- Books, Literature, and Writing
Blogging: How To Write A Blog Post Series
Blog Post Series
Writing one blog post is great, but what if you did a whole series of blog posts all on one topic? Well that is considered to be a good move, in terms of archiving your content so that you have a good series of article blog posts that all relate to the main subject that you want to write in detail.
A blog post series is a great solution to break up your blog topic into lots of sub topics that relate to your niche area or area of expertise and there really is a benefit of doing this often with your blog content, so that, a) you write detailed content that benefits others who read it and b) The search engines will collectively rank your content better if it is linked to other related and relevant blog posts.
So with having a blog series in mind, lets say we have the topic of building a better blog as an example, we would take that subject and break it down into other areas that we could branch off into, so a small notepad is very handy, as what we want to do is to write the titles first for our blog posts, so we could write things like Blog commenting tips and tricks, blog traffic generation through link building or Optimising your blog for the search engines.
We would do this for how many blog posts we would want in the series and to make sure that all of your blog posts look like they are in a set, you need to write the blog series title before each one of your main titles, for example you would put Build A Better Blog: Blog Commenting Tips And Tricks Part 1, this format avoids confusion and so readers can get straight to the process of reading through the blog series from start to finish.
Now consider that each post is related to your main topic, but spreading the net far and wide is what you want to achieve in your niche, you would therefore need a targeted keyword list, so that you can plan your blog series more effectively, suggested keyword tools could be your standard Adwords keyword tool and the Google toolbar suggested keywords function, but others like the YouTube search bar to find post ideas would be good for providing a really great blog post series that could be targeted to what people are already searching for in your niche market.
Every problem has a solution, so try and go for these types of areas that people are already searching for online, try and find these in forums and other areas online that people gather to find out information, The Digital Point Forums is a large forum on internet related topics, so for our blogging example we would go there to find out the questions being asked.
A blog post series doesn't have to be limited to one type of post, you could mix reviews in there and other types of blog posts like news of your industry, experts in your niche, tutorial posts and video posts, it's up to you the individual blogger to come up with an effective way of presenting your blog post series so that it helps out your area of interest and those that follow it.
So for example you could do entirely all video posts, but in a series of how to tutorials that show you how to do something like setting up software or technical stuff is what most people struggle with or you could write a series of articles based on your video content, have them transcribed and use those articles to promote your video series posts.
To plan is to win at your end goal, no matter what that end goal is, if you want more traffic or blog comments or subscribers, you need to know what the end goal of your blog series is going to achieve for you, my main goal would be the priority to just provide something useful for readers to read and think yeah this guy or gal knows what they are talking about and they just might subscribe to my blog, but all of this has to be planned out beforehand.
Why Should I Bother Writing A Blog Post Series?
Well you should write at least five or more blog series a year and make them good, these will be your corner stones of your blog and will provide the most value for years to come within your blogs niche, others call them pillar articles which in effect they stand up your blog above the crowd so it is worth doing these often, even if they are solid three part series, just make them informative, helpful and the best that there ever is on the subject, maybe add other media to them like audio, video and photos, just make them shit hot!