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If Content Only Had A Brain: Looking Twice At Constant-Content

Updated on October 3, 2011

Constant-Content Offers A Different Kind Of Revenue Stream

I've decided to give Constant-Content a second look. After I wrote my HubPages article: Associated Content Versus Constant Content, Battle Of The Lowballers I was contacted by Constant-Content's General Manager David Kool who requested a chance to defend his site, which he did wholeheartedly. We engaged in correspondence in the usual virtual way. I am here to deliver to you what I learned first hand from the keyboard of one of Constant-Content's higher ups.

The reduction I brewed from my former article came down to trust regarding both sites. I'm not here to admonish Associated Content, regarding their site I haven't researched them nor had as much direct contact. I am here now though, to advocate Constant-Content as a second source of revenue for writers... but only if you are ready! I don't think Constant-Content is for all blog level writers. I don't mean this as a jab, more as a plain spoken characterization.The nuts and bolts of Constant-Content is that they are trying to sell content to other sites. In order to do that proficiently, the work you submit to Constant-Content needs to be of a certain quality (AP or Chicago Style) in order to sell. This fact alone will turn off any writer who enjoys writing in the first person or who is not into writing to earn a living. Also, anyone who fears rejection because they don't believe their writing is where it should be yet will want to avoid Constant Content until they believe their writing is up to snuff. Again, I highly recommend the warm reception and solid support here at HubPages for writers who enjoy banter about writing or life in general.

At Constant-Content, you have to submit your articles for editorial review. You have three chances for your articles to be accepted otherwise they boot you from the site. This may sound harsh but is in fact a way to deflect plagiarism and low quality work and we can all see the reasoning behind that. This is one more reason I like Constant-Content. They have a computer system (iThenticate) that checks to see if your work is too closely derived from some other source. For those writers who essentially copy others' work and call it their own, this is a major turn off! For those of us whose work has been stolen and used elsewhere (that's me) this is a major plus.

If you don't already get it from what I mentioned above, Constant-Content takes your articles and all of their authors articles and markets them as content to be sold to other websites. The beauty of this system is that a revenue stream can be attained not through advertising as in HubPages or Associated Content, but through repeated sales of the same article, and through development of your reputation as a writer, creating requests for your work. As an author at Constant Content you have the choice to sell varying degrees of the rights to your work at the price you set. If you decide to sell limited rights to an article, it can be sold repeatedly. Or for a higher price you can sell exclusive rights and then Constant-Content takes that article off of the market, it is now the sole property of the website that purchased it. Or for an even higher price, you can sell all the rights to the article to a website, where they consider you a ghostwriter which means they can even take your name off the article and say they wrote it! WTF? It's true. Welcome to the glamorous world of writing. Many authors at one time or another have made money as ghost writers, it takes someone who has eaten their fare share of humble pie to work this way, but it is a way to make money. As a writer, you have to decide which is best. It may seem harsh to be a ghost writer, but take it from someone whose own words have been stolen. At least as a ghost writer you get paid!

But lets get back to the bottom line for a moment. If you are looking for another facet to add to your writing repertoire, Constant-Content may be it. I asked David Kool, the proverbial "man behind the curtain" and the General Manager of Constant-Content if it was really possible for a writer to make $10,000-20,000 a year as a writer for his site, here is his answer:

"It is possible to make that amount of money, though it takes real dedication and we have only had a few authors make that kind of money over our five years in operation. We do have lots of writers that make more in the $5k range. And we have a few top writers that make $40k - $60k a year. The way to make that kind of money, is to start by submitting topically popular articles in droves, then respond to every request that pops up on the site, always deliver on time, and sure enough you will slowly build a group of loyal, and consistent buyers, who only work with you. Let go of your ego and do the work."

So there you have it, direct from the administration! Mr. Kool's clarity about the dollar amount appears refreshingly honest to me. He goes on to say that some of their writers develop a trust with publishers who request the authors work consistently. So although you are not gaining Adsense revenue through Constant-Content, you may gain a career writing content for other publishers. For those of us trying to increase their Internet presence or who aim to publish their own books or blogs in the future, Constant-Content and the publishers who purchase from them, may provide the route you are looking for.

Constant Content May Challenge Your Writing Skills

Image credit: / CC BY 2.0
Image credit: / CC BY 2.0

When I asked David Kool, General Manager of Constant-Content.Com why someone would choose Constant-Content over writing their own blog, he had this to say:

"I don't think that authors need to choose one thing over the other. Blogs are fine, though they are difficult to develop into true revenue streams. Constant-Content is a great place to hone your writing skills, to develop long term relationships with some of the most sophisticated and savvy buyers in the online business world. We spend significant sums on advertising and promoting your work and your business. We have a forum filled with some of the best writers in the business who are willing to review your work, give suggestions on how to be more profitable and an infrastructure in place to help you be successful. The harder you work, the harder we work for you.

One of the best things about being part of the community like Constant-Content is that we are in a position to keep our writers up to date with the most recent SEO techniques, buyer purchasing patterns and data to drown yourself in. And despite some of the rage generated by having an article rejected, we always take the time to give more or less detailed critiques to help improve your writing for the online world."

There you have it. What sorts of articles do publishers buy? Maybe you will be requested to write for email autoresponders, or a request for how to clean a diamond ring, you might be asked to review book publishing software or to write about trends in formal dress, the sky's the limit. Is Constant-Content a solid business? They have been transparent about financing so far.  I will be drawing up some work for them under a new pen name.  Check back here in a bit, I'll let you know how it goes!


February 28, 2010

Well after a little disappointment from rejection due to my own syntax and grammar errors I put off Constant Content for awhile! But lo and behold I woke up this morning to find that one of my stories, written a few weeks ago, was purchased! I made over $50 !!! Not bad! Looks like I'll be taking my own advice and taking a second look at Constant Content!


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    • Alex Bramwell profile image

      Alex Bramwell 6 years ago from Las Palmas, Gran Canaria, Spain

      You can almost regard contributing to Constant Content as a copy-writing and punctuation course. If your work passes muster with their inspectors, even the fussiest private client will also be satisfied with what you write.

    • Ben Zoltak profile image

      Ben Zoltak 6 years ago from Lake Mills, Jefferson County, Wisconsin USA

      Thanks Blake. I could see how for you and others, who have a better mastery of marketing your wares, would find use in buying content in this way. That's of course why I started writing for Constant-Content. I think your strategy is working for some people, especially those that own their own sites.

      Maybe you can answer me this question: does the host of your site take any revenue from your ads? I assume they do if you use a free host, but if you pay a monthly fee, I wouldn't imagine they do, that would be like paying to lose money.

      Constant Content still seems like a good deal to me, I just haven't been able to make the mark as of late.


    • Blake Flannery profile image

      Blake Flannery 6 years ago from United States

      Thanks for this inside information about another writing option. I will likely stick with HP because of the social aspect. I like to own my own stuff. I am o.k. with the delayed gratification of HP as long as I can see the long term benefits are worth it.

      If I did go with CC, it would be to learn more. I might look into hiring articles from CC though, since I could own the article. You could possibly make a huge profit without even writing. Reinvest any earnings on more articles until you own thousands. It might take a while to start, but would eventually take off like crazy. That would be awesome!

    • Ben Zoltak profile image

      Ben Zoltak 7 years ago from Lake Mills, Jefferson County, Wisconsin USA

      This depends Peggy. I thought HubPages didn't have rules against duplicate content, so long as you weren't stealing anyone else's content. Which I just found out yesterday, some dirt ball stole one of my articles and put it on his blogger site as his own. On Constant Content you are allowed to choose, or the buyer of the article can choose, if they want exclusive rights. I have submitted (I think) four articles, one of which was accepted and paid pretty well, a hundred bucks. Though most articles sell for much less, like 20-50 bucks.

      They send me requests all the time, I guess I was turned off by being turned down but I should really try again. Don't be discouraged, plus, if they don't like your content, you can always tweak it some then publish it here. Sometimes another writer just beats you to the punch and the buyer no longer needs the content.

      Hope that helps!


    • Peggy W profile image

      Peggy Woods 7 years ago from Houston, Texas

      Is it true that one could have an article on Hubpages AND CC at the same time? I thought that would be against Hubpages rules about duplicate content.

      Please DO keep us posted on your success. Will bookmark this so that I can come back and check. Thanks!

    • Ben Zoltak profile image

      Ben Zoltak 7 years ago from Lake Mills, Jefferson County, Wisconsin USA

      Thanks fiksy02! Still doing some writing, but up North here, when it's warm, I paint more than I write! Thanks for stopping in!

    • fiksy02 profile image

      Fikayo Balogun 7 years ago from London

      this is quite informative. nice one. keep on the good job

    • Ben Zoltak profile image

      Ben Zoltak 7 years ago from Lake Mills, Jefferson County, Wisconsin USA

      Made my first update today! Constant Content success! Money talks, hallelujah!

    • Ben Zoltak profile image

      Ben Zoltak 7 years ago from Lake Mills, Jefferson County, Wisconsin USA

      Thanks Chief. Always good to know you're keeping an eye on my words! I can't explain those ads either, I think a lot of them are based on the keywords, coupled with the content, but sometimes, anything will come up, as you know!

    • whcobb profile image

      William Cobb 7 years ago from Clarksville, TN

      Another good hub from Mr. Zoltak... Man... I really enjoy reading your articles... I am still baffled at how Google places its ads based on content... I have done hubs about running shoes and video games yet they put ads about publishing books, etc... I just do not understand. I thought the ads were content based. Anyway... Good hub... Sorry I got off topic there. Keep it up bud. Checking out some of the ads now. Have a wonderful day!

      William Cobb

      "Greater love has no man than this; that he lay down his life for a friend." John 15:13

    • Ben Zoltak profile image

      Ben Zoltak 7 years ago from Lake Mills, Jefferson County, Wisconsin USA

      EYEAM4: Thanks for the additional information, I didn't realize that you could post similar articles to Constant Content, although, as you mentioned earlier, I believe most people writing here (myself included) would have ALOT! of editing to do before being able to submit them to CC, so far 2 out of 3 of my articles has made it through without any editing so it's been good for me. Unfortunately my experiment with CC has been put on hold as one of my other jobs has fallen through and slowed my writing down some.

      Thanks so much for the additional perspective, you have a clear writing style!

    • EYEAM4ANARCHY profile image

      Kelly W. Patterson 7 years ago from Las Vegas, NV.

      I actually found HubPages while searching to see how legitimate Associated Content was. In the process, I also found Constant Content.

      The editing can be a bit frustrating on CC, because they can a bit vague and sometimes it goes beyond crossed t's and dotted i's. The buyer's requests are also sometimes incredibly vague or just strange, but overall Constant Content is a pretty good site to sell writing.

      In terms of Associated Content versus Constant Content, if you want to make a quick buck (or five) at submission and then a couple pennies, via pageviews, off an article, AC is good for that. If you want a fighting chance at selling an article for what it's actually worth, CC is better.

      One of the bigger drawbacks to AC is that you aren't supposed to post articles there that are posted elsewhere. So you couldn't post something at AC and also on HubPages. Constant Content doesn't have that restriction, so long as you sell it with limited rights.

    • mbwalz profile image

      MaryBeth Walz 7 years ago from Maine

      That was a great hub. I'm not that kind of writer (I don't think I am, anyway) but I know some who are.

      On-line writing is a whole universe that can be confusing, profitable, dangerous, and fun.

      The accuracy of information that you have makes the difference.

    • Ben Zoltak profile image

      Ben Zoltak 7 years ago from Lake Mills, Jefferson County, Wisconsin USA

      Akirchner, thanks again for the support and your sense of humor. As for my belly dancing career, it may have to wait until my figure gets a bit curvier, then again maybe you were talking about you not me. Hehehe.

      hubpageswriter, thanks for the kudos and with a pen name such as yours calling my article "very clearly written" means that much more!

    • profile image

      hubpageswriter 7 years ago

      Sounds like a good site to try out. Doesn't sound easy, but can be done with honing and polishing writing skills. Thanks for this hub; it's very clearly written.

    • akirchner profile image

      Audrey Kirchner 7 years ago from Washington

      Yes but - that leap of faith is the first step and I salute you on doing that. I think all of us wannabees want to believe we are really good at what we do but few take the initiative to put their work (or themselves) out on the limb. I always go by the premise though that if you don't try, you'll never really know, eh? All good thoughts for MANY successes! I love my 'day job' but would love to do what I really love which is writing - or of course that back-up job of belly dancing....all good thoughts.

    • Ben Zoltak profile image

      Ben Zoltak 7 years ago from Lake Mills, Jefferson County, Wisconsin USA

      Thanks Hello Hello!

      Akirchner, I know what you mean! Looking at my blank bio page on the site, with only one posted article (not yet edited/approved) is daunting. Your warning is a sage one. Thank you.

    • akirchner profile image

      Audrey Kirchner 7 years ago from Washington

      Great advice and will wait to see the outcome as well. That old rule still applies - we rarely get anywhere without supreme effort but think you will do well!

    • Hello, hello, profile image

      Hello, hello, 7 years ago from London, UK

      Thank you for another great advice. I will look into it and also wait for your hub with the result.

    • Ben Zoltak profile image

      Ben Zoltak 7 years ago from Lake Mills, Jefferson County, Wisconsin USA

      Thanks Tammy and Petra great to have you both comment positively. I'm hoping for more from my writing, so it's off to the drawing board, er keyboard!

    • Petra Vlah profile image

      Petra Vlah 7 years ago from Los Angeles

      Thank you Ben for letting us know about this site (I never heard about them before, so I will read their agreement, just to see how it works this Constant-Content)

    • Tammy Lochmann profile image

      Tammy Lochmann 7 years ago

      Good luck with that Ben. I'll keep an eye out for updates. I know you'll do well. You are a good writer. I am definitely interested to see how it goes too.