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How to Write for an Online Audience

Updated on December 23, 2015

Online readers are very busy, and don’t have the time or the patience to slog through dense writing. Here are some tips to help you write interesting and informative articles that will make your readers come back for more.

  • Be direct and get to the point right at the start.
  • Talk about the problem, issue, concept at the beginning and then discuss or explain specific examples to support the issue can be discussed later on.
  • Your writing should be clear, concise and communicate effectively.
  • Writing should be unclouded with excess jargon and complicated terms (in simple words, don’t use too many words to say something!).
  • Your writing shouldn’t distract the reader.
  • Stick to Plain English and avoid complicated sentences.
  • Avoid sentences that don’t tell the reader what you actually mean.
  • Avoid complex sentences that make you forget its subject by the time your hit a verb.
  • Use simple words. Studies show that the more frequently a reader stops to reread or figure out what the author means, the more likely the reader is to lose interest and stop making an effort to understand.
  • Keep the target audience in mind while writing the article.
  • Give lots of illustrations and examples to help your reader understand the concept easily.
  • Avoid wordy constructions such as cliches (bit off more than I could chew), qualifiers (very, often, hopefully, practically, basically, really, mostly), redundant pairs (premium high quality) and prepositional phrases where not required.
  • Make sure your writing is free of sexist language and bias based on such factors as race, ethnicity, sexual orientation, religion, age, and disability.
  • Preferably use active voice while writing.


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