene pool which protects long-term food security.  As an example, look at Ireland’s Great Famine.  One of the causes was a lack of biodiversity.  The Irish poor grew one variety of potato for its high yield, but once it was hit by disease, the island’s food supply was wiped out.

Better Air Quality

Fresh food purchased in a big-box store typically travels 1,500 miles to reach dinner tables.  All that transportation unloads a lot of pollution into the air we breathe.  Buying locally ends the need for all that long-distance travel.

Better Land Use

Supporting local farmers gives them an economic reason to continue farming.  The local farmers keep their land rather than selling to developers.  The land remains green and open, preserving one of our most precious natural resources – the land itself.

There are many other reasons to support the local farmers market.  Not everyone will have the same reasons.  Whatever your reasons, keep the support going.  In the long run, it benefits everyone in the community – and beyond.


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    • cvanthul profile imageAUTHOR

      Cristina Vanthul 

      10 years ago from Florida

      Thanks for stopping by, Sylvie. I definitely think the farmers markets are catching on, especially as people look for a less expensive better quality source for food, and as they become more conscious of how much healthier the fresh produce and other food at a farmers market is.

    • Sylvie Wallace profile image

      Sylvie Wallace 

      10 years ago from Cumberland, Maryland

      Our farmers market draws crowds with local entertainers, and tries to be a local tourist attraction, but what keeps people coming back is definitely the quality and selection!

    • Sylvie Wallace profile image

      Sylvie Wallace 

      10 years ago from Cumberland, Maryland

      Hi, nice article. I've been thinking on these lines too, and just started writing it down. Farmers Markets are definitely a growing trend, and I think people are just beginning to get the hang of them, e.g. really consider them true, and more viable food sources than the super market. Our farmer's market grew when they added musical entertainers, but it thrives now on the quality and selection.


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