Subliminal technology involves audio or visual
suggestions that your mind perceives at a
subconscious level, but not at a conscious level.
Remember, your subconscious takes in every detail
of your environment, even the ones you can’t
consciously perceive; everything you’ve ever sensed,
seen or heard is stored in this memory bank.
Subliminal technology has been around since the
1950s. Subliminals are more effective than
affirmations because the subconscious mind is your
mind’s power and control center and accepts
suggestions with less judgment than your conscious
mind. Also, phobias can be difficult to overcome
since fears and defenses are housed in your
subconscious mind; consciously you realize that
flying is relatively safe, for example, but your
subconscious mind still fearfully reacts when you
step onto an airplane. This is why targeting your
subconscious to alleviate fears is effective.
There is some debate about whether subliminals
really work. In our research we’ve discovered that
the studies which have found subliminals ineffective
haven’t used the technology properly.
For example, one study repeatedly flashed a
sentence to participants multiple times for about
60 minutes. Another study flashed words on a screen
for several minutes. In both cases, this is not enough
time to have much of an impact.
Ideally, we’ve found that it’s best to see or hear the
suggestions for at least three hours daily for at least
four weeks, especially when the issues you’re
confronting involve significant behavioral changes.
Also, the suggestions must be phrased properly and
be consciously acceptable to the person listening,
such as in line with her goals and principles.
We’ve used subliminal suggestion audios for over
25 years. They can be very powerful if written,
produced, and used in a coordinated, focused manner.
Below are guidelines to use subliminals to help you
reach just about any goal.
1) Subliminal suggestions are best when phrased
simply, positively, and in the present tense. There is
debate about whether “you” or “I” is better. We
have used both with success. “I am not smoking”
will not be as effective because the subconscious
mind may perceive that as “I am smoking.” “It’s
easier for me to quit smoking now” and “My will
power is becoming stronger every day” are better.
Suggestions targeting many aspects of a goal
including the resistance to the goal are best.
2) Some subliminals include what are called
“masking sounds,” such as music or the sound of
ocean waves. We recommend noiseless subliminals
because they aren’t distracting and you can listen to
them all day on auto-repeat while working, playing,
surfing the internet, and even while driving.
3) If you sleep soundly you will be able to listen to
noiseless subliminals all night long. A number of
light sleepers have found they don’t sleep as well.
Everyone is different, so experiment.
4) For best results, listen to quiet subliminals on
auto-repeat, continuously (in the background while
doing other things is fine), for at least three hours
daily, for at least four weeks (six is better) initially.
The longer you listen, the more likely your
subconscious will embrace and capitalize on the
5) If you listen at your computer, for example, and
turn the volume up, anyone within earshot will be
affected. It’s up to you whether or not you want others
around you to benefit from the audio too.
6) Listening to more than one subliminal audio, unless
they are closely related, is too much for your mind.
Work on one goal at a time. Nervous tension and
heightened stress are common symptoms of trying to
blast too many different messages to your
subconscious at once.
7) It’s natural to be skeptical of the effectiveness
since you can’t consciously hear the suggestions.
Subliminals work even for cynics and for those “too
strong willed” to benefit from hypnosis. Everyone can
benefit from hypnosis if they are willing to let go,
follow directions, and have a sincere desire to reap the
One way to test the effectiveness of subliminals is to
listen daily for the recommended number of weeks.
Then, re-read the suggestions for that particular
subliminal. You will likely find that your mind is
following the directions without you even being
consciously aware of them. This truly is almost
8) If you listen to a 12 minute-long subliminal
recording on auto-repeat, for example, and each
suggestion is repeated at least 5 times within the 12
minutes, that’s 25 times per hour, and 75 times per
day for each suggestion if you listen for at least 3
hours a day. Eventually, with recurrence, the
subconscious mind will begin to follow the
suggestions, just like an obedient horse follows
9) Some people may recommend that you should
only buy a subliminal or hypnosis audio created by a
“licensed mental health professional,” which is
unwarranted. The truth is that subliminals and
hypnosis have been used effectively long before
licensed mental health professionals got over their
fear of the falsehoods regarding these amazing tools,
finally understood the benefits, and decided to use
the methods in their practices.
It’s great that some mental health professionals are
endorsing and promoting subliminals, hypnosis, and
past life regression, but credit really should be given
where credit is due.
Licensed mental health professionals didn’t pioneer
subliminals, hypnosis, or past life regression and it’s
not their right to slap a disclaimer on their audios
suggesting that it’s unsafe to use audios formatted by
holistic healers or other non-licensed mental health
10) Another myth is that you need a specialist, such
as a licensed psychologist specializing in weight issues,
for example, to format a good weight-loss subliminal
or hypnosis suggestions. As long as you use the best
technology and techniques available and use properly
phrased messages, which don’t take a psychologist to
understand or write, it’s not necessary to be a licensed
specialist to format a good subliminal or hypnosis
Do you have a goal that you’d like help with? Are you
receptive to alternative methods? Then we highly
recommend subliminal audios. Get your potent,
subconscious mind on your side to make the most of
Copyright © 2009 Scott Petullo, Stephen Petullo