What Must An Article Have

Articles in today's market place for Internet marketing is more important than any other traffic tool.  The article will measure our success as well as drive a lot of traffic to our websites.  Article marketing has become one of the most important tools in a marketers arsenal when it comes to traffic and earnings.  A marketer who isn't using articles in their campaigns are throwing a lot of traffic and dollars right out the window.

In most cases article marketing will send more traffic to a website than any other means of promotion.  not only is traffic a factor but articles are absolutely great for high search engine rankings and great search results.  of course we know the higher we can get our site ranking the bigger piece of the pie we are going to see.  you can do more income generating with articles than anything else out there.

The thing is there are rules and ways to achieve great article marketing.  just throwing a bunch of crappy articles on your website will do very little for you.  There are certain things you need to do to get articles working for you.  If you are writing great articles people will continue to come back and read more.  They will even tell others about your site.

Below you will find some key information for writing your articles and building a successful article marketing campaign.  In my opinion there are four key and essential elements needed to build articles that will drive traffic to your site now and for years to come.

If you are writing articles you need to build them based around keywords and keyword phrases.  Some people may find your site on a fluke but for the most part they are going to find it going through the search engines.  They will type in what they are looking for.  If you have been doing your homework you will know what they want ahead of time.  Because of this when they do the search there is a very good chance they will find your site.

The biggest thing is to have an article marketing campaign that targets your keywords and keyword phrases.  On the Internet you will find a ton of tools claiming to be the best.  Some will be free and some will charge money.  Personally I have only ever used Google's free keyword search tool and once you learn to use it, in my opinion there is no better.

Its important to figure out what keywords and keyword phrases are going to be the best for your article marketing.  You can visit a great hub titled How To Use Google's Keyword Search Tool

So now you have found the keywords and keyword phrases for your article marketing.  Now you must know how to use them most effectively.

You want the search engines to know you are there.  In order for that to happen you need a comfortable amount of keywords and keyword phrases in your article.

Some people will tell you that you should have at least 15% keywords and keyword phrases in your articles.  My opinion is a bit different.  To me 15 is too high.  I have never had a problem using 5 to 7% keywords and keyword phrases in my articles.  Too many keywords could work against you as the search engines may pick it up as keyword stuffing.  Articles will get you the best ranking for your site as compared to anything else out there.

The number of times a keyword or keyword phrase is used in an article is known as keyword density.

The numbers do vary and through trial and error you will find a nice happy medium that will work for you.  The key is to not turn off the search engines or readers with too many keywords.  This makes an article very uncomfortable to read.

Keywords are important to your articles but an article full of keywords and no meaning will get you no where in a hurry. 

In article marketing you must have quality content that people want to read.  If you are not providing good quality info to your readers they wont even make it to the bottom of the article never mind clicking through to your site.

You are looking to gain the trust of the reader so they will keep coming back for more.  Whether you care to believe it or not spelling and grammar can also play a big part in keeping your readers.

When people are reading articles to learn something they like to see numbers.  That's why you will put as many facts and statistics you can find in your articles.  This kind of stuff will also peg you as an expert in what you are talking about.

You want people to trust and believe you in your articles.  You also want them to come back.  Make sure your article marketing is about honesty and quality and all will work out for you.

You would not even believe how many people forget to link back to their websites.

You have just finished writing the most informative article on the Internet.  Thousands of people are flocking to it.  However when they get to the end of the article and they want more info there is no place to go.

The resource box is the key for readers to move on to your site.  Without this you and them are hooped.

Your article marketing will never get anywhere if you forget steps.  Take your time writing good articles.  In the long run quality will always beat quantity when it comes to article marketing.