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Opening a Publishing Company Part 2
Things You Must Do
Secure your ISBN numbers. Without these you cannot be in a retail market. They are what creates your bar code. I bought 10, which is two per book. You get a 13 number one and a 10 number one for each book. You need these to get your copyright.
Apply for the copyright. It takes four to six weeks for you to get this. Be sure you have yours soon enough. If you are like me, you will file for the author and they retain the copyright.
Get your approval for your printing company. I am using Lightning Source. I started the application process in Feb. I don't however have a printer, therefore, I had to get all the forms printed. It was March before this was completed.
Read everything. I missed some attachments in an e-mail. They did not get faxed in until April. Ugh. That has delayed the printing of my book. I have no one to blame but myself.
Know that it will take about five days to get you the proof copy. So your release date should be at least two weeks from your submission date. Try to time your ebooks to come out at the same time. Meaning your ebooks don't have to be uploaded before you go to print. It is easier to announce the date when they are all being released at the same time.
You need to know that it takes KDP about 12 hours to get your ebook live for Kindle. It takes NOOK up to 72 hours to go live. Do the NOOk well in advance of the Kindle.
They may not release exactly the same day but they will be close enough that you can give one date for release.
Reviews are essential to book marketing. Have your reviews lined up four months in advance of your expected publication date. You can find a list of newspapers, and reviewers on-line. Start with your local paper and branch out in your state.
Midwest Review, Kirkus Review, and the coveted New York Times Review have a four month wait time. You have to be into them early. They will take your ARC...Advance Review Copy. Which means they know you are still doing some editing.
Gather some people who love books and get them to read and review your book. Promise them a signed copy when it comes out. Take their suggestions if they will improve your book These are not editors, they get no pay. Use something from their written review on the back of the book or the inside cover. People love to see their name in print.
Get your reviewers to put their reviews on Amazon.com, BarnesandNoble.com. goodreads, Facebook and anyplace else they might be read. Get permission to use their reviews and then do so.
Yes, you need to write a press release. On-line you can google 50 places to send a press release. Use those places which are free. Don't forget the local press.
If you can, schedule a blog tour. Get press releases out for that, too. The more press you get, the more exposure for your book. You want exposure for your work.
The more people who know about you, the more people who buy your books. More books = more sales = more money.
Get to know the local people. Get to know the state people in the media. You want your fifteen minutes of fame. This is where you present your audience with a reason to want to read your material.
If you have a venue, hold a book launch. I am lucky enough to be friends with a local librarian. She has supported my work since my first novel, Secrets debuted. I have cultivated other librarians and done book signings for them.
Local book clubs are great places to sell your book. Especially if they have been following you. Make sure you take pictures or have someone take pictures. They get used in promotion.
Once you have your book released and sales are coming in, You can focus on the next one. Best of luck.