ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Books, Literature, and Writing

The abc's of a well written article

Updated on June 12, 2011

1. Content - The first thing that a writer must consider is the content of the article that is about to be undertaken. People are looking for valuable information that they can actually take action on after reading it.


Don't try to copy someone else's style but develop your own because you are unique and there is no one else like you.Just as there are no two finger prints or voice prints the same, no one has your creativity.


With your in demand content, create a unique angle that captures the attention of your audience that allows you to have a conversation with them.


2. Don't engage in a boring conversation - Remember your article is a conversation between you and your audience and


no one wants to engage in a boring conversation. Grab the attention of your prospect by appealing to their


passion.Many times the writer will write for themselves and not for their potential audience, but this is a


mistake. Come up with questions that you think your audience may have and address them in the article. Remember


with a wide range of information on the web a writer must capture and hold a prospects attention in the beginning


or they will move on toward something else.

3. Benefits - What are the benefits for your potential audience? I was into sales for awhile and one of the most important tips for a sales person to close a sale was to list the benefits for the prospect.


A person clicks on an article because they feel that something of interest will benefit them in some way. Why else would they come to look at a specific article? If what they are looking for does not appeal to them in some way, they will leave.


Many times I have personally clicked on an interesting title only to find that the article did not live up to the title. For example in this article I have tried to cover the benefits that other writers can use by laying out in numeric order tips to follow. I am not a professional by far, but I have learned a great deal along the way and I continue to learn. I truly wish to help others.


Writing for your audience

4. Keep it simple - One of the quickest ways to turn your audience away is to write in such a way that they cannot understand.


Many times the writer knows what they are trying to convey but that does not mean the audience understands. A helpful tip is to get feedback from other writers and readers who may be able to point out mistakes if there are any.


Last but not least convey to your potential audience that you are on their side and not against them. You are their advocate called along side to help them understand their frustrations and disappointments as it relates to becoming a writer.

5 article writing tips

  • Integrate key words into your your article for search engine optimization but do not write your article only with this in mind. Write your article with your audience in mind first and then sparingly integrate your key words.
  • Start writing - Don't stare at your blank piece of paper but start writing because many ideas emerge out of just putting something on paper. Rewriting is writing and reworking what has been written until something emerges.
  • Read read and read - Continue reading because the more you do you can learn grammar and punctuation , sentence structure and other important aspects of writing.
  • Use surveys - Countless professional marketers use surveys to gain ideas for building their business, so why not use them for ideas when writing those up and coming award winning articles you are going to write (smile).
  • Study your feedback - Study the feedback from your previous published work and find new angles from successful articles. For example if you get a good response on a certain topic, expand on that same topic. (IE drawing for beginners, how to draw animals, how to draw people, tips on landscape drawing, supplies needed for drawing, etc.)

Feel free to add more writing ideas

    0 of 8192 characters used
    Post Comment

    • HAexpressions profile image
      Author

      HAexpressions 5 years ago

      Thank you MarleneB!

    • MarleneB profile image

      Marlene Bertrand 5 years ago from USA

      These are really good tips. They are common sense tips that every writer should know, nevertheless, they are well worth mentioning and bringing to the forefront of our minds. I think what you stated about making sure the content delivers what the title promises is very critical. You definitely delivered what you promised. Excellent hub.

    • profile image

      SparrowMinistries 6 years ago

      HA, You brought out things that, now that I read them, I think were already vaguely present in my mind but you brought them into clear focus so that I can keep them in mind while I write. Thank you for sharing!

    • HubCrafter profile image

      HubCrafter 8 years ago from Arizona

      Hi HA:

      Nicely written.

      I'm not sure about the advice to avoid imitating other writers though.

      Authors are like actors. Either they CAN play more than one role or they are forever to be typecast.

      Let me explain why this is so very important for writers to understand. Literature (writing) covers so many different forms that an Author truly needs to be well-versed in many different genres.

      The hub about Travel...it can be done in several differing STYLES....journalistic, poetic, narrative, satiric and so on. The same is true about nearly all the subjects here at HubPages, isn't it?

      Style is just a kind of personal method. In music there is jazz, hip-hop, funk, rock, new age and so on. Styles for different audiences.

      Can a trumpet player play the different forms of music? Sure. Especially if he knows they exist; has learned of their history ; their proponents; their legends.

      But if I only play the trumpet in my tiny pond and fail to hear the other trumpets? I certainly will find myself, sooner or later, to be the world's greatest trumpeter...in my own opinion..because my world is so very...limited.

      In college we were given great literary works; usually just a few paragraphs of each one. Then we were asked to imitate the form of that author. We did this with a very wide variety of written forms including advertising copy, novels, short stories, music lyrics, epic poetry...you get the idea.

      We played our trumpet across the history of literature. It was a fascinating exercise, an incredible journey through the minds and the forms of our greatest authors. I highly recommend the practice.

      HubCrafter

    • profile image

      chris 8 years ago

      Sometimes it's best to write your Idea and give it to a professional writer if you want to,or to keep writing until I get it right.

    • HAexpressions profile image
      Author

      HAexpressions 8 years ago

      Thanks Nicks,

      I have found what you say to be true and sometimes it's hard to believe the mistakes I missed by taking a fresh look.

    • profile image

      Nicks 8 years ago

      May I suggest that it is always a good idea to 'rest' on a completed manuscipt for a few days and re-look at it before sending it out. It can be surprising how something excellent looks poor when looked at afresh - or shows obvious mistakes. Does anyone else find this?

    • HAexpressions profile image
      Author

      HAexpressions 8 years ago

      Thank you for your comments!

    • Jersey Jess profile image

      Jersey Jess 8 years ago from USA

      Thanks for the tips, they definitely help. I'm looking forward to reading more of your Hubs.

    • Jersey Jess profile image

      Jersey Jess 8 years ago from USA

      Thanks for the tips, they definitely help. I'm looking forward to reading more of your Hubs.

    • profile image

      AuthorLMS 8 years ago

      thanks for the tips, they make alot of sense. I will be sure to try them out. especially the part where you add the readers answers into your article. Thanks for sharing.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)