How to Sell Barefoot Books
So, you forked over your hard-earned $150 for your Barefoot Books starter kit, became a Barefoot Books Ambassador, you've set up your Barefoot Books website and you're staring at it and waiting for the traffic to come rolling through. While you've fully bought into the Barefoot Books story and think the concept of art-filled children's books that expose children to other cultures is a fascinating idea and don't understand how people aren't beating down your door and demanding to buy them, there is some effort involved in order to be successful. I've got a few suggestions that can help you work toward a solution for the problem rattling around in your brain: How do I sell Barefoot Books?
Create a QR Code
The website associated with your Barefoot Books Ambassador account is the lifeblood of your earnings. If you tell people about Barefoot Books and they go to the Barefoot Books website and buy books without giving any credit to you, you get nothing. As a result, you need to drive as many people as possible directly to your Barefoot Books website and make it as foolproof as possible. As a result, consider turning the URL associated with your Barefoot Books Ambassador website into a QR code using a free QR code creation website. Make sure you save the image of the QR code you create in a safe place so you can easily access it to re-use it. Consider creating your own business cards that have your website and QR code front and center. If you're creating materials to hand out at any fairs or events, make sure the QR code is front and center along with your website. That QR code and your website should be front and center on every piece of material you plan on handing out.
Email Signature Line
Put something in your email signature line that tells people you're selling Barefoot Books and that they should check out your website. Obviously, you'll want to link some portion of that text to your website. Try to be clear and concise, as you don't want to chase someone away, but rather you just want to whet their appetite. You may be surprised how far an email goes. Also, if your workplace is alright with you doing it, consider putting it in the signature line of your work email. Alternatively, have your spouse see if they can do it as well. Most workplaces will probably discourage it, but if you can find someone willing to let you do it, you should jump on the opportunity.
How many hours per week do you spend reading to your kids?
Create your own Barefoot Books Facebook page that revolves around your Barefoot Books Ambassador website. A Facebook page is free, and it lets you interact with other people who you either know or who you've recently talked to that want to hear more about Barefoot Books. If you create a Facebook page, this is something else that you can also create a QR code for and put it on your business card, your email signature and any other Barefoot Books marketing materials.
Distribute Cards or Fliers at Your Child's Gatherings
If you have small children, leverage that opportunity. Don't beat people over the head with it, but if the opportunity comes up in conversation, mention Barefoot Books and what separates Barefoot Books from the competition. Mention the focus on different cultures, the engaging stories, the stories on a CD that are read by voices that you'll recognize, the positive messages and more; you know the pitch. Mention it quickly, give them a business card with a QR code on it so they can scan it and quickly get to your Barefoot Books Ambassador website and let then resume normal conversation. Alternatively, if you meet at a place that is a central hub for parents with kids, ask the owner if it's alright if you put up a flier or set out some business cards. The worst that can happen is they tell you no.
How many hours do you spend outside with your kids each week?
Aside from just asking to leave out business cards or hang fliers, ask local hangouts for parents and their small children if you can come in for half an hour a week and lead a storytime session for interested people. If the business owner is on board, you read through a book or two, and then let people know that you've got those books and more for sale if they're interested. Additionally, you may want to discuss with the business owner if they want to buy some of your books and sell them in their store.
Rate Barefoot Books
Local Fairs and Events
Explore the cost of renting a table at fairs or events that are happening in your area. Because the cost of renting a table at these places can be expensive, carefully weigh the cost to rent the table versus what you think you can realistically make, and make sure you're comfortable with the level of risk that you're accepting. See what information you can find about that same fair or event in previous years. Specifically, look to see how many people came through the event and work to figure out what demographic the event attracts. You may find that an event may draw a large amount of people, but that those people aren't in a demographic where you feel like you have a good chance to sell a lot of Barefoot Books products.
Have a Party
In the same way that people have parties to sell jewelry, makeup, clothes, food and more, either you can have a party to discuss and sell Barefoot Books, or someone else can host a party, and a result of hosting the party they get a healthy one-time discount. Work to avoid having the parties all of the time, as you don't want the people you're trying to sell to felling like you're beating them over the head with the same thing again, and again and again. Rather, wait until a little bit of time has passed and you have some new things to show them.