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Mobile Fitness App Provides Calories Of Food Eaten In Seconds

Updated on August 30, 2015

Talk-to-Track Could Revolutionize Fitness

Mobile Fitness App Can Provides Calories Of Food Eaten In Seconds

Dieting and technology – two things that are often hard for people to do – have been married by a new mobile app that literally takes a few seconds.

Talk-to-Track, launched by social fitness community FitClick, provides detailed calorie and nutritional information about foods ingested. “The general feedback we’ve gotten is people are surprised at how easy it is,” said James Mrowka, FitClick’s president. “Talk-to-Track literally is just three steps.”

All users have to do is say what they’ve eaten into a microphone on their mobile device, hit a button and detailed information about the item, including calorie intake, protein, fiber, sugar and carbohydrate content, will appear on the screen. The technology keeps track of what a person is eating to easily recognize the new information.

Mrowka expects fitness and nutrition mobile apps to become integral parts of training for athletes at all levels of play. “Today's athletes are using nutritional information not just as a way to stay in good shape, but as a key strategy for improving performance. Athletes are tracking what they eat to ensure faster recovery times, improved stamina, mental acuity and much more," he explained.

What is great about the app, Mrowka says, is that while it will primarily be targeted to the 25- to 44-year-old demographic, people in their 50’s and 60’s who have smart phones will be able to use it because of its simplicity. Officially launched in April, Mrowka’s goal is to get to 100 million users.

Another advantage is because it’s so easy to use, people are more likely to accurately remember everything they’ve eaten. Mrowka said Talk-to-Track’s main competition – MyFitnessPal -- takes 35 steps.

Mrowka’s company, based in Washington, has been designing similar products since 1999. “Because of the obesity rate and the desire more than ever of people to get in shape, we see a significant opportunity in the U.S.,” he said.


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