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Keywords, Right or Wrong. Words used for marketing, should be relevant to content.
Keywords are 3 levels. Domain Name, Title words and body of text words.
Simple questions really. But very complicated answers, that require both Author and Corporate moral input.
I am slaving away at putting together some marketing concepts regarding the use of Internet domain names. In particular somehow developing IDN markets outside the country/language of origin, in order to influence commerce flowing there to. Let me rephrase: Attracting interest into a region whose language does not match our alphabet and or symbols. Translation is one thing but what needs to work is the keyword system back and forth.
I am lucky in one regard, the letters of this language are like ours (kinda) but they use a ton of different types of accents, making the characters definitely different.
The first ethical question to go down is; Do you try to capture traffic by using words that look the same and mean something totally different? And, Do you use words that reflect a phonetic mistake in typing?
Interesting, you probably make more money taking advantage but at what cost?
The first rule in ethics on the keyboard is “helping the user, find what they want”. In other words do I want to try to capture mistakes in writing toy by using keyword strategies like roy and boy and joy. Drive traffic by typos, to my site/page/name toy? It will probably work to a great extent, but the traffic is lousy and not likely consumers of toys. But many would be pleased to get to my target rather than learn how to mix a Rob Roy cocktail, if the hit that r right next to the t. This is not a focus but a consideration.
The first question of capturing a word that looks the same but means something totally different, is more common. If I do not like facebook and think they are full of bull---- I might want to get a name like fecebook and in fact run a satire off of it, which would be legit. But if I go get fecebook because I want to trade off of misspellings that is iffy behavior though probably legal.
How this applies to a writer is pretty straight forward. Do you want to us words that are not germane to your subject but will bring in traffic? Do you want to misspell? Do you want to use false homonyms? And one I heard just yesterday, do you want to write and extra paragraph just to make sure you have the maximum keywords?
I have to say my favorite hubbers, just write as good writers. But that does not mean they do not sometimes ponder the subtleties that a change of phrase may have by including some more, shall we say? “more popular” words.
Perhaps I should just add this on to this hub, I do not know.
http://ericdierker.hubpages.com/hub/Keywords-Right-of-Wrong-Ethics
Comments
- Author
Penny, I am sorry I did not respond to your gracious comments before. To tell you the truth, I think I read it and ran off to follow you and did not come back. Well I am glad to be following you and thank you for being a big influence in my Hub endeavors. No doubt you do write for the love.
- Author
I totally agree. If you can master that art of balance between the world of creativity and the stark reality of getting read, you are a Master. I look forward to reading your work as you become the master. Thanks for coming by and reading and commenting, it means a lot to me.
Pennyofheaven, I agree with you, this is a shock for me too.
I think using keywords in your text is good, an art I'm learning to master, but there needs to be a limit to it.
However, just as Eric says, if you misspell your keywords intentionally, you know what kind of traffic to expect.
Thanks for this Eric, great content, beautiful writing.
Voting up.
This is an eye opener for me. People actually do that? I learn something every day! I spend enough time trying to correct my errors! I could not imagine making deliberate ones for the sake of the almighty dollar? Probably why I make no money. Not to mention that I write for the love of it and on topics rarely sought after lol.
- Author
Thanks for dropping by. Your warning is well received. Nowadays I just close my eyes, breathe some one nostril deep breaths, do some singing and then make my decisions on what route to follow. Keywords should be taken so seriously.
Keywords aren't a game to play with on the web today, because Google is definitely penalizing folks a great deal now with their updates and all.
Nice hub here Eric, you definitely have raised some interesting concerns about usage of words.
Thumbs up and sharing bro, thanks for the visit to my hub earlier.
- Author
I think sometimes of having more stuff. But I always dream of writing. I think i'll stick with authenticates in my own space. But I will play the fool in their space.
A good and thoughtful hub raising important questions and considerations. Like you, I greatly prefer "quality" writing as opposed to tricks and mis-spellings and cutesy SEO. Excellent writing will bring me back to an author again and again; in the long run and the greater scheme of things, honestly good writing is all that matters. Thank you. ~~ Theresa
- Author
I actually was happy to see your Question on your hub being too promotional. Seems the criteria would also be applicable to loading a hub up with too many disjointed keywords. To tell you the truth I think scores on hubs rely to some degree on keywords. It would seem that letting us in on exact criteria would benefit all.
There are a lot of dilemmas we have to contend with when trying to make a buck on the internet. I hope you manage to solve all yours.
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