Evergreen Writing and Hubs

The first thing you should ask yourself before diving into writing—whether it's for a blog, a platform like HubPages, or any other outlet—is why are you writing?

Are you writing purely for fun or self-expression? Do you enjoy crafting poems, telling personal stories, or exploring topics like celebrity gossip and current events? If that’s the case, you may not need to focus so much on evergreen content or monetization strategies. Writing as a hobby or creative outlet is incredibly valuable in its own right, and there’s absolutely a space for that online.

However, if you’re writing because you genuinely love to research, enjoy discovering and sharing useful information, or feel excited about recommending products, tools, or ideas to others, then you're heading into a path that opens up the potential for passive income. Especially if you’re interested in earning a few extra dollars—or even building a long-term side hustle—then you’ll want to focus on evergreen content.

Evergreen content is material that remains relevant and useful over time. Think how-to guides, product reviews, tips, tutorials, and problem-solving articles. These pieces attract search engine traffic long after they’re published, which means they can continue to generate views and revenue for months—or even years.

So, whether you're a passionate writer exploring your interests or someone looking to turn your words into income, understanding your "why" is the first and most important step. From there, you can decide the direction and tone of your content and build something that not only satisfies you creatively—but might even reward you financially.

An evergreen Hub or blog post is like a tree that never loses its leaves—it stays relevant, useful, and “fresh” long after it's been published. Unlike trend-based articles, current event commentary, or personal stories that may lose value over time, evergreen content maintains its importance because it continues to offer lasting value to readers.

Think of evergreen content as the steady, reliable backbone of the internet. It’s the “how-to change a flat tire,” “best ways to save money on groceries,” or “10 healthy vegetarian recipes” type of article. These topics aren’t dependent on the latest news cycle or social media trend—they’re rooted in questions people ask every day, year after year. That’s what gives them staying power.

Evergreen hubs and blogs are typically rich in informative, well-researched content. They’re loaded with value—this could include facts, statistics, expert advice, tutorials, helpful tips, or step-by-step instructions. Adding high-quality images, videos, infographics, and diagrams helps enhance their effectiveness and visibility. Search engines love this kind of material because it continues to answer popular queries, which helps it maintain a higher ranking over time.

You don’t have to be an expert to create evergreen content, but you do need to be thorough, accurate, and reader-focused. Think about what people search for and how you can provide the best possible answer or solution. DIY projects, educational explainers, product reviews, lifestyle hacks, financial advice, and health-related tips are all great examples of evergreen categories.

In contrast, while there’s absolutely a place for poetry, short stories, personal reflections, and trending topics, they generally don’t perform as well in terms of long-term traffic or monetization. These types of posts may have short-lived bursts of popularity but often fade quickly once the moment has passed or the trend changes.

That doesn’t mean you shouldn’t write them—especially if writing is your creative outlet or passion. It just means that if your goal is to grow consistent readership or build a steady income stream over time, evergreen content should be your foundation. These posts continue to work for you long after they’re published, generating views, clicks, and earnings while you focus on creating new content or even taking a break.

So if you're serious about building a sustainable online presence, focus your energy on creating evergreen hubs and blogs. It’s a smart, strategic way to ensure your work remains relevant and rewarding well into the future.

• Facts about the topic you have chosen, helpful links directing your readers to further information
• Research to provide truthful, honest, accurate information, this should be in your own words based on your research. Don't plagiarize or copy others work!
• Always note the source of photos and information if they are not genuinely your own
• Choose a topic that can be used and searched for over and over, such as DIY projects, parenting issues, things based on history or past major events, recipes, home remedies, tips and ways to change your life etc...
• Provide rich colorful engaging photos and videos.
• Put yourself in the mind of the reader. When writing your content have it answer the following questions: who, what, when, where and why.
• An Evergreen Hub should engage your audience while teaching them something of value.
• Your content layout should provide a smooth readable flow, and be grammatically and punctually correct.
• Be creative and strategic
• Present solutions in your writing
• Be passionate and take your work seriously
• Link your own work to your pages. Remember a goal here is to keep your readers on your page for as long as possible.

• Take advantage of social media and post your Evergreen writings on sites like Facebook, Pinterest, and Twitter
• Don't use a lot of personal references, people want to learn something, not read exactly what you did pertaining only to yourself
• Don't get overly emotional, but have a "voice" to your writing. Once you create a "sound" for your voice that is interesting, problem solving, and piques your readers interest, you're on the right track! Think "attitude and personality" when you're writing. When editing...listen for the over all tone and message in your work.
• When assembling your writing, ask yourself "what would I like to read and learn about, what topics will want to be read for years to come?"
• Don't solely focus on the all mighty dollar, it's true you don't have to be creative to be a great writer, but if you don't love what your doing, you'll find Evergreen writing to be more like work. You're more likely to make money when you don't focus only on income.
• Find a niche. If you love writing about home remedies, DO IT! If you love DIY projects, DO IT! Finding a niche builds credibility.
• Focus on your readers. If you are writing about weight loss or exercise techniques, write with what they'd love in mind.
• Don't get overly technical or boring, you'll lose your reader. Same goes for length, don't go blabbing on and on and on. Snore.
• Challenge the search engines by making great titles and research them before publication. Your title should be short (71 characters or less). Google and other search engines will typically show 71 characters in their search engine results pages.
• A great content writer, or Freelance writer should be able to summarize a unique original article of 500 words or more within an hour. Keep in mind the number of words in your article helps web crawlers find your work and crawl your pages.
• Don't give up or get discouraged right out of the gate. Creating a presence for yourself online takes time. Realistically, give yourself 1-2 years of consistent work before seeing exceptional rewards.
• Try to publish at least 2 original articles a month.

If all else fails, simply love what you're doing. Passion is the foundation of everything worthwhile, especially in writing. When you truly enjoy the process, your enthusiasm will shine through every sentence, and your readers will feel it too. Whether you’re writing an in-depth how-to guide, a heartfelt personal story, or a humorous take on everyday life, that spark of joy and authenticity is what draws people in and keeps them coming back.

Believing in yourself is just as important. Confidence doesn’t always come naturally, especially when you're just starting out or struggling with self-doubt. But writing is a skill that grows with time and practice. You don’t have to be perfect—you just have to be genuine and persistent. Know that your voice matters and your perspective is unique. The more you write, the better you’ll get, and the more your confidence will grow.

Always aim to give your readers something of value—whether it’s a laugh, a new idea, a bit of inspiration, or useful knowledge they didn’t have before. If you focus on connecting with your audience rather than chasing trends or perfection, you’ll naturally create meaningful content that resonates.

Keep those two guiding principles in mind: love what you do, and offer something valuable. When you do that, it’s almost impossible to fail. Great content isn’t just about SEO or clicks—it’s about connection. And when you're writing from the heart, your words can go further than you ever imagined.