Book Signing Sucess
Here's What it Looks Like
How to Get the Job Done
You've written a book. Now comes the hard part. You have to get it out there. Book signings are a good way to do that. You meet people face-to-face.
Book signings you say are for well-known authors. How do you think they became well-known? First if you are not friends with librarians, become friends with them. They can make or break your sales. Give them a reason to love your books. Donate a copy to the library.
When it comes time to have a book signing, you have someone to turn to. Get on the calendar. Do advance advertising. Make flyers and see if you can post them in local establishments. Contact the local paper, they might want to cover it. If not be sure you've given them an article to run. Take out an ad if necessary.
Tell all your friends. Put it on your social media sites. Leave no stone unturned in getting the word out. The more people you tell the better your attendance should be. Send postcards of the cover of your book to people in your address book who might not be on a social network. It works.
Work with the Friends of the Library and offer refreshments. I have been lucky. My step-daughter made cupcakes for me and a close friend brought fruit and veggie trays. One library the Friends made cookies and brownies. Coffee and tea were provided by the Friends of the Library for both my events.
In a show of good faith, help put the room back in order and give the Friends of the Library 10% of your gross earnings. Those are two big ways to get invited back another time. It's promoting good will. It also ensures they will want you back.
Become an expert at what you are writing about. If you are doing something historical, be able to discuss the history. If you are writing fantasy and creating your own worlds, be prepared to tell people how you do this. Have business cards available in case people want to follow up with you. Be sure you answer if they do contact you.
Be prepared to tell your audience about your failures on the road to success. Your fans and readers want to know it all. They like knowing about who you are and how you got to be where you are now. You don't need to give away intimate details of your life, but paint them a road map they might want to follow.
If you are self-published, what were your struggles? Who would you recommend? Who would you avoid? If you went with an agent, how did you find your agent? What are your helpful tips? Are you with a publisher? Is it one of the big houses or did you choose a small press? What are the advantages? What are the disadvantages?
How do you gain credibility? Do you blog? Tell them what you blog about. Why do they want to check you out? Do you write from experience? Have you chosen to write about people in real life? Where do you get your ideas? What did you study? How long have you been writing? These are all questions you might be asked. Have answers. How much time do you spend researching before you write? Is research necessary? What is your writing routine? Do you even have one? Do you write an outline and work from it? Are you a seat of your pants writer? Where do you get your characters? Do television shows influence your writing? All of these are questions you may encounter. They shape your credentials.
Then just enjoy yourself. Be yourself. If a mistake happens, it happens. Have fun. Good Luck.