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The Efficacy Of Keyword Placement In Website Content Writing

Updated on February 26, 2015

Why Keywords for Website Content?

Whether you write contents for commercial or serving your individual objective, website content writing is always a fun provided that you do this in a rightful manner. With that said, you should essentially know the keyword placement technique when writing contents for your website.

Though keywords are the inseparable parts of search engine optimization or SEO technique, yet their veracity or necessity is required in non-SEO purpose as well.

For instance, keyword placement is one of the most intelligent steps taken towards improvement of CTR (click-through-rate) of your article. Placement of relevant keywords in right order will give immense exposure to your website (though it largely depends on quality of contents written).

Hence, there is no gainsaying in the fact that keyword placement in right order is one of the most salient steps in order to increase the visibility of your website or mount the significance of your article on the web world.

Website Content Writing And Keyword Placement: Things To Understand

First of all, do not forget that keywords that you wish to place are well researched. This is very importance for the purpose of increasing ranking of your website on Google or other prioritized search engines of yours.

Highly-researched keywords, using tools, such as Google’s KeywordPlanner or Wordtracker or others will give you an improved insight of which particular keywords you should prioritize for writing contents for your website.

You should also pay heed to the length of the chosen keywords.

Keyword-placement in website content writing is one of the various strategies of Search Engine Optimization in order to improve ranking of your website. Hence, aptly managed keyword-placement is a smart technique.
Keyword-placement in website content writing is one of the various strategies of Search Engine Optimization in order to improve ranking of your website. Hence, aptly managed keyword-placement is a smart technique. | Source

Why Keyword's Length Matter?

Over the past few days, long-tailed keywords (for instance, “how to improve website content writing skills” etc.) are used by search engine optimization or SEO experts as an effective technique to spearhead the progress of website promotion in search engine and all over the social media world.

Hence, aside from choosing short-length keywords, opt for long-tailed ones according to their search volumes in search engines (it is believed that keywords with high completion on search engines are not very conducive to improving your website’s ranking).

Website content writing is somewhat different from conventional ways of writing articles or blogs. To say the least, this one requires you to be cautious in the context of writing contents with brevity and informativeness being well-combined.

You can, therefore, place right keywords that truly define the goals of your business.

So to say, if your business develops software applications or has specialization in the settlement of lawsuits/litigations, then you have to choose keywords, particularly related to your business, not some random and unrelated keywords.

There is significant importance of orderly placed keywords in website content writing.
There is significant importance of orderly placed keywords in website content writing. | Source

Place keywords in Right Order

The keyword placement should be in a right order. This means when you have to place particular keywords on your website, be cautious to the number of repetition. To state otherwise, you have to ensure that the website is not getting fraught with keywords. This will lead to undesirable penalization of your site from your chosen search engine (Google, for instance).

The order of keyword placement must be a well-thought-of strategy involving quantum of keywords used, and the orderly placement of primary and secondary keywords in the contents given.

For instance, your primary keywords (those you have enlisted in Meta description at least once or those too important for your business to define its exact goals). The secondary keywords may be less important but their placement in contents will give your website its desired exposure.

A website with orderly placed keywords has its efficacy in terms of allowing it get desired positioning in major search engines, qualifies it to be broadly reachable to your target audience, and increasing its performance with regards to improved visibility.

While there may be the possibility of you having no required knowledge about keyword placement, you are recommended to choose the service of a company offering website content writing. It will help you save time and get peace of mind from the intricacy of choosing right keywords and their orderly placement in contents of your website.

Writing for humans not for search engines is the very ulterior motive of website content writing.
Writing for humans not for search engines is the very ulterior motive of website content writing. | Source

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