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Farm to Plate

Updated on June 29, 2020
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Farm to Plate’ or ‘Farm to Fork’ or ‘Farm to Table’ is a social movement which aims at providing local fresh food through direct purchase

Have you ever imagined how old that fruit or the vegetable should be, that is nicely sitting on that rack?


FARM TO PLATE


‘Farm to Plate’ or ‘Farm to Fork’ or ‘Farm to Table’ is a social movement which aims at providing local fresh food through direct purchase from the producer. It is different from Sustainable and Organic food as it’s about the travel time of the Produce from the farm to the food service establishment. The lesser the time taken the better.

The roots of the farm to fork trend stretch back to the 1960’s and 70’s when Americans became increasingly dissatisfied with processed foods that they found bland. One of the first farm to table restaurants that opened up was Chez Panisse in Berkeley, California in 1971.

I am sure that all of us, especially the ones living in a Metro city or Town has had an opportunity to visit supermarkets and in particular the food section. The lovely looking vegetables or the nice shiny fruits are so eye catchy that we do indulge in surplus buying and moreover even get addicted to visit the store often.

Have you ever imagined how old that fruit or the vegetable should be, that is nicely sitting on that rack?

It was only when I started enquiring and talking to a few people in this profession that I realised the amount of time these ingredients travel before they are comfortably sitting on that shelf . Well, it’s definitely gratifying to see that these big brands have enabled us to get access to ingredients that we could not have imagined to eat. Saying this, it’s also worrying to see that eventually they are also spoiling our health, our immune system and the entire natural ecosystem. These products call for the use of a lot of chemicals and pesticides to ensure that they remain fresh for a lot many days.

With the Global warming on the rise, many countries and people have started addressing the issue with great concern. The rise of the farm to plate movement is not new. Chefs all over the World have slowly started buying their produce directly from the farmer or probably trying to grow their own kitchen garden.

Let me ask you a very simple question?What will you prefer - To pick up a Raddish from the soil, wash and eat it OR pick it upoff the shelf at a much later date?The difference is in the freshness, that aroma, those flavours. Gone are the days when customers used to get inspired by the stale Passion fruit garnish or exotic ingredients on the menu which have lost all their natural taste and flavours.

The pandemic has come as a blessing in disguise to look at it in a positive way. With travel not being possible, people are literally forced to use the available ingredients in their vicinity and cook. How wonderful it will be to see all restaurants using ingredients confined to a specific distance and/or growing their own produce. An idea which has always inspired me so much that one day I do dream to own a small place self sustained with these naturally grown produce. The dishes on the menu are seasonal and made with the freshest ingredients available on that particular day.

India has one of the most fertile cultivation lands in the World. We unfortunately lack the proper distribution system so that most restaurants are able to contact the producer directly. There are however a lot of new age chefs who are insisting on using local ingredients.

During this pandemic, my daughter unfortunately got stuck up in a remote place, away from the hustle bustle of Bangalore city. The place is called Maddur where she had gone to visit her friend. While I did panic initially, I was so thankful to god at a later date. The place she was staying was self sustained in everything. The vegetables were plucked everyday for cooking, The fruits came from the backyard, The chicken came from their own poultry farm, The fish was brought from a nearside lake..... absolutely brilliant. Now imagine having a nice country side restaurant located in a place like this..... People wouldn’t mind travelling a distance for this wonderful experience and to add to it the freshness of the ingredients...oooh! lala Urge to All the Chefs – Lets make this Farm to Fresh Movement really really big.


© 2020 BrandCai

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    • profile image

      RAVI REDDY 

      9 months ago

      FARM TO PLATE A GREAT POINT WHERE PEOPLE NEED TO LOOK FOR

    • profile image

      Lucifer 

      10 months ago

      Amazing cheff!! The way u come up with the ideas. Just great

    • profile image

      Raagini 

      11 months ago

      Such a good read !

    • profile image

      Rhea 

      11 months ago

      Wow! Loved this!

    • profile image

      Shivani 

      11 months ago

      A very informative article ! Hoping for more !

    • profile image

      Yash Lohana 

      11 months ago

      BRAND CAI always try to be in something unique & advance with their best possible mind used for plating as well as preparation of food

      Very amazing work done.

    • profile image

      Abhilash Bandewar 

      11 months ago

      Brand CAI always manage to go above and beyond for every piece of job that they do.

      Great work and Please keep sharing knowledge.

    • profile image

      Ch Jogendra 

      11 months ago

      In these type of situations where we are struggling with covid pandemic as a chef i can say that fresh produced products or vegetables helps us to stay healthy and what BRAND CAI is doing is the great job where posting different types of food is prepared by using the theme called “FARM TO PLATE”

    • profile image

      Daniel Oliver 

      11 months ago

      Best way to keep ourselves fresh and healthy with farm foods.

    • profile image

      Shiladitya Dutta 

      11 months ago

      Authentic Writing.

    • profile image

      P.rahul 

      11 months ago

      As a chef I believe in using the fresh produce available . And this story Prove it .And thanks for sharing your experience

    • profile image

      Neha 

      11 months ago

      One of the best ways to understand farming and know that the food you prepare is always going to be fresh.

    • profile image

      Sriram Sachin 

      11 months ago

      A worthy read. Thank you for reminding us our own basics.

    • profile image

      Lendl Duarte 

      11 months ago

      Very Interesting and informative soo much more to learn. Thank you!

    • profile image

      Shreya jaikanth 

      11 months ago

      Highlighting such an important concept, locally sourced ingredients are one of the best ways to ensure your dish tastes fresh.

    • profile image

      M.PRATAP 

      11 months ago

      Very informative article ☺️

    • profile image

      K.vikranth 

      11 months ago

      It's a booming trend in food industry right now and who doesn't want to eat everything fresh ,great idea .

    • profile image

      Jayamurugan 

      11 months ago

      I can feel that how i have eaten my food from my mom.. Because my mom used to cook the food on daily purchase from the local farmers land... That was very healthy...if i heard FORM TO PLATE i feel that i am going to have my food from my mom hand....

    • profile image

      Vemula saikiran 

      11 months ago

      Organic fresh, farm to table.

    • profile image

      Dinesh 

      11 months ago

      Actually “WOW” is the word came out from my mouth after reading the caption FARM TO PLATE. Brand CAI always takes such initiatives to encourage our locally available ingredients, vegetables, fruits first

      I can feel the freshness when I read this article.

    • profile image

      Kanishq morey 

      11 months ago

      I personally like the idea soo much...

      It will be a great thing if we able to do this to farmers

    • profile image

      Mayher Sai Gulati 

      11 months ago

      Fresh food is the healthiest food .... Nicely written and highly informative

    • profile image

      Bhumika Desai 

      11 months ago

      A very important topic has been brought out!

      Very good information as well!

      Great job!

    • profile image

      Rajesh kotnana 

      11 months ago

      I prefer to pick up a Raddish from the soil, wash and eat it, instead of pick it upoff the shelf at a much later date.This Article is inspiring ..

      Fresh food is good health.

    • profile image

      Yash siwal 

      11 months ago

      Awesome ✌

    • profile image

      Abhishek agrawal 

      11 months ago

      very good and healthy concept.

    • profile image

      Mounisha 

      11 months ago

      Article is very impressively written.

      Thank you for bringing an important topic to light.

      Let's all eat fresh and stay healthy.

    • profile image

      Avilash Bardhan 

      11 months ago

      Very good concept .

    • profile image

      Gautam Sarkar 

      11 months ago

      Very informative . Wish we had a good support system of fast transportation of freshly grown fruits & vegetables to help people having the healtiest food .

    • profile image

      Kranthi kiran 

      11 months ago

      A very good article and very informative chef. Feel like freshness vegetables from the farm and eating raw.

    • profile image

      Rajesh Gupta 

      11 months ago

      A very well written article..... one must think before picking up any ingredients....Very informative!!!!

    • profile image

      Sushil Joshi 

      11 months ago

      Very informative Chef.

    • profile image

      Unnati Supekar 

      11 months ago

      Very informative article.

    • profile image

      Praveen Puttala 

      11 months ago

      Great Informative Chef....

    • profile image

      N. Srikanth 

      11 months ago

      Very nice article sir. Just had a feeling of freshness in food.

    • profile image

      Shiladitya Dutta 

      11 months ago

      Praiseworthy Chef.

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