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Making Your Books And Articles Compelling

Updated on August 28, 2014

“There is nothing to writing. All you do is sit down at a typewriter and bleed.”

― Ernest Hemingway

I would have to agree with the great Hemingway. Writing is a mixture of hard work and sometimes, profuse bleeding.

The bleeding of thoughts, anyway.

New and experienced writers are in the business of sharing these thoughts with others. Learning how to do it is a non-stop process.

They are always searching for ways to persuade and market their ideas to others, with powerful content that inspires.

But why must writers try so hard to convince? What makes them convincing?

The question, of course, that burns at the tips of all writers tongues is "How do they convince?"


1. Why writers need persuasive content

Compelling content is an indispensable part of any writer's success. Here are a few persuasive reasons for writers to create more of it.

a. Persuasive content helps writers build their brands.

Compelling content helps writers carve their niches in the writing world.

That a writer can persuade shows his extensive knowledge of a certain subject area. It helps him to set up his identity.

b. It attracts readers.

Of course, writers need it to build their audiences. The only way to win over a pool of readers is with content that motivates them to read.

c. Good content helps to build communities for a writer.

Compelling content is a foolproof way to create connections.

The better the information you deliver, the more communities over social media you will belong to. Writers may eventually form communities over Facebook, Google Plus or Twitter themselves.

d. It boosts the writer's self-esteem.

After a writer creates powerful material, no one takes more pride in it than himself.

Developing compelling content is an effective way for a writer to shore up his own ego.


2. What makes content compelling

Mastering the art of making content powerful is never easy, even for renowned writers such as Dan Brown or J.K. Rowling.

Rowling herself tried to avoid the pressure of doing so by penning crime fiction under the pseudonym, Robert Gailbraithe.

Still, such writers know what it is that draws readers to their articles or novels.

What makes creating compelling content difficult?

See results

a. Compelling content is relevant to a specific audience.

They know that material that glues readers to their seats is audience-specific. Rowling knew that Harry Potter was for

lovers of fantasy. She also created a set for lovers of crime fiction.

Jane Austen targeted her writings at Victorian society and connected it with its realities.

b. Strong content reflects your opinions.

Good content reflects the writer's thoughts and opinions. It should clearly show his feelings on certain subjects.

Writing, after all, is a path to the mind.

c. It is concise.

Compelling content, most of all, is concise. A content master does not mince his words.

He is artful in the way he makes his point, but makes it sharply and clearly.

d. Persuasive content engages.

Persuasive content makes readers come back for more. It is magnetic and gives them a driving urge to read on.

If it does not capture attention, it is probably not persuasive enough.


7 Tips for Creating Compelling Content

3. Creating Compelling Content for articles and Novels

So saying, is there a magic formula for making writing persuasive?

The blunt truth is that there is not. Each writer connects with his readers in his unique way. To describe the art of creating dynamic material as a formula is somewhat of a travesty.

Nonetheless, good writers would use a few common techniques to make their articles gripping.

a. They think about their readers.

They would consider their readers needs. Good content creators would structure their content in a way that makes reading easier.

Their sentences, too, and short and easy to connect with immediately.

b. Make the effort to engage.

The first sentence of an article or the first paragraph of a novel is all a writer has to draw a reader to the text.

They use a powerful quote or tell a story to create an outstanding introduction. It serves as the hook that will bait readers.

c. Add visuals.

They add powerful visuals, when necessary, that captivate.

A writer's trusty sidekick is his camera.

d. Make it purposeful.

They also know that good content has a purpose. It makes readers want to take action.

A good recipe will want to make another person cook, and a good story will make a person read.

e. Make it flow.

Good content creators know that effective material flows in a logical sequence, with linking words that connect words when necessary.

Pieces of information patched together sloppily just make no sense.

f. Write consistently.

Mastering content creation takes time. Good creators do so consistently, on a regular basis.

g. Have your own style.

They also base their writings on a unique premise. They have their special style and voice.

Readers know that if an article or novel has a certain ring to it, no one else could have written it.

h. Read a lot.

They read a lot too. Novelists read other novels, Article writers read other articles to find out what it is that works.

i. Plan.

To round off, they plan their work. They use mind maps or lists to draft their ideas.

Having a tight plan structures material and makes it fuller.

4. Conclusion

All that said, to all, have tons of fun creating wonderful, readable content.

One can never list good ideas fully, so do share your ideas for creating good contentin the comments.


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    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      The midmap is indeed a wonderful tool, Linda!

    • LindaSmith1 profile image


      6 years ago from USA

      Great tips for writers. I use the mind map myself. I have my idea, and my content almost written in my head, then I simply edit it once it is actually written.

      Your third photo is not showing, maybe a glitch.

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Always helps to be yourself, Manatita!

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Reading is really the way, BillRRR.

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Thanks, Devika.

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      And writing what you believe is the way to make it compelling, Bill.

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Yes indeed, Lambservant.

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Thanks, Sandra!

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Thank you kindly, Jodah!

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Thanks, Deal for a Living.

    • midget38 profile imageAUTHOR

      Michelle Liew 

      6 years ago from Singapore

      Thanks, Bill!

    • manatita44 profile image


      6 years ago from london

      All very interesting and excellent ideas, Michelle.

      There is definitely a lot in structure. My strength lies in the fact that I started as a child and had considerable interest in reading. However, being of an inherent spiritual nature, I have always taken the creative approach in writing, and have so far, resisted all courses. Definitely not for everyone.

      Wonderful Hub for writers and with many useful tips. Higher blessings.

    • Billrrrr profile image

      Bill Russo 

      6 years ago from Cape Cod

      Nice job. I think that the first order of business for all writers should be; BE A READER. First, last, and always; be a reader. I like to have five or six books going at once so that I can dive into one or another depending on my mood. My mix will typically include 1. a Stuart Woods or a Lee child. 2. A classic by Clemens or Poe (I am right now working on Poe's only complete novel, the narrative of Arthur Gordon Pym) 3. A contemporary piece such as Invisible Eden based on a Cape Cod Murder. 4. A biography or autobiography. I am delving into the work of Clarence Day who wrote Life With Father. Turns out he came from a fascinating family and the one book has steered me to a study of the whole family. Well I have rambled on for far too long. I arose at six a.m. this morning (Sat 08-29-2014) and it is now 9:30. I have been reading hubs for about 210's time for blueberry pancakes, pulpy OJ, and coffee. Keep writing and I will check back soon.

    • DDE profile image

      Devika Primić 

      6 years ago from Dubrovnik, Croatia

      A well-advised hub on such helpful tips.

    • DrBillSmithWriter profile image

      William Leverne Smith 

      6 years ago from Hollister, MO

      I am very slowly finding my audience by writing what I truly believe, even thought the audience is very small. Thanks for these encouraging words, and related ideas for improvements that each of us can adopt. ;-)

    • lambservant profile image

      Lori Colbo 

      6 years ago from United States

      Excellent. This was so helpful. We all want our content to be compelling.

    • Sandra Eastman profile image

      Sandra Joy Eastman 

      6 years ago from Robbinsdale MN

      It's always good to have a refresher course. It keeps us on our toes. Thanks

    • Jodah profile image

      John Hansen 

      6 years ago from Queensland Australia

      Very well written article and full of good advice for all hubbers (after all we are all writers). +Thank you for sharing your wise advice Michelle....compelling! Voted up.

    • DealForALiving profile image

      Nick Deal 

      6 years ago from Earth

      I agree with billybuc. It's always a good reminder for us as writers to create good, compelling, original content. Thanks!

    • billybuc profile image

      Bill Holland 

      6 years ago from Olympia, WA

      Great suggestions and I hope quite a few writers read this. This should be our quest...compelling writing.


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