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The abc's of a well written article

Updated on June 12, 2011

1. Content - The first thing that a writer must consider is the content of the article that is about to be undertaken. People are looking for valuable information that they can actually take action on after reading it.

Don't try to copy someone else's style but develop your own because you are unique and there is no one else like you.Just as there are no two finger prints or voice prints the same, no one has your creativity.

With your in demand content, create a unique angle that captures the attention of your audience that allows you to have a conversation with them.

2. Don't engage in a boring conversation - Remember your article is a conversation between you and your audience and

no one wants to engage in a boring conversation. Grab the attention of your prospect by appealing to their

passion.Many times the writer will write for themselves and not for their potential audience, but this is a

mistake. Come up with questions that you think your audience may have and address them in the article. Remember

with a wide range of information on the web a writer must capture and hold a prospects attention in the beginning

or they will move on toward something else.

3. Benefits - What are the benefits for your potential audience? I was into sales for awhile and one of the most important tips for a sales person to close a sale was to list the benefits for the prospect.

A person clicks on an article because they feel that something of interest will benefit them in some way. Why else would they come to look at a specific article? If what they are looking for does not appeal to them in some way, they will leave.

Many times I have personally clicked on an interesting title only to find that the article did not live up to the title. For example in this article I have tried to cover the benefits that other writers can use by laying out in numeric order tips to follow. I am not a professional by far, but I have learned a great deal along the way and I continue to learn. I truly wish to help others.

Writing for your audience

4. Keep it simple - One of the quickest ways to turn your audience away is to write in such a way that they cannot understand.

Many times the writer knows what they are trying to convey but that does not mean the audience understands. A helpful tip is to get feedback from other writers and readers who may be able to point out mistakes if there are any.

Last but not least convey to your potential audience that you are on their side and not against them. You are their advocate called along side to help them understand their frustrations and disappointments as it relates to becoming a writer.

5 article writing tips

  • Integrate key words into your your article for search engine optimization but do not write your article only with this in mind. Write your article with your audience in mind first and then sparingly integrate your key words.
  • Start writing - Don't stare at your blank piece of paper but start writing because many ideas emerge out of just putting something on paper. Rewriting is writing and reworking what has been written until something emerges.
  • Read read and read - Continue reading because the more you do you can learn grammar and punctuation , sentence structure and other important aspects of writing.
  • Use surveys - Countless professional marketers use surveys to gain ideas for building their business, so why not use them for ideas when writing those up and coming award winning articles you are going to write (smile).
  • Study your feedback - Study the feedback from your previous published work and find new angles from successful articles. For example if you get a good response on a certain topic, expand on that same topic. (IE drawing for beginners, how to draw animals, how to draw people, tips on landscape drawing, supplies needed for drawing, etc.)

Feel free to add more writing ideas

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    • HAexpressions profile imageAUTHOR


      5 years ago

      Thank you MarleneB!

    • MarleneB profile image

      Marlene Bertrand 

      5 years ago from USA

      These are really good tips. They are common sense tips that every writer should know, nevertheless, they are well worth mentioning and bringing to the forefront of our minds. I think what you stated about making sure the content delivers what the title promises is very critical. You definitely delivered what you promised. Excellent hub.

    • profile image


      7 years ago

      HA, You brought out things that, now that I read them, I think were already vaguely present in my mind but you brought them into clear focus so that I can keep them in mind while I write. Thank you for sharing!

    • HubCrafter profile image


      8 years ago from Arizona

      Hi HA:

      Nicely written.

      I'm not sure about the advice to avoid imitating other writers though.

      Authors are like actors. Either they CAN play more than one role or they are forever to be typecast.

      Let me explain why this is so very important for writers to understand. Literature (writing) covers so many different forms that an Author truly needs to be well-versed in many different genres.

      The hub about can be done in several differing STYLES....journalistic, poetic, narrative, satiric and so on. The same is true about nearly all the subjects here at HubPages, isn't it?

      Style is just a kind of personal method. In music there is jazz, hip-hop, funk, rock, new age and so on. Styles for different audiences.

      Can a trumpet player play the different forms of music? Sure. Especially if he knows they exist; has learned of their history ; their proponents; their legends.

      But if I only play the trumpet in my tiny pond and fail to hear the other trumpets? I certainly will find myself, sooner or later, to be the world's greatest my own opinion..because my world is so

      In college we were given great literary works; usually just a few paragraphs of each one. Then we were asked to imitate the form of that author. We did this with a very wide variety of written forms including advertising copy, novels, short stories, music lyrics, epic get the idea.

      We played our trumpet across the history of literature. It was a fascinating exercise, an incredible journey through the minds and the forms of our greatest authors. I highly recommend the practice.


    • profile image


      8 years ago

      Sometimes it's best to write your Idea and give it to a professional writer if you want to,or to keep writing until I get it right.

    • HAexpressions profile imageAUTHOR


      8 years ago

      Thanks Nicks,

      I have found what you say to be true and sometimes it's hard to believe the mistakes I missed by taking a fresh look.

    • profile image


      8 years ago

      May I suggest that it is always a good idea to 'rest' on a completed manuscipt for a few days and re-look at it before sending it out. It can be surprising how something excellent looks poor when looked at afresh - or shows obvious mistakes. Does anyone else find this?

    • HAexpressions profile imageAUTHOR


      8 years ago

      Thank you for your comments!

    • Jersey Jess profile image

      Jersey Jess 

      8 years ago from USA

      Thanks for the tips, they definitely help. I'm looking forward to reading more of your Hubs.

    • Jersey Jess profile image

      Jersey Jess 

      8 years ago from USA

      Thanks for the tips, they definitely help. I'm looking forward to reading more of your Hubs.

    • profile image


      8 years ago

      thanks for the tips, they make alot of sense. I will be sure to try them out. especially the part where you add the readers answers into your article. Thanks for sharing.


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