Beat Writer’s Block by Repurposing Content

Bob is a blogger and freelance writer. He earns a living through writing. He is known to be a quality writer capable of creating insightful articles. He, however, has a problem. His problem is one that sucks the joy out of the writing process for pretty much every writer: writer’s block.

Bob has tried every method under the sun to beat writer’s block. He’s read loads of articles and watched countless YouTube videos on the subject. He enthusiastically tried every method suggested, but he ended up sorely disappointed nevertheless.

There is one method though that Bob has never tried: repurposing content.

You may or may not have heard of the concept of content repurposing, but it can help you supercharge your writing and boost your output.

To “repurpose” is to give something a new purpose different from what it was originally intended for. Anything can be repurposed. A minivan can be repurposed and turned into a caravan, an old house can be repurposed and turned into a museum, and a highway in a remote region can be repurposed and turned into a runway on which airplanes can land in rough weather. Content repurposing is giving an already existing piece of content a new context by rewriting it entirely or in part. It is more a way around writer’s block than a means to prevent it.

The repurposing of an existing piece of content can be achieved thus:

To begin, a logical analysis should be done to understand how many articles could possibly be created from the source article. A way to do this is to take a look at the subtitles in the article. Each subtitle could become an article of its own. So, for example, if your article has 11 subtitles, each subtitle could theoretically become an article of its own. Each new article could delve more deeply into a particular topic than the parent article did. Each article is researched based on the facts already known about the larger, parent topic.

Once one of the repurposed articles is researched, writing it shouldn’t take too long.

The exercise of deep research will be of benefit to you and provide you a deeper knowledge of the subject.

The articles created can be made into a series, thereby adding to the overall value of your blog.

Let’s assume you’ve written a general article on cryptocurrencies. Your subtitles would probably be “The Origin of Cryptocurrencies,” “How Cryptocurrencies Work,” “Top-Performing Cryptocurrencies,” and so on.

You can repurpose the article by converting each of the subtitles into an article of its own. So “The Origin of Cryptocurrencies” would be a standalone article as would be “Top-Performing Cryptocurrencies.” Each cryptocurrency mentioned under “Top-Performing Cryptocurrencies” could be used to create another article.

As evident, repurposing provides almost infinite possibilities to a writer who is not afraid to stick to one general niche for a period of time.

Another exciting possibility repurposing offers is the possibility of repurposing across media. Videos can be repurposed and converted to multiple articles. Even podcasts and paintings can be repurposed.

Articles can be repurposed into one or more videos or one or more podcasts or a combination of everything! The great advantage of repurposing across media is that the process can be achieved without even having to change the content for the most part.

Repurposing content opens up a whole gamut of possibilities for the budding writer. It helps them write better and be more prolific. It also helps them gain more knowledge on a subject than if they would merely write one article on it. Also, repurposing content helps build the credibility of the writer as a Subject Matter Expert (SME).

It is hoped that you found this article useful. It is by no means exhaustive. If you are already familiar with the concept of content repurposing and would like to share a few inputs, please do so in the comments section below.