6 Steps to Getting your Book Reviewed on a Blog
Bloggers are changing the face of the world today. Their readers take them seriously and often make purchases based on their recommendations. (After all, it's easy to place an online order after reading about something online.) Because of this, getting a blogger to review your book is a terrific way to drive up sales. But how do you go about convincing a blogger to do that review?
There are lots of things that you can try but here are the six things that you'll want to try first:
1. Identify the right bloggers. You don't just want any old blogger to review your book. You want it to be the right blogger. Look for a blog that is an authority on the same subject as your book. (So if you have a business book, you're looking for a leader in business blogging.) If they have a genuine interest in the topic then they're going to have more reason to review the book - and they'll probably be able to give you an honest review.
2. Brainstorm all of the reasons that the blogger (and his or her readers) would be interested in the book. After you've got your list, you're going to compile a short introductory letter that explains these reasons in a concise format. It's easy for a blogger to say "no" if all you say is "will you review my book?" If you go to the trouble of identifying all of the reasons that the blogger should do the review, it's a lot harder for them to say that they don't want to do it.
3. Get active on their blog before you make your request. People like the people who like them. Show a genuine interest in the blog. Leave meaningful comments about the topics that are presented in the blog. This encourages the blogger to like you more and makes them more inclined to agree to the review.
4. Set up / update your website. Who wants to do a review of an author that doesn't have a credible website? Make sure that yours is up to date with information about the book so that when the blogger comes to get more details, it's all there for him or her to see. If you don't already have a blog of your own, you might want to think about adding one. The blogger will assume that you're going to link to their review on your own blog and that means marketing for them.
5. Make your professional request. The only way that you're going to get a blogger to review your book is to ask them to do it. Ideally, you'll be able to locate a mailing address for the blogger so that you can send a free copy of the book and a media kit. Alternatively, see if they have a Skype number so that you can call and speak to them directly. If you have to go through email, make sure that you're as professional as possible and that you pitch the idea clearly using the introductory letter you compiled during your brainstorming session.
6. Be ready to offer something in return. You can offer marketing through your website, links to the review on your press releases or complimentary copies of the book. A give-to-get situation makes it more likely that you'll get reviewed.
Bloggers are just people. They want to help other people when they like them or when they have a good reason to do so. Be likeable and give them that reason and they're going to review your book.