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Skechers Shape Ups Dumping the Trainer Ad Gone To Far

Updated on April 1, 2012

Dumping the Trainer have They Gone To Far?

Shape ups dumping the trainer commercial, have they finally gone to far, pushed the limit, or crossed the line and gone from reality shoe come true, to gimmick in the making?

Look, I am the first one to admit I love Shape Ups, Tone Ups, whatever you want to call them. I have written articles and hubs defending them against lawsuits, almost going over the top about it myself, just click on lawsuits if you don’t believe me. I have even gone so far as to talk about how shape ups help tone up back ends on men, because it‘s true (ladies you’ll enjoy it if you haven’t read it already just click on enjoy it)

Can Personal Trainers Be Replaced By A Shoe?

However, the one thing I haven’t done is implied that they could replace a personal trainer, and that I believe has gone to far. There is no doubt in my mind that people can get into shape without going to the gym, if your willing to do the work it takes to get there (not me yet/I always throw in a yet I think it makes me feel like there’s still a chance). Do shape ups help you burn calories? Absolutely, if you don’t think so just get yourself a pair, watch the instructional video, and take a few hikes around the mall you’ll feel muscles you forgot you had (just don’t over do it).

But to imply that they can replace that getting in your face, making you push limits you never thought possible, in my opinion crosses the line. Having a personal trainer is something I wish I could afford right now to help me take off the weight. I have had them before and lost a ton of weight which I put back on after I stopped using them. Yes, there are more reasons than just losing the trainer. However, there is nothing like having someone there to give you that ummmph, that zest, enthusiasm, etc., especially a shoe. Making a commitment to yourself and someone else that you will be there for work outs and give it your all to get in shape can without a doubt be a huge factor in obtaining your goal.

I mean come on take a look at the Biggest Loser. Do you think for a minute if those trainers (by the way love you guys Bob, Jillian, Bret, Cara) weren’t there pushing for that extra 5 minutes on the treadmill, or 10 minutes throwing punches in the ring they would do it on their own? No, that’s why they are there to push them to limits they never thought they were capable of. Having them there to get over the plateaus and psychological set backs when we get off track. That’s what a personal trainer is all about, and for you to dismiss them implying they can be replaced by a shoe, I’m sorry that is just absurd, I don‘t care if it's Kim Kardashian or who it is.

Do I think the rest of the commercial is taking it to a different level that has nothing to do with sneakers? Yes. If you haven’t seen the commercial yet just take a look I posted it (first video) because some of you may be like me and haven’t seen it, or just saw a portion of it. I didn’t see the full commercial until yesterday and have no idea how that happened, but oh well. And if you’ve read my article about my first glimpse of shape ups, (shape up tone up reality or gimmick/Sept 2010) maybe you to will find the commercial very similar where she checks out the guy and says “Nice sneakers” (just kidding I think).

Ok, and while I’m putting in my 2 cents here, having what look like 13 o14 yr olds in your "Love your butt" commercials jumping around with there butts, (there I said butts instead of back ends!!) hanging out is not only distasteful, but telling our younger generation that is how they should be looked at, or dress which should be a crime itself. If you haven’t seen that one either it’s posted just look for the love your butt video.

My Point

Anyway, my point is this (as if I haven’t established that already) Skechers I hate to say it because I love, love, love, absolutely adore your shoes for myself and other people. I love how they make me feel like I’m getting a little work out even when I’m just doing everyday running around, and I like how I feel almost energized. But in my opinion your dumping the trainer commercial is just setting yourself up for more lawsuits that will not be that easy to defend. I’ve always said when it comes to reality or gimmick shape ups is definitely the reality, but I think your getting ready to cross the line, or already have.

So if you want to see what I’m talking about as far as using some more muscles and feeling a little better about the walking around your doing anyway, then get yourself a pair of shape ups (if you haven’t already) and you’ll see for yourself. They won’t replace your trainer but will definitely help.

Have an incredible day and thanks for stopping by.

PS If you would please vote in the poll I would appreciate it. I just want to see how others feel about it. Thanks

So What Do You Think?

Has skechers gone to far with the dumping the tainer commercial?

See results


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    • Charlu profile imageAUTHOR


      7 years ago from Florida

      Thanks Eiddwen Trainers are definitely great and sorry to hear about your back surgeries. I look forward to reading more of your hubs and thanks again for reading and the votes

    • Eiddwen profile image


      7 years ago from Wales

      Hi Charlu,

      Thank you for sharing this one. Due to two operations on my back I cannot wear high heels but I love my trainers, so this one was a treat for me.

      I am voting up and useful.

      Take care


    • Charlu profile imageAUTHOR


      7 years ago from Florida

      Hi Peggy I love their sneakers I just think they went a to far. Plus with the lawsuits they have already probably not the best idea. Thanks for the comment and vote.

    • Peggy W profile image

      Peggy Woods 

      7 years ago from Houston, Texas

      I agree that they cannot possibly replace a personal trainer. I need to get myself a pair! Need to update my walking shoes anyway. Useful hub.


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