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Keywords, Right or Wrong. Words used for marketing, should be relevant to content.
Keywords are 3 levels. Domain Name, Title words and body of text words.
Simple questions really. But very complicated answers, that require both Author and Corporate moral input.
I am slaving away at putting together some marketing concepts regarding the use of Internet domain names. In particular somehow developing IDN markets outside the country/language of origin, in order to influence commerce flowing there to. Let me rephrase: Attracting interest into a region whose language does not match our alphabet and or symbols. Translation is one thing but what needs to work is the keyword system back and forth.
I am lucky in one regard, the letters of this language are like ours (kinda) but they use a ton of different types of accents, making the characters definitely different.
The first ethical question to go down is; Do you try to capture traffic by using words that look the same and mean something totally different? And, Do you use words that reflect a phonetic mistake in typing?
Interesting, you probably make more money taking advantage but at what cost?
The first rule in ethics on the keyboard is “helping the user, find what they want”. In other words do I want to try to capture mistakes in writing toy by using keyword strategies like roy and boy and joy. Drive traffic by typos, to my site/page/name toy? It will probably work to a great extent, but the traffic is lousy and not likely consumers of toys. But many would be pleased to get to my target rather than learn how to mix a Rob Roy cocktail, if the hit that r right next to the t. This is not a focus but a consideration.
The first question of capturing a word that looks the same but means something totally different, is more common. If I do not like facebook and think they are full of bull---- I might want to get a name like fecebook and in fact run a satire off of it, which would be legit. But if I go get fecebook because I want to trade off of misspellings that is iffy behavior though probably legal.
How this applies to a writer is pretty straight forward. Do you want to us words that are not germane to your subject but will bring in traffic? Do you want to misspell? Do you want to use false homonyms? And one I heard just yesterday, do you want to write and extra paragraph just to make sure you have the maximum keywords?
I have to say my favorite hubbers, just write as good writers. But that does not mean they do not sometimes ponder the subtleties that a change of phrase may have by including some more, shall we say? “more popular” words.
Perhaps I should just add this on to this hub, I do not know.