Do You Deliver?
I recently read an article over at Usa Today about Burger King and how they are testing the home delivery market. That’s correct, if all goes well, customers will be able to pick up their phones and place an order to have a value meal delivered to their home. A short walk from the recliner to the doorstep will be all that is required. Well, that and payment of course.
I’m not sure if I’m the only one who’s amazed by this. Not so much by Burger King, I don’t fault them for trying to offer a service; I’m puzzled by the fact that there is a market for this service. Are we really reaching the point of which we no longer have the time or energy to drive (much less walk) to a fast food joint to grab our dinner? It’s bad enough reading all of those studies of how we eat to much of this stuff anyway, now we don’t even have to leave the comforts of home to get it.
I’m sure there was a time when pizza delivery was a big deal. In the 80’s Domino’s came up with their famous 30 minutes or less, after that things changed considerably. Until then, pizza delivery was mainly in the larger cities, where the population is more concentrated, once the chain stores got in on it, rural America was having its dinner delivered as well.
Maybe this is just the natural progression of things. According to the same article, you can have Christmas trees delivered, Christmas trees delivered, what’s the fun in that? But why stop there? I'm sure you can have it decorated as well. Why not have a team of elves arrive at your house to decorate the tree that was delivered to your house. It makes since, Santa Clause started all of this home delivery stuff anyway.
We no longer go to the video store, we just queue up Netflix. Books? Amazon. Music? Itunes. Groceries can be delivered, car washes are mobile, and, I’m guessing there is probably a company that will come to your home and fill up your gas tank. Although at this rate, why do you need gas? You can sit back on your rent to own sofa, while watching cable tv, eating a Whopper and fries, knowing your car will be all shiny and clean with a full tank of gas, just in case.
Where does it end? If Walmart gets in on this delivery service we’re all doomed. They will offer rock bottom discounts on 2 liters, donuts, potato chips, and microwave dinners, all delivered! A fleet of Walmart vans will invade your town and bring cheap Chinese made items to your house relieving you of that burdensome trip. Just think, with the football game starting, the doorbell rings and a case of Natural Light and a pack of cigarettes are hand delivered to you just in time for kick off. Life is good!
In the foreseeable future, if you work from home, there will no reason whatsoever to leave the house. Just pick up the phone, and whatever your fancy; I’m sure it can be delivered. Come to think of it, if you wait long enough, even a bill collector may stop by to collect payment.