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American Girl Doll Alternative : Madame Alexander Dolls

Updated on January 3, 2013

American Girl Dolls are Popular, But Prohibitively Expensive!

What little girl wouldn't love to receive an American Girl doll under the tree? And what parent wouldn't like to save a little money rather than spending $199 - or more - on a single doll? Fear not, frugal parents ... there are alternatives to the wildly priced American Girl dolls!

Madame Alexander Dolls

Madame Alexander has been making dolls since 1923, while American Girl began in 1986, so guess which one is a "knock-off" of the other?

American Girl dolls are the same size and shape as Madame Alexander dolls, and the same clothes and accessories will fit both dolls,

for just a fraction of the price!

Both dolls have:

Soft, cuddly bodies with hard vinyl arms, legs, and head.

Articulated joints at neck, shoulders, & hips.

Long hair that can be styled.

Eyes that open and close.

Complete clothing outfit included.

Extra clothing and accessories that fit both 18" dolls equally well.

DIFFERENCES:

MA doll's soft body starts under breastbone so doll can wear tank tops or swimwear.

AG doll's soft body start higher, so the cloth line shows with lower-cut tops.

MA hair is slightly less full, AG has wig-style hair.

MA Party Perfect doll: $39.00 ~ AG Chrissa Doll: $269.99

American Girl v. Other Dolls - Are American Girl dolls worth the money?

Is the name worth $100 or $200 - or MORE - difference in price?

Madame Alexander vs. American Girl Dolls

The dolls below are paired up -

a Madame Alexander Doll next to a very similar American Girl Doll. You can compare and decide if the large price difference is worth the small physical difference!

Madame Alexander 18" Spring Fling Dance - Favorite Friends Collection
Madame Alexander 18" Spring Fling Dance - Favorite Friends Collection
This 18 inch play doll has blue eyes and long, curly Tosca hair. She wears a white dress that has a tiered skirt which is scattered with a mixture of large and small multi-colored flowers. With the dress, that has a light blue ribbon trim at the waist, she wears a vibrant, long sleeved, wrap-around, turquoise sweater. With the addition of white strappy sandals, her look is complete.
 

DOLL: Blonde Curly Hair

American Girl Nicki: $523.90

Madame Alexander: $36.80

PRICE DIFFERENCE: $487

DOLL: Blonde Curly Hair

American Girl Rebecca: $140.65

Madame Alexander: $39.95

PRICE DIFFERENCE: $100

My Girl is Thrilled with Her Madame Alexander Doll! - She named her Allie.

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What Is American Girl? Why So Popular?

American Girl began as a book series.

The first American Girl catalog was published in 1986, debuting a line of historical dolls that came with book-length stories. According to the AG website, "The 9-year-old fictional heroines live during important times in America's past, providing "girl-sized" views of significant events that helped shape our country, and they bring history alive for millions of children." Each historical doll has a series of books that delve into the fictional life of that doll. The company has expanded its doll line since then, but the historical dolls and the stories that come with them are still the backbone of the company's popularity.

Fortunately, since American Girl dolls and Madame Alexander dolls are compatible in size, a Madame Alexander doll with similar features can be purchased as a go-along for the book series, and the clothing and accessories for that historical doll can be purchased separately from American Girl.

American Girl of the Year 2009 Chrissa Doll & Paperback Book
American Girl of the Year 2009 Chrissa Doll & Paperback Book
ChrissaTM arrives in an outfit that shows her creative flair: A flower-print, faux-wrap dress with ribbon trim and a fabric bloom at the waist Sparkly purple ankle-strap shoes A floral ribbon bracelet Lavender underwear The Chrissa doll is 18 inches tall with a soft cloth body, with blue eyes and dark-brown hair with highlights. Her movable head and limbs are made of smooth vinyl. The Chrissa book is the first story about this friendly, creative girl who finds the courage to stand up for herself-and others.
 

DOLL: Straight Dark Hair

American Girl Chrissa: $269.99

Madame Alexander: $39.00

PRICE DIFFERENCE: $160

DOLL: Short Red Hair

American Girl: $95.00

Madame Alexander: $39.56

PRICE DIFFERENCE: $55

When to Buy an American Girl Alternative

New AG dolls are expensive; retired AG dolls are exorbitant!

New American Girl dolls run from over $100 to over $200. But the dolls are not kept in circulation; they are retired after a period of time. The price then goes up to $300, $400, or over $500! Perhaps you could afford a current doll, but what if your daughter wants a specific specific historical doll that is no longer being made? That is an ideal time to find a well-made doll, such as a similarly featured Madame Alexander doll, and outfit it with the historical doll's AG outfits. I would not recommend trying to do this sneakily, but be honest with your daughter about why this is a better use of your family's hard-earned money. That is a lesson that she will carry with her just as much as any historical lesson learned from the doll and books.

DOLL: Brown Skin & Hair

American Girl Marisol: $423.95

Madame Alexander: $35.50

PRICE DIFFERENCE: $388

Madame Alexander Playfully Pretty - Madame Alexander Favorite Friends Collection

Madame Alexander, 18" Playfully Pretty, Favorite Friends Collection
Madame Alexander, 18" Playfully Pretty, Favorite Friends Collection
This doll with wavy brunette hair and brown eyes is wearing a grey dress with patterned, multi-colored owls. Over the dress she wears a pretty red sweater. Pink shimmer tights, a red knit headband and red vinyl, sling-back clogs completes her ensemble.
 

DOLL: Wavy Brown Hair

American Girl Rebecca: $199.90

Madame Alexander: $39.96

PRICE DIFFERENCE: $160

DOLL: Long Brunette Hair

American Girl Nikola: $164.96

Madame Alexander: $37.95

PRICE DIFFERENCE: $127

DOLL: Long Straight Blonde Hair

American Girl Julie: $154.19

Madame Alexander: $34.99

PRICE DIFFERENCE: $119

Doll's Hair Care Tip

If your doll's hair gets the frizzies, try this tip.

If your doll's hair begins to snarl or to fray on the ends, try this tip: put a TINY dollop of conditioner in your hands and rub it around, then lightly massage into the doll's hair. Gently towel the conditioner out, then comb with a wig comb.

Make a Gathered Smock Dress for Your 18" Doll - A gathered dress to fit American Girl or Madame Alexander dolls.

Make Bunk Beds for Your 18" Dolls - Inexpensive bunk beds for your American Girl or Madame Alexander dolls!

This video is in four parts. Only the first is linked on this page.

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