ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Simple Online Book Marketing Tips

Updated on September 28, 2009

Spreading the Word:


Many writers want to know the best way to spread the word about their latest or upcoming release. Below I have some tips I have tried or will try. I will let you know how successful or unsuccessful they were for me. Nevertheless, every writer is different and his or her results will be different.

Spreading the word about a new or upcoming book release is as successful as stating that a new movie has been released. If you fail to entice potential readers into wanting to read your book (or watching that new movie) your efforts are useless. You must entice readers into wanting to read your book.

Entice readers into wanting to read your book by doing the following:

1. Write a good book - This is what I like to call a “Well, duh.” This information is obvious but is worth stating as a reminder. It only requires one reader to recommend a good book to others before the recommendations start flowing. Word of mouth is the most powerful form of marketing to date. We as consumers know that advertisers lie in their ads, there is always a fine print, but when your best friend tells you that Twilight is a good book, you tend to believe her. Unfortunately, if the book turns out to be horrid, pointless and a waste of time, you will be disappointed in your friend because you trusted her. (I’m not naming any names.)

2. Author website - Every author should have an author website. You need a place on the web to call home and to display your craft. If you lack website developing skills, a free website with the tools you need to design your website will work fine. More authors are turning to Wordpress and Blogger for their rent-free home on the web.

3. Book Cover - Unfortunately, for some, (fortunately, for others) most readers do judge books by their covers. Because of this, you want to place your book cover in as many places on the Internet as you can for maximum exposure. If it is a great cover sometimes it can sale itself. If it is a not-so-great cover, you will need to push it by providing a great blurb and excerpt.

4. Blurb - Along with the book cover, add a blurb. The blurb is a short description of the book, otherwise known as the back cover copy. Most likely in publishing, mainly self-publishing and e-publishing, the author is responsible for writing the book blurb. Write the blurb in present tense and answer the vital questions in 250 words or less. Who are the main characters? What is the setting and plot? What is the main conflict? (Details on Blurb writing)

5. Excerpt - Along with the blurb, an excerpt is also one of the most important marketing elements for your book. Every bookstore customer walks the aisles plucking book after book from the shelves. The first thing they do is look at the cover, they flip the book over and look at the back cover blurb, and then they open the book up to a random page and read. If they like the author’s writing style, voice and the content, they are instantly sold. An excerpt is a reader’s way of testing out your book online before buying.

Banner Examples



Once you have set up your author website with the addition of your book cover, blurb and excerpt, you must find ways to bring readers to your site and further encourage them to buy.


Website Links - Another “Well, duh.” Post the URL of your website in as many places as you can on the web. Do link exchanges with other similar authors, post it on your networking sites, and use it as your signature in forums and in your emails. This is obviously the quickest and easiest way to connect readers to your site.

Banners - Create banners for your author website and post them on your other sites as well. Make them bright and colorful and/or make sure they share the theme of your website. Add a picture or symbol to your banner. Add your tagline and/or logo. Add your name and/or website URL, and then allow it to click through to your website. Banners are like billboard advertising on the web but the advantage is you can make them in many shapes and sizes and add them everywhere. Just like the huge billboards on the side of the busy streets attract attention, put your banner where the most traffic is on your site to attract attention.

Book website - Create a website just for your book and its characters. Here is where you can discuss new developments with the book, especially if it is a serial. Alternatively, post character bios, pictures, or short stories. You can go a step further, like me, and continue the story online for free. It is a great way to build a readership, increase traffic and sale your book.

Book Trailer - Use Microsoft’s Windows Movie Maker to get started. Download free public images and put together a book trailer. It acts like a movie trailer for your book! This way of advertising is growing in popularity and it is quite effective. If you want better movie quality and better effects and options, purchase moviemaker software. It is fun and a bit of work, but it helps spread the word. After, post it on You Tube, My Space and other networking sites.

Interviews - Conduct and participate in interviews with fellow writers and authors. That way you get exposure on their website when they post the interview and visa versa. It is a win-win opportunity. Talk about your books, your characters, your writing process, etc., but always remember to sale your book.

Blogs and Guest Blogging - Start up a blog where you can discuss your book, characters, writing process, and where you can post your interviews and book reviews. The two most popular free blogs are and The trick here is too provide more useful content for your guests than self-promoting content because, let’s face it, we all want to skip the commercials. Have a guest blogger come and share useful information on your blog. This will bring their guests to your blog. Also, it will add to your useful content, in turn, bringing in more traffic.

Book reviews - Sometimes a review of your book from readers is the deciding factor in book buying. Submit your book for review, ask readers to post their reviews on, post any reviews on your website or blog. Remember word of mouth is the most successful form of marketing to date.


Example Book Trailer

Social Network Marketing:


Social networking is another way to gather friends who have similar interests. Make friends with your readers for they are the ones who are buying your books. Make friends with your fellow authors because they are the ones who endorse you and your books. Make friends and connect with anyone who wants to connect with you because the more people who finds you interesting, the more likely they would spread the word and remember your name when looking for their next read.

Social Networking Sites - Set up a profile on,, and other large networking sites and build your presence. This may take time but this is part of marketing. Gather friends and followers, participate in their activities and blogs, and leave comments and feedback but be sincere. People know when you are just commenting to show your face or add your signature. It is false and they will see right through it.

Writers Groups - Join writer’s groups such as and These sites allow you to display your writing and gather feedback. These are great places to make friends, fans and followers of your work.

Other Marketing Mediums:

Wikipedia - Although this a great place to define who you are as an author and your books. It is difficult to add yourself as an author. First, you are not allowed to add yourself, you must have someone do it for you. Second, you must be a noteworthy author; bestseller, award winner, traditional published by a reputable publisher, etc. Third, if your credentials are not established online through references and Google hits and placement, (Yes, they actually use your Google rating as a determining factor of your significance) the community of volunteers will delete your information from Wikipedia until you become someone worth mentioning. That is one harsh blow to your ego.

Nanowrimo - I signed up for National Novel Writing Month just this year because I recently found out about this site. I will participate this November and am determined to write a 50k novel in 30 days. I am guessing this can be a good marketing ploy because you can gather Nano buddies and post your progress and final achievement online.

Make your online friends interested in the book you wrote in 30 days by announcing the challenge weeks or months ahead of time and updating your progress online. Many should be interested to see if you win or fail and the process itself. If you win, those interested may show interest in reading the book to see how well you did. Keep excitement in the book going until you finish editing the book. If you must, post a blurb, excerpt or the first couple of chapters online until you find a publisher.


Marketing your book online is essential for your book’s success. Many people are going online to purchase books and e-publishing is becoming more reputable and popular each day. You must consider online marketing when promoting yourself and your books. I hope this helps.

Leslie Lee Sanders




    0 of 8192 characters used
    Post Comment
    • Leslie L. Sanders profile imageAUTHOR

      Leslie Lee Sanders 

      11 years ago from Queen Creek, Arizona

      Very welcomed. Thank you for reading and leaving a comment. I appreciate feedback.

    • DeBorrah K. Ogans profile image

      Elder DeBorrah K Ogans 

      11 years ago

      Leslie L. Sanders,

      You have some very good suggestions.

      Thank You for sharing


    • Leslie L. Sanders profile imageAUTHOR

      Leslie Lee Sanders 

      11 years ago from Queen Creek, Arizona

      Thank you. Marketing is one of those things us as writers want to learn more about.

    • profile image


      11 years ago

      Yet another Gold mine for those seeking to be published, great stuff Leslie.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)