How can I get more traffic from search engines?

An article's title plays an incredibly important role in determining whether or not that article will rank well (or appear at all) in search engine results. Successful titles...

  1. Are short and descriptive (fewer than 65 characters)
  2. Mirror common search terms / keywords (things people would type into Google when conducting searches on your article's subject)
  3. Provide information that cannot easily be found elsewhere online (admit it- you're not the only one to publish an apple pie recipe)
  4. Are bolstered by content provided by someone who is passionate or knowledgeable about the subject at hand

For more detail, stop by our Learning Center guide to crafting successful, search-friendly titles.

The quality and informational value of an article will also determine how well it ranks in search engine results. Generally speaking, we recommend composing articles that...

  1. Are at least 800 words long, though we suggest shooting for 1150-1,500 words for a better chance of success.
  2. Contain at least three related, high-resolution, properly used and attributed images
  3. Contain a custom summary (which can be entered in the HubTool under the title)
  4. Are formatted in an attractive manner
  5. Are easy to skip around (Online readers who arrive at articles from search engines tend to have short attention spans.)

You may also want to consider whether any of these are appropriate for your particular article:

  1. A Video Capsule (ideally with a video you made yourself)
  2. A Map or Table Capsule
  3. A Poll or Quiz Capsule

For more information on creating super high-quality articles, review Elements of a Stellar Article in the Learning Center.

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