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How To Set Up a Professional Freelance Profile
The Five Elements to A Successful Profile
Your freelance profile is often one of the first things a prospective client sees. By making certain you present a polished, professional image in your profile, you will have an advantage when it comes to winning new business. All freelance profiles should have the following five elements:
1. Experience - Put your relevant experience at the top of the profile. You want prospective clients to see that you've handled jobs similar to theirs in the past, and that you understand the nuances of getting the job done right. Don't be vague about your accomplishments. Instead, name specific types of experience that you bring to the table, as well as the kinds of results that your experience can guarantee.
2. Skills - Just like experience, skills should be detailed. If you've learned how to layout brochures and flyers, point out the programs that you know how to use in order to do so. If you have complementary skills that relate to your freelance specialty, include them. Clients like to know that they are getting a professional that has a well-rounded skill set.
3. Samples - Whenever possible, put up samples that showcase your abilities. These can be sample articles, brochures, flyers, or whatever else you have created for clients in the past. If you're completely new to writing online, you can still have samples. Take a topic that interests you, or that is a part of your specialty and build a portfolio around it.
4. Relevant Education/Certification - Degrees can lend a sense of credibility to your portfolio, as can professional certifications. This is also the place to list any guilds, professional associations, or other relevant achievements. If possible, include a means for the client to verify your credentials, should they so choose.
5. Reviews/Testimonials - Nothing's better than good old-fashioned word of mouth. If you have people who are willing to write out a positive testimonial concerning your work, by all means take them up on it! Positive reviews help prospective clients to feel secure and confident that you are able to complete the job.
A truly great freelance profile will incorporate examples of all five of these tips. If you write your profile with your ideal client in mind, you'll be sure to address their concerns and needs in a way that will land you new clients on a consistent basis.