Writing: Determining Your Niche
What to write about?
Cars or finances? What to do!
Updated January 14/15
Have you just decided to start publishing articles online? Are you confused about what to write about?
Figuring out topics can sometimes be the biggest challenge. The key is to write about the things that interest you. Doing so makes it easier to write and the process will be more enjoyable. You will soon find yourself with enough material for more than one Hub or article.
I have found the easiest way to figure out where my biggest interests are is to make a list of all the things I like to do. Over the years I have covered many topics, but one of my favourite is to help others in the self-publishing industry. That particular interest comes from learning as I continue my personal journey into the world of writing and self-publishing.
To make your list, jot down everything that interests you or that you know about. Sometimes we know more about a topic that we don't think we are interested in. Your topics of choice may surprise you.
If you like cars, then write about cars. The different types of cars alone can offer enough information for several Hubs. That does not include the maintenance required (step-by-step oil changes perhaps) or how to change a flat tire. Writing Hubs about basic maintenance and repairs in layman's terms (don't forget to add a few photos) will go a long way, especially for those who are interested in learning how to do these basic tasks for themselves.
If you choose the automotive industry, your topics will be endless. If you are a passionate car buff, then you can cover every model from the first Model T to the latest hybrid. Or, if you're a backyard mechanic you could write about regular maintenance, repairs and what to do when your vehicle breaks down on the side of the road.
What is your specialty?
Organizing Your Thoughts
Once you have made your list of interests, it's time to incorporate them into your writing career. Allow one page per interest, and write down everything you can think of that relates to it.
By organizing your thoughts, you will soon be able to pick a topic out of a hat and write about it. I'm not kidding here either: if you're stuck, put all of your ideas into a hat and pick one. It is already something you have some interest in, otherwise it wouldn't be on the list.
You may have three pieces of paper in the hat, or you may have thirty. Either way, by making notes it will help with determining your niche(s). I must say though, it is easy to get carried away and write about anything and everything (something I am guilty of). In the beginning, limit yourself to no more than three. Each niche will have many topics in itself, so do not be afraid you will run out of things to write about.
Finances and Economics
Finance and economics are great subjects to write about, as there is a wealth of information to be had and learned. Some people don't quite understand the fluctuations in the stock market or how mortgage rates are determined; someone with experience and knowledge in these areas can help them understand by writing and diagrams/charts. Keep the article easy to understand and you will easily increase readership, which in turn will increase your earnings over time.
Even though the numbers may change on a day-to-day basis, the basic information and formulas do not. Teach others how rates are calculated, or what the range in numbers mean. By giving your reader some guidelines to follow, you will be giving them the tools they need to understand how, for instance, the Stock Market works.
In my personal experience, having varied interests has been beneficial. Hitting a road block in one topic often sparks a new idea in another. It is not about how many interests you have articleswhat you write about, it is how well the articles are written. Keep your Hubs focused, as error free as possible, and filled with information and tips. Do not try to pack all of what you know into one article - break it up into several, as people generally have short attention spans when reading online. They want the information available, but do not want to have to read a few hundred words before the article gets to the point.
Quality and Longevity
There will be days when you want to write about cars and days when you would rather write about finances; take advantage of the moment and write about what interests you most.
The key is to provide the reader with information they are looking for in easy to understand terms. Concentrate on writing quality articles and don't worry about the money. It is very hard to predict which articles will earn the most - it fluctuates each day. Incorporate the earnings programs strategically and over time you should see an increase. It will not happen overnight, but the more quality articles you write the higher your chances of earnings you will be happy with.
Another important point to keep in mind when writing (no matter your topic of choice) is the "evergreen" quality of your article. What this means is your information will be relatively the same, whether it gets used tomorrow or ten years from now. Current events rarely get views past the time they happen, but How-To's and DIY articles may earn a revenue for years.