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How to Write a Tagline and a LogLine for a Novel

Updated on April 16, 2014
I am my own marketing department
I am my own marketing department | Source

What in the World Is He Talking About?

Don’t feel bad! There are days I’m not sure what it is I’m talking about, so if you don’t know what a tagline is, or a log line, I’m sure you aren’t alone.

The fact is, you are already aware of taglines and log lines, but you probably haven’t heard them called that. Let me give you an example and then we’ll start over with a definition….are you ready?

JUST DO IT!

If you are even vaguely familiar with the world of sports then you have heard of Nike, and if you have heard of Nike then you have heard their tagline, “Just Do It.” Now that I have given you a perfect example of the cart before the horse, let’s give you a definition or two to work with.

What Is a Tagline?

For lack of a better term, a tagline is a slogan. It is a memorable phrase that sums up the tone and premise of your product, and if you are a writer, your product is your book.

What, Then, Is a Log Line?

A log line is slightly different. It is basically a one-sentence summary of your book that states the basic conflict of your story.

Which one do you like the best?

See results

Why Are These Important for a Writer?

Why are these important? Seriously? Listen, if you are a writer then you are also your own marketing manager. It is your job to not only write a memorable book, but to also create a memorable advertising campaign for it. Let’s look at taglines first. I’m going to list ten of the most memorable taglines in history, and I want you to try to figure out which company the tagline belongs to. Okay? Here we go:

  1. The Uncola
  2. Stronger than dirt
  3. I can’t believe I ate the whole thing
  4. Don’t leave home without it
  5. Reach out and touch someone
  6. The ultimate driving machine
  7. The king of beers
  8. Have it your way
  9. What’s in your wallet
  10. Helping writers to spread their wings and fly

Well, how many did you know? Here are the answers:

  1. 7-Up
  2. Ajax
  3. Alka-Seltzer
  4. American Express
  5. AT&T
  6. BMW
  7. Budweiser
  8. Burger King
  9. Capitol One
  10. William D. Holland

Yes, I had a little fun with the last one, but hopefully you knew that one as well. It is my tagline and yes, I believe any writer who is serious about writing should have a tagline.

Wrap your brains around this very important point: As a writer you are a business. Your writing is your product. The sooner you accept that fact, embrace that fact, and work with that fact, the sooner your business will improve.

So, what is your tagline?

Play with it today. See if you can’t come up with a memorable phrase that summarizes your abilities as a writer….or, if you have written a book, what memorable phrase will capture your entire book?

As some of you may know, I am in the final edit of my second novel, “Resurrecting Tobias.” I am still playing with various taglines for that novel, but here are three that I am considering:

  • Do we ever stop paying for our past mistakes?
  • Is it possible to survive being ourselves?
  • Forgiveness is an inside job

Since I know what the book is about, these three taglines make perfect sense to me. To you, not so much….but….which of the three grabs you? Which one is most interesting to you and would entice you to read the book? Vote in the poll to the right and answer that question; by doing so you will be helping me to choose.

This is my marketing department
This is my marketing department | Source

How man of the log lines did you know?

See results

And Then We Have the Log Line

So you have written a book, 100,000 words in length, and now you have to summarize that book in one sentence. Can you do it?

Try this exercise if you will. Some of you probably have not written a book, so let’s make this simpler so we can include everyone in our little exercise. Choose an article that you have written, and then try to write a log line for that article. Sounds easy, right? Well give it a try and you might find it is not nearly as easy as it seems.

Let’s take a look at some famous log lines from some recognizable works. See if you can guess the book.

  1. A lonely young small-town girl is swept away to a magical land in a tornado and embarks on a quest to see the Wizard who can help her return home.
  2. Two imprisoned men bond over a number of years, finding solace and eventual redemption through acts of common decency.
  3. A man, while not intelligent, has accidentally been present at many historic moments, but his true love, Jenny, eludes him.
  4. Blacksmith Will Turner teams up with an eccentric pirate to save his love, the governor’s daughter, from Jack’s former pirate allies, who are now undead.

How many of those log lines do you recognize? Check in with the poll to the right and let me know how you did. Here are the answers:

  1. The Wizard of Oz
  2. The Shawshank Redemption
  3. Forrest Gump
  4. Pirates of the Caribbean: The Curse of the Black Pearl

Notice that with each log line above, the main conflict is stated. Notice, too, that the main characters are mentioned and that we are given a hint into their personalities. All of this is done in one sentence!

Can you do it?

Toss away the slop until you get it right
Toss away the slop until you get it right | Source

The Importance of Taglines and Log Lines

Listen, if you have gone to the bother of writing 100,000 words, and invested time, effort and money into it, wouldn’t it be nice if someone actually read it? Of course it would, and that is the whole point of taglines and log lines. They are a way of grabbing someone’s attention, whether that someone be a reader in the library, a computer nerd surfing the internet, or a publisher that has just received your query letter.

This is the marketing side of writing that most writers despise, but it is crucial.

Please note that I have not shared my log line for “Resurrecting Tobias.” That’s because I don’t have one yet. I am still kicking around possibilities and as of yet I have not found the perfect one….and that’s what it has to be….perfect. My new novel is 130,000 words long. I invested six months of my life into it, and I want it to be wildly successful and an enjoyable read for anyone who picks it up. Because I have put so much effort into it, and because it is so important to me, I refuse to take any shortcuts. I will spend as much time as I have to in order to write the perfect log line because it is that important.

However, I feel I need to give you a sampling. Off the top of my head, here is a practice log line for “Resurrecting Tobias”……

“A good man, a writer of words, discovers fame and intense tragedy on his road of self-discovery, and with the help of two dear friends learns that love does conquer all.”

And Now It Is Your Turn

Thank you for voting in the polls I provided. The one about taglines will help me to decide on my own tagline, so you are helping me by voting.

I hope you give this a try with one of your articles. Sooner or later you will need a tagline and a log line, so you might as well practice now.

As always, I wish you well in your endeavors.

2014 William D. Holland (aka billybuc)

“Helping writers to spread their wings and fly.”

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    • grand old lady profile image

      Mona Sabalones Gonzalez 3 years ago from Philippines

      I didn't see the poll for your taglines, but I love the third one, "Forgiveness is an inside job." I love it because we often don't realize that when we don't forgive, the one we are hurting most is ourselves. This is a tagline that makes people think. Thank you for these nice articles. I'm pinning all of them and hoping one day I can do everything for my novel (which is completed but needs a prologue, epilogue, tagline, etc. and maybe two more edits). Your articles really give me wings, but I have yet to stretch them. Well, one small thing at a time.

    • cygnetbrown profile image

      Donna Brown 3 years ago from Alton, Missouri

      I have to admit, I need help with both taglines and Loglines. I have a pretty good tagline for my publishing service, but I would like to get better ones concerning my book. This is definitely one of my weak areas.

    • Janine Huldie profile image

      Janine Huldie 3 years ago from New York, New York

      You totally made me smile on your own personal tagline, but probably bias, because I adore you and your tagline, too. That said, you are so right about this and admit a tagline can truly do wonders for your product, in this case, your book. So, I thank you for the suggestions here and you know I pinned this, too! Happy Wednesday, Bill.

    • midget38 profile image

      Michelle Liew 3 years ago from Singapore

      Taglines are so vital for marketing whatever we write. Really draws in the crowd!

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thank you grand old lady! Growing the wings is an important first step. In time you will spread them and then soar.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Well, Donna, at least you know your weak areas and can work on them. That's a huge plus in my opinion. Good luck and thank you.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Janine, as you know being a businesswoman, a tagline is important in any business...even online blogging. :) Thank you my dear and i happen to adore you as well.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      It does indeed, Michelle! Thanks for your thoughts.

    • breakfastpop profile image

      breakfastpop 3 years ago

      Thank you Prof. billy!!! I'm printing this now. Voted up, useful, interesting and awesome.

    • Rafiq23 profile image

      Muhammad Rafiq 3 years ago from Pakistan

      Another informative and useful hub by Prof. Bill!!!! Thanks for such a useful hub, bill. Thumbs Up!

    • one2get2no profile image

      Philip Cooper 3 years ago from Olney

      Voted up..Billy....really useful and informative hub. Thanks.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      It's always my pleasure, breakfastpop...thank you for always being here.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Rafiq, thank you Sir! you are an excellent pupil. :)

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      one2get2no, thank you my friend. Have a great day.

    • profile image

      dragonflycolor 3 years ago

      I try to tagline my day on Facebook, lol. Great tips here, Bill. Thanks!

    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      Mari, that's a start in the right direction. LOL thank you

    • Cardisa profile image

      Carolee Samuda 3 years ago from Jamaica

      I didn't know that books needed taglines and I had no idea that little paragraph summary was a logline. Thanks again Bill. I have adopted you as my online writing professor!

      Now, one question. If I am writing a trilogy, and the first book had the main characters' descriptions and everything, would I still need to add their descriptions in the second novel? What if someone should read the second one first? I am confused because it seems like repeating myself since the story is continuing. However, I am not sure. Working on book two for a client right now. Should I give a prologue with a synopsis of the previous book?

    • MarleneB profile image

      Marlene Bertrand 3 years ago from Northern California, USA

      No kidding! I'm one of those people who decides what to buy, based on the tag line. I actually never realized that until now. Bill, you once gave me advice to create a tag line for the hubs I write. That was the BEST advice ever. It FORCED me to think about my topic in detail and tell the readers in a few quick words, what my intentions are - letting them know what they will gain by reading my content. Once I did that, the writing became easier, because I was now writing with intent instead of just writing to be writing. Thank you.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Hi Cardisa....the quick answer is yes, you should treat the second novel like it stands alone and include character descriptions. I see this all the time in mystery writers who have the same characters in several books....in a trilogy, though, it is assumed that a person would read book one first...so often times you will see character descriptions in all three books, but in more detail in book one and then less detail in books two and three. Does that make sense?

      I don't think a prologue is necessary. Usually in trilogies there is a basic summary of what happened in book one sprinkled throughout book two just in case the reader didn't read book one.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Marlene, I love it. Anyone who has been in business understands this concept. There is no reason why it shouldn't apply to writing as well. I love that you did it for yours. :) Have a great day my friend and blessings always.

    • heidithorne profile image

      Heidi Thorne 3 years ago from Chicago Area

      You know I'm definitely a proponent of getting your tagline/logline right! That whole marketing "thang" again!

      I voted for the "surviving ourselves" tagline since I believe that questions draw in readers (although I do like "Forgiveness is an inside job.") I might even go for a more open ended version such as "How can you survive being yourself?"

      BTW, what marketing does your dog do in the department? I haven't yet been able to train mine to do social media or answer email. I'll have to find other jobs for them. ;)

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Heidi, your input on this is valuable and I trust your advice. As for the dog...lazy, good for nothing employee is what she is. LOL

    • Rebecca Furtado profile image

      Rebecca Furtado 3 years ago from Anderson, Indiana

      Oh, I want to be a professional tag line writer, I could use all my nifty pun writing abilities.. advice bag the Dog get a bird they work for bird seed...

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      LOL...it would be an awesome job now wouldn't it, Rebecca? Thanks for the laugh....hey, maybe you should seriously consider it.

    • epbooks profile image

      Elizabeth Parker 3 years ago from Las Vegas, NV

      Very enjoyable and thought-provoking. I have my tag line. Now just need my one sentence for each book. I loved the little quizzes too. Fun hub!

    • always exploring profile image

      Ruby Jean Fuller 3 years ago from Southern Illinois

      I voted for, ' forgiveness is an inside job ' because it is so very true. When i write a hub, i have a difficult time explaining what my poem/story is about in the section provided, so this helps a lot. Thank's..

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thank you Liz! I have no doubt you will come up with some great loglines.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thank you Ruby and I respect your choice. That's my favorite as well.

    • alancaster149 profile image

      Alan Robert Lancaster 3 years ago from Forest Gate, London E7, U K (ex-pat Yorkshire)

      In common with the rest of one 17% group I'd say 'When do we stop paying for past mistakes?' is a good epithet.

      How about this for a Tag Line?:

      'In the turmoil some will not be trodden underfoot'.

      Product? The RAVENFEAST saga.

    • MsDora profile image

      Dora Isaac Weithers 3 years ago from The Caribbean

      Thank you for teaching on tag lines and log lines. Now we can use the terms intelligently, and if we hear them, we won't be completely ignorant.

      Thank you.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Alan, as always, excellent! Thank you Sir!

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Dora, the learning never ends, does it? If you can use this then fantastic. Thank you!

    • profile image

      sheilamyers 3 years ago

      Oh no! Homework? I thought I left that all behind me when I graduated from college. Off the top of my head, I'd create a tagline for my articles stating "I do a lot of thinking and this is what got loose". I know ... I'm being silly. I'll have to give this some thought. Thanks for teaching me about taglines and loglines.

    • Cardisa profile image

      Carolee Samuda 3 years ago from Jamaica

      Thank you Bill. I really appreciate the advice. :)

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Sheila, you can do silly any old time you want. As for the homework....there is no due date and that's the best offer you will ever get from an old teacher. :) Thanks for the laugh and the visit.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      My pleasure Cardisa!

    • JenniferLBlack profile image

      Jennifer L. Black 3 years ago from Normal, Il

      I have my Tag Line and my Log Line.. Now all I need is an agent.. lol

    • mpropp profile image

      Melissa Propp 3 years ago from Minnesota

      This was really interesting Bill. I was one of those saying to myself "what is a tagline and a Logline?" So, thanks for the explanation. And I really like the "Forgiveness is an inside job." That one really strikes a chord for me. As always, thanks for sharing all of your expertise. It is greatly appreciated.

      P.S. It was in the 70's for a while and now we are in the middle of a snowstorm...in April! Crazy...

    • profile image

      ocfireflies 3 years ago

      Greetings!

      2014 William D. Holland (aka billybuc)

      “Helping writers to spread their wings and fly,”

      Not only have you written a novel, you have created the perfect self-help book for writers.

      "Resurrecting Tobias" is a kick a** title.

      V+/HP

      Huge Fan,

      ocfireflies aka Kim

    • David Warren profile image

      David Warren 3 years ago from Nevada

      Thanks for the lesson. As always, enjoyed reading your hub. Hope you are having a great day today! I can admit that prior to reading this had I been placed in a position to define "tagline" and "logline" my response would have been muddled at best.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Jennifer, two out of three ain't bad. :) Thanks for the visit.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Melissa, i don't even know what to say about that weather of yours, but I'm glad you took the time to visit me. I hope you are doing well my friend. Thank you!

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Kim, you are a doll. Thank you so much. I think my friends have chosen the tagline for me and I am grateful.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      David, I'm always happy when writers learn something from my writings. Good to see you again and have a great week and Easter.

    • tobusiness profile image

      Jo Alexis-Hagues 3 years ago from Bedfordshire, U.K

      Hi Bill, I guess I fell in the category of those who knew roughly what a tag and log line was, although I wasn't sure about the names, but as always, you've made it crystal clear. You're simply the best. :)

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Hi Jo! Good to see you my friend, although you are up mighty late over there...what is it, after two in the morning? Well thank you for sharing part of your late night with me. You are appreciated.

    • tobusiness profile image

      Jo Alexis-Hagues 3 years ago from Bedfordshire, U.K

      Bill, I'm on the night shift, I didn't think you'd be up. What time is it out there in Olympia anyway?

    • Faith Reaper profile image

      Faith Reaper 3 years ago from southern USA

      Hi Bill, I knew of them both, but really did not know what they were called. On the company ones, I did not remember Ajax, but knew all of the others and number ten is the best!

      I voted on the forgiveness one.

      Sorry for such a late night/morning visit. It has been one of those days, but tomorrow I shall begin anew.

      Another helpful hub here.

      Blessings

    • DDE profile image

      Devika Primić 3 years ago from Dubrovnik, Croatia

      You described it so well and always such helpful information from you.

    • RonHawk profile image

      Ron Hawkins 3 years ago from California, United States

      Bill, another very informative and fun read. I never stop learning from your wisdom. I like the first tagline by a wide margin. While it's not as catchy and unique as the 3rd one, I believe it is more intriguing and arouses one's curiosity to read and find out the answer. Furthermore, I'd say psychologically people are more eager to stop paying for mistakes than to forgive themselves. So it's a more inviting tagline. As for a log line, how about this: "While standing in line to chop trees a lumberjack finds the captain's log." I like it because while it has nothing to do with your story it's all about lines and logs. So maybe I'll go write a story around that log line.

      As always, thanks for generously sharing your knowledge.

    • Vellur profile image

      Nithya Venkat 3 years ago from Dubai

      Never knew about the Tag line and the Log line, thank you for the education. Well explained.

    • marcoujor profile image

      Maria Jordan 3 years ago from Jeffersonville PA

      Dear Bill,

      I cast my vote for:

      "Forgiveness is an inside job"...to me, a universal truth that is so very applicable to your masterpiece.

      I am excited for you...and look forward to the end of May! Love, Maria

    • Nadine May profile image

      Nadine May 3 years ago from Cape Town, Western Cape, South Africa

      Wow you've given me a great deal of thought. I have confused what you call a tagline with having a subheading! I'm thinking of a tag line for : The Self Employed Housewife: Was she being naïve and in denial?

    • Eiddwen profile image

      Eiddwen 3 years ago from Wales

      So sorry to be so behind reading your hubs Billy but also so nice to be ack., I learnt a great deal about the tag and Log line and again thank you so very much for another valuable lesson.

      Take care and lots of love to you and family from wales.

      Eddy.

    • bravewarrior profile image

      Shauna L Bowling 3 years ago from Central Florida

      I didn't know about log lines. I wonder why they are called that? As I was reading this, I was trying to create both the tag and log lines for The Gifts of Faith. Perhaps it'll be easier to do once I've finished the novel. BTW, I like the practice log line you came up with for Resurrecting Tobias. As for tags, I voted for "is it possible to survive being ourselves?". To me, that speaks volumes.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Hey Jo, at the time of that note it was 8:30 here. :)

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Faith, we all have one of those days. i'm just grateful you showed up...nine out of ten ain't bad my dear friend. :)

      blessings always

      bill

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thank you so much DDE!

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Ron, you had me laughing on the log line bit. I would read your story based on that log line.

      Thanks for helping with your vote and explanation.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thank you Vellur. I always appreciate your visit and input.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Maria my dear, I always respect your opinion. Thanks for voting and explaining your vote. Take care my friend.

      love,

      bill

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Nadine, thank you for the visit. I like that you are already thinking of your book. This is important so spend some time on it and get it just right.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Eddy, apologies are not needed. It's just nice to have you back. Be well my friend.

      love,

      billy

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Sha, thanks for your vote. Yes, get busy on one for the Gifts of Faith. Very important stuff for getting published and enticing people to read it.

    • MizBejabbers profile image

      MizBejabbers 3 years ago

      I really like your emphasis on taglines and loglines. Like many others, I knew what they were but just not by that terminology. We didn’t call them that in our feature writing classes. I like your line “Forgiveness is an inside job”, but I think “Do we ever stop paying for our past mistakes?” is a better line for mass marketing. The former is catchy and very Madison Avenue, but I think that may be a problem. I think it would depend on the market you are trying to reach. “Forgiveness is an inside job” would be a great tagline for a self-help audience, but the latter is better understood by John Q. and Jane Public and is something most people relate to. Just my opinion, for what it’s worth.

      Thanks for some helpful advice on this very important subject. Voted up++

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      MizB, it is worth quite a bit considering your background. Thank you for your input. I greatly appreciate it.

    • tobusiness profile image

      Jo Alexis-Hagues 3 years ago from Bedfordshire, U.K

      Bill, my iPad gets a bit lazy away from home, I wasn't able to vote last night so I'm back again. Forgiveness is must definitely an inside job, past mistakes......in my opinion, is lessons learned, good but not quite as catchy.

      Take care and my best to you.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thanks for the return and vote, Jo. I greatly appreciate it.

      Blessings to you and yours my friend

      bill

    • Genna East profile image

      Genna East 3 years ago from Massachusetts, USA

      Hi Bill…

      I like all three of your taglines, but my favorite is “Forgiveness is an inside job.” I burst out laughing with the, “Toss away the slop until you get it right.” Lol! Sometimes, I think writing 50-60K words is easier than coming up with the tagline since so much is riding on a handful of words. But you’re right, “Just do it!” This is a great hub. :-)

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Genna, thank you and honestly, I agree with you. I have more trouble with the tagline than I do writing an entire book. I'm not sure what that says about me. LOL

    • FlourishAnyway profile image

      FlourishAnyway 3 years ago from USA

      Great examples. Forrest Gump is one of my favorite books but I've never thought to sum the work up as you did. Life is like a box of chocolates.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Flourish, thank you so very much and boy oh boy, do I love the chocolates of life. :)

    • vkwok profile image

      Victor W. Kwok 3 years ago from Hawaii

      Thanks for the helpful marketing tip, Bill!

    • travel_man1971 profile image

      Ireno Alcala 3 years ago from Bicol, Philippines

      I like and voted for:

      "Forgiveness is an inside job"

      It has the best 'memory recall' among the three options.

      Thank you,Sir Bill for this very important tip.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Thanks, vkwok! Keep it in mind. This is an important one.

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      I appreciate your input on the poll, travel_man. Thank you!

    • JenniferLBlack profile image

      Jennifer L. Black 3 years ago from Normal, Il

      Ok Bill... Here is my log line and tag line.. What do you think?

      Tag Line: You can’t out run your past…

      Log line: Two abused teens meet on street, fall in love, and get separated by tragedy only to meet again later in life and realize some things never change…

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      Jennifer, I love them both. You don't need my help at all. Well done!

    • JenniferLBlack profile image

      Jennifer L. Black 3 years ago from Normal, Il

      Thank you!

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      You are very welcome, Jennifer!

    • aviannovice profile image

      Deb Hirt 3 years ago from Stillwater, OK

      Thanks again, Billy!

    • billybuc profile image
      Author

      Bill Holland 3 years ago from Olympia, WA

      My pleasure, Deb, and thank you.

    • B. Leekley profile image

      Brian Leekley 2 years ago from Kalamazoo, Michigan, USA

      One idea for a tagline for RESURRECTING TOBIAS is: "It's never too late to grow up."

      Or, "When you're up shit creek without a paddle, you need true friends."

      Or, "When the false pride of ego is your downfall, [the rest is on the edge of my consciousness but eludes me]."

      Another idea about writing a logline is to write it first, before writing the first page of a screenplay or novel and even before writing an outline or synopsis. It tells you if you have a story to tell and what its bare-bones structure is. You can revise and refine it as the novel progresses and, when finished, for pitching it purposes.

    • billybuc profile image
      Author

      Bill Holland 2 years ago from Olympia, WA

      Great points, Brian, and thanks for the logline suggestions. I love the one about shit creek....I just might use that.

    • JayeWisdom profile image

      Jaye Denman 2 years ago from Deep South, USA

      Hi, Bill - I came back to re-read this hub because a client asked me to help her produce just the 'right' tagline for her first novella in a series of three with the same characters. She also wants a catchphrase that encompasses the entire series. Reading what you wrote about taglines and log lines stoked my creative fire for these tasks. Thanks for the inspiration!

      Up++

      Jaye

    • billybuc profile image
      Author

      Bill Holland 2 years ago from Olympia, WA

      I'm glad to hear that, Jaye. It is not as easy as it may sound to some. You and I know differently. Good luck my friend.

      bill

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