ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Three Basic Book Marketing Strategies for New Authors

Updated on November 5, 2018
Inspired 4 U profile image

Jo Anne is an Empowerment Publisher, a Coach, an Author of eight books to date, and a member of the National Writers Union NY Chapter.

Are you a new author who has finally completed your writing project and are now more seriously considering ways to get the word out and make some money? Or, are you an aspiring author wondering what to do next before your book is finished? Some people think writing the book is the hardest part while others believe that marketing the final product is more challenging. However, they are both equally important. Without the writing, there is nothing to market; and without the marketing, many will never know it’s written.

This list provides three basic book marketing strategies that can put feet to your faith and help you move forward in sharing your message with the world, generate additional income and expand your comfort zone.

Interpersonal Relationships

It has often been said that books don’t sell books, people do. It’s the relationships the writers develop with others that help them sell themselves, their message and consequently their books. The following are potential relationship pools to swim in.

  • Personal Relationships – Coworkers, Spiritual Community Members, Friends and Family.
  • Indirect Relationships – New associates met in passing or at networking events; and friends and acquaintances of friends.
  • Membership Organizations – The National Writers Union (NWU) is the only labor union (UAW Local 1981) that represents freelance writers and provides a host of resources, benefits, and services that include free monthly workshops and opportunities for writers to showcase their work at book fairs and related events.

Social Media

Creating social media accounts is necessary for establishing an online presence and promoting your brand, product and self. LinkedIn, Twitter, Facebook, Google+, and StumbleUpon are just a few social media networks that can help you market your products.

  • Profile Information – Your profile on various social media networks should be complete and have consistent information about you and what you represent; and include links that connect to your website or external site to purchase your books.
  • Communication – Interact with your social network friends, fans and followers. Join and participate in related groups. Engage in communication by responding to or initiating posts that generate comments. Be transparent, authentic and helpful with the information shared. Use image posts, ask a question, and add value to attract more engagement.
  • Affiliate Links – Register an “Associate” account on amazon.com in order to post direct links to your books and the books and products of others for potential additional income.

Become Comfortable with the Uncomfortable

Again, books won’t sell themselves. Therefore, if you are shy about being up front or have an aversion to selling, then you are pretty much declaring you have an aversion to money. Repeatedly face your fear with faith and step outside your comfort zone to new experiences, people, places and things.

  • Change your thinking – Don’t look at it as merely selling a book, instead see it as sharing yourself and vital information that can help transform someone’s life. Think of your divinely inspired message that needs to be heard or read, and share it with others.
  • Be open to opportunities – Say yes to opportunities to be up front and speak about who you are, and what you offer. It will help you push pass your fears and into a more comfortable place of expression and abundance.
  • Remember who you are – Daily connect to the great “I Am” Holy Spirit presence within you to summon and walk in the bold, joyful, loving, powerful and influential person that you were created to be in God’s image.

© 2018 Jo Anne Meekins

Comments

    0 of 8192 characters used
    Post Comment

    • Inspired 4 U profile imageAUTHOR

      Jo Anne Meekins 

      5 weeks ago from Queens, NY

      @E G Stone: Thank you! The bullet points are the specific tips.

      When dealing with events and people, show up and speak up, engage and participate. Share from a heart space, not a sell space in person and online. Be and represent professionally with your social media accounts.

    • EG Stone profile image

      EG Stone 

      5 weeks ago

      Very helpful! Do you have specific tips for any of these?

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)