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The Bon Marche

Updated on December 14, 2011

I spilt orangeade on my pretty dress. It's my earliest memory. I was three and we, my family and I, were at the World's Fair in Seattle. It was 1962. This is my memory in it's entirety. I have other memories from when I was three. My brother having his tonsils out, my parents rushing to my grandparents house where we were staying and taking him to the hospital. But the dress, that's the first. My mother had a fondness for pretty dresses for me. I understand, because I have a daughter, and I loved pretty dresses for her too. I still do. We were shopping not too long ago and I picked something out for her and told her she would look pretty in it. She looked at me with mingled love and condescension and said, “that's not my style, but I understand. You still see your little girl in pretty things.” And she's right. I do.

My childhood dresses were of the Sunday school variety, albeit we never attended Sunday school, or church, for that matter. In fact, the only time that I was ever inside a church the whole time I was growing up was when my father's youngest sister, got married. She was all of seventeen. I wore a pale pink Organza dress that my mother bought on sale at the Bon Marche. My cousin Diane was the flower girl and wore white gloves on her small hands. Despite the fact that my dress was prettier, and by far the best I had ever owned, I was smitten with her gloves and wanted them desperately. Smooth white cotton with one small pearl to clasp them at the wrist. I remember sitting in a pew while my seventeen year old aunt, a child herselt, walked up the aisle. All I could see were my cousin's gloves. was four. I saw Diane recently at her mother's funeral. She is even prettier as a woman, though her eyes were haunted that day. Not so much by her mother's death, but by the responsibility that had been laid like a shawl over her shoulders. Her father is grief stricken and she is to pick up the pieces of the family and put them together. It's a lousy task, but I've no doubt she will.

When I grew up in Eugene, you either shopped at Sears or The Bon. Sears had a catalogue counter in the basement with the hardware, and clothing on the main floor where it could be exhibited through the windows. There was also the Bon Marche, or “The Bon” as it was referred to. The Bon was originally opened in Seattle in the 1890's and now is “Macys”. But at that time, it was the place to go for middle class America, back when middle class meant you owned a home, had a car, a savings account, and enough to eat. When I was in high school, a mall was built on the periphery of city limits, and like most malls, it directed traffic away from the core and forever changed downtown commerce. But while we were little, downtown was the place to go.

The Bon had end of the month sales and it was at these that my mother would buy clothing at deep discount. We were definitely at the lower end of middle class, and clothing was not so much in the budget. This is not a big deal at four. My mother however, was twenty-nine, slim, and I'm sure she longed for nice clothing. On the last Wednesday of the month, my mother, and sometimes her mother, would line up with a throng of other hopeful housewives and wait for the doors to open so that they could rush in. I still remember the crush of bodies taller than myself and the eager anticipation of bargains. Cosmetics, shoes, handbags and men's furnishings were on the main floor. Children's and lingerie on the second, and women's clothing on the third. In the basement there were household goods, a small cafe, and Santa Claus at Christmas time. We went to the cafe after the sale once in a great while for watered down coffee, donuts and orange juice. Starbucks and coffee houses in general were not part of the scene then. Nor would anyone have thought of spending that much of the grocery budget on a coffee drink. Women did not lounge with their strollers and girlfriends where it was obvious that they were not attending to their household chores. Women had other women into their homes for coffee and cigarettes.

My grandmother, Zenaide, accompanied us to these “end of the month” sales. Zenaide had a limp from polio she had as a child, but it didn't really slow her down much. A feisty old bat, she was good at slinging her purse in front of someone, and securing her place. Bellying up to the bar as it were. Because the sale goods were primarily located in waist high bins that you had to rummage through, all of the activity was at my eye level. A sea of hands and price tags flashed in front of me as items were chosen then quickly discarded. Sometimes an item was momentarily coveted, reflected upon, then tossed back into the sale flotsam. Unless we were in the children's section, and the bin might actually relinquish something that would be held up to me and perhaps even purchased, I was far more interested in the thighs, hips and tummies that presented themselves to me. Some rounded, some firmly girdled, some like my mother's, so slim they didn't need girdling. And there was the perfume, each scent fighting for it's rightful place. It was the abatoir where women stood their ground, staked their place on the tile, and clawed for bargains.

When I was eleven, I finally shopped at the Bon with my own money, earned from picking strawberries and beans. We continued to pick crops every summer thereafter, but this was the only time I spent all of my earnings on two dresses. One was a navy herringbone that buttoned up the front. It had a wide navy collar and was a-line in shape. The other was a dropped shirtwaist with pleats below the hips. It was brown with a thin orange stripe running through it. I loved these dresses and alternated them with my cousins hand me downs every weeks. The following year, my mother purchased my first bra at The Bon.

In 1969, the year I was ten, a huge shopping mall opened in Eugene with a Meier and Franks anchoring it at one end, and a J.C. Penneys anchoring it at the other. A K-Mart opened several miles away, and the landscape of discount shopping in my hometown was forever changed. When I started junior high we were allowed to wear pants to school for the first time. Girls no longer had to shiver in cotton dresses and anklets during the winter months. When I was in the eighth grade, my mother allowed me to buy a pair of levis and wear them to school. When you have a pair of jeans, you have an outfit for every day. The Bon is now history.


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    • profile image


      6 years ago

      I love the Bon Marche too, but the Emporium had cuter clothes. Remember Petries, Lerners, Woolworths and Newberry's? Ahhhh, the cheap lip stick and nailpolish...

    • profile image


      7 years ago

      Yes fond memories of the Bon. It was THE place to go for wedding dresses. There was a woman who worked there that would come to your wedding to make sure the dress was perfect, those were the days of customer service. If you had alot of money you would shop at Kaufmanns.

    • carolina muscle profile image

      carolina muscle 

      8 years ago from Charlotte, North Carolina

      I kinda miss those old department stores, ya know? We had something in Charlotte like that called "Belks" -- also a memory. Great post.

    • amethyst-rose profile image


      8 years ago from Washington

      Your story brings me fond memories and smiles, happy recollections of times past. The Bon star still shines over downtown Seattle at Christmastime and even tho' it is Macy's now, it will always be The Bon to me. Thanks!

    • profile image


      8 years ago

      Aw yes. We have lost our beloved downtown store that was a lot like you describe of Bon's. There is now a huge hole in the ground with construction equipment and a wall around the perimeter of what was the oldest store of its kind in America, started during the pioneer days by a little Jewish man pushing a cart. He was to have a huge impact on our area. Great hub, thanks for sharing.

    • J Burgraff profile imageAUTHOR

      J Burgraff 

      9 years ago

      She was too. I'm going to keep going on the memoir theme, so you'll be hearing more about her. thanks..

    • profile image


      9 years ago

      I'm still on "feisty old bat" heehee

    • itakins profile image


      9 years ago from Irl

      Such a good story-and so true of so many places now-I really enjoyed reading this.


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