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How to be Successful with Blogging
What are Blogs?
If you do not know what blogs are then you must have been living under a rock for the past two decades. Blogs are a popular way of sharing your thoughts, feelings, knowledge and opinions on every topic imaginable. You can open a blog literally in mere 5 minutes by visiting and joining one of the online platforms that advertises and invites bloggers to join them and start writing.
Some people opt to start off with a universal blog. By that I mean a blog where the blogger shares literally everything and anything they want with the online community. One day they maybe write about a tough exam or a strenous situation at work, while on another day they write about taking a family trip to the seaside.
Nevertheless most people opt to be writing about something specific, something they like and enjoy telling the world about. If you browse a bit through some of the most popular blogging platforms, you'll quickly notice that the most popular blogs are those on food, music and those where bloggers give advice about different everyday situations and how to deal with them.
But writing a blog is not enough. If you want to be successful, you need to also be able to attract viewers and persuade them to visit your blog as returnees or even subscribe to it,so they return whenever you post something new and update your page.
Do You Have a Blog?
Personal Life Blogs
As mentioned, a lot of people decide on writing about their lives. I feel that such blogs are not just a way of people sharing what's new with them online, but rather more of a self-cleansing ritual, since by writing down your thoughts and feelings and even stressful situations and issues one finds a better perspective of dealing with life and whatever it throws at us. Some even see blogging as a manner of relieving themselves of the stress that pesters them ona daily basis.
The problem with this type of blogs is that they are just too many of them online and it is hard for any blogger to find and attract readers within this vast pool of blogs on offer. On the other hand, if you opt to write a blog about your life, chances are a lot of people will be able to relate to it - of course if you decide to write about personal issues, issues of the heart etc. and the quality of your writing is high. Because who wants to read a blog that is full of grammatical errors or one that continues repeating the same thought over and over again.
How to Start a Blog ...
Blogs Dealing with Specific Content
When I started blogging, I began immediately with a blog dealing with a specific content - namely in my first blog I concentrated on writing about motorcycles and all the magnificent location I've been with my bike. Whereas in my second blog, I focused mainly on my other passion - leather fashion. Both blogs attracted quite a following and a lot of subscribers, although I stopped posting on my platform, due to the lack of free time.
When you decide to start blogging about a particular topic, I would advise you first do thorough research about the existing blogs online regarding the topic you want to write about and compare them among each other to see what makes one blog stand out from the rest. Then assess the situation and try to figure out whether you are able to bring something new to table - if you are able to share another view on a particular topic or offer great advice with a completely different spin. Then try to write and organise your blog in the best possible manner, in comparison to the most successful blog you want during your research, but be sure to organise it and write it a bit differently from the original blog posting. Small features can make a blog stand out!
I have Written and Designed my Blog - Now What?
After you are happy with your writing and the design of your blog and you have already published a few blog postings, then you should really start thinking about turning your blog into a profitable business. Here is where the situation gets tricky.
We all know that simply writing a blog is not enough to make it successful online. Maybe even more important than writing is the advertising and marketing of your website. You need to know who your potential readers are and then make a campaign of how you will persuade them to visit your blog and not only that - you need return customers. Meaning, you need people to subscribe to your blog and come back to read it on a regular basis. Of course, if you want people to return to your blog, you need to update it regularly, because who will return to a website that does not offer anything new on a regular basis.
When you are happy with the way your blog reads and looks like, then you need to start a Google Adsense campaign to put ads onto your blog or connect with websites you want to promote on your blog, asking them to become an affiliate of them. Only in this manner you'll see any money from your blog. Be sure that, like every beginning in life, this one will also be hard, but you need to be persistent and stubborn and continue writing and posting!
I don't see any Money - What am I doing wrong?
As I said, every beginning is hard. If you don't see any money coming in from your blog after 2 or 3 months, even though you have attracted visitors and updated your blog with regular postings, then it is high time that you assess your work and evaluate the entire situation. If you are blogging to also make additional money each month, then what good does a blog that does not bring in any money bring to you.
Assess the situation and try to determine where you have gone wrong. Check the following:
- the topic you covered in your blog,
- check your blog for grammatical mistakes and try to divide longer paragraphs into shorter ones,
- assess your marketing strategy - the position of the ads within the layout of your blog,
- try sharing your blog on the social media networks,
- share your blog with other websites that share similar interest to that of your blog topic.
How to Make Money by Blogging ...
Have a Friend Look at Your Blog
You might think this is funny, but the author of a blog, book or any other text for that matter tends not to see their own mistakes in writing. Thus, it is important to have other people look at your writing and detect any potential mistakes and warn you about them. You know the expression - two pairs of eyes see way better than just one ...
Do not ask your friend only about the potential grammatical mistakes they found but rather ask them for their opinion on how you could and should improve your blog. Then start revamping your blog following the instructions of your friends and try to restart your online earning and blogging campaign.