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Freelance Writing: What is keyword density?

Updated on June 28, 2012

Writing for SEO

Have you ever seen a car with advertising plastered all over it? Keyword integration and writing articles to a specified keyword density for purposes of SEO (Search Engine Optimisation) is very similar: Sure, you have a certain level of creative licence, but ultimately you've got to include all the right bits to make the person paying for it happy.

So What Is 'Keyword Integration'?

A keyword is a word or phrase which is meant to prick the ears of search engines like Google. The idea behind keyword integration is to include that keyword a specific number of times throughout whatever you are writing so that such search engines pick up on it, and think

"Hey, there's relevant content in this one - send the traffic there!"

What is keyword density?

Keyword density is just another way of saying how many times you'd like the chosen keyword(s) placed throughout the article.

Usually, keyword density is represented by a percentage. (If you have trouble working out percentages, you might want to read this article)

So for example, if you are required to write a 500 word article based around the keyword 'motorbikes' with a keyword density of 4%, then for every 100 words you write you are going to need to include the keyword 'motorbikes' around 4 times - which would total around 20 times for the whole article.

Writing articles for SEO?

Try this link to make keyword integration a faster process.


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    • writeyourwrongs profile image

      John Crowley 5 years ago from Sheffield

      Thanks :)

    • Math help online profile image

      Math help online 5 years ago

      thanks for sharing.....simple and crisp hub.....voted up...

    • writeyourwrongs profile image

      John Crowley 5 years ago from Sheffield

      Thanks greeneryday - I appreciate the support :-)

    • greeneryday profile image

      greeneryday 5 years ago from Some tropical country

      Informative hub about keyword density, already bookmarked, and voted up for interesting