ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What Must An Article Have

Updated on March 8, 2010

Write A Great Article

Articles in today's market place for Internet marketing is more important than any other traffic tool.  The article will measure our success as well as drive a lot of traffic to our websites.  Article marketing has become one of the most important tools in a marketers arsenal when it comes to traffic and earnings.  A marketer who isn't using articles in their campaigns are throwing a lot of traffic and dollars right out the window.

In most cases article marketing will send more traffic to a website than any other means of promotion.  not only is traffic a factor but articles are absolutely great for high search engine rankings and great search results.  of course we know the higher we can get our site ranking the bigger piece of the pie we are going to see.  you can do more income generating with articles than anything else out there.

The thing is there are rules and ways to achieve great article marketing.  just throwing a bunch of crappy articles on your website will do very little for you.  There are certain things you need to do to get articles working for you.  If you are writing great articles people will continue to come back and read more.  They will even tell others about your site.

Below you will find some key information for writing your articles and building a successful article marketing campaign.  In my opinion there are four key and essential elements needed to build articles that will drive traffic to your site now and for years to come.

Article Marketing Step 1-Keywords And Keyword Phrases

If you are writing articles you need to build them based around keywords and keyword phrases.  Some people may find your site on a fluke but for the most part they are going to find it going through the search engines.  They will type in what they are looking for.  If you have been doing your homework you will know what they want ahead of time.  Because of this when they do the search there is a very good chance they will find your site.

The biggest thing is to have an article marketing campaign that targets your keywords and keyword phrases.  On the Internet you will find a ton of tools claiming to be the best.  Some will be free and some will charge money.  Personally I have only ever used Google's free keyword search tool and once you learn to use it, in my opinion there is no better.

Its important to figure out what keywords and keyword phrases are going to be the best for your article marketing.  You can visit a great hub titled How To Use Google's Keyword Search Tool

Article Marketing Step 2-Keyword Density

So now you have found the keywords and keyword phrases for your article marketing.  Now you must know how to use them most effectively.

You want the search engines to know you are there.  In order for that to happen you need a comfortable amount of keywords and keyword phrases in your article.

Some people will tell you that you should have at least 15% keywords and keyword phrases in your articles.  My opinion is a bit different.  To me 15 is too high.  I have never had a problem using 5 to 7% keywords and keyword phrases in my articles.  Too many keywords could work against you as the search engines may pick it up as keyword stuffing.  Articles will get you the best ranking for your site as compared to anything else out there.

The number of times a keyword or keyword phrase is used in an article is known as keyword density.

The numbers do vary and through trial and error you will find a nice happy medium that will work for you.  The key is to not turn off the search engines or readers with too many keywords.  This makes an article very uncomfortable to read.

Article Marketing Step 3-Good Article Content

Keywords are important to your articles but an article full of keywords and no meaning will get you no where in a hurry. 

In article marketing you must have quality content that people want to read.  If you are not providing good quality info to your readers they wont even make it to the bottom of the article never mind clicking through to your site.

You are looking to gain the trust of the reader so they will keep coming back for more.  Whether you care to believe it or not spelling and grammar can also play a big part in keeping your readers.

When people are reading articles to learn something they like to see numbers.  That's why you will put as many facts and statistics you can find in your articles.  This kind of stuff will also peg you as an expert in what you are talking about.

You want people to trust and believe you in your articles.  You also want them to come back.  Make sure your article marketing is about honesty and quality and all will work out for you.

Article Marketing Step 4-Linking Articles

You would not even believe how many people forget to link back to their websites.

You have just finished writing the most informative article on the Internet.  Thousands of people are flocking to it.  However when they get to the end of the article and they want more info there is no place to go.

The resource box is the key for readers to move on to your site.  Without this you and them are hooped.

Your article marketing will never get anywhere if you forget steps.  Take your time writing good articles.  In the long run quality will always beat quantity when it comes to article marketing.

Do you use article marketing to earn money online

See results


    0 of 8192 characters used
    Post Comment

    • Dale Mazurek profile imageAUTHOR

      Dale Mazurek 

      8 years ago from Canada

      Never give up with article marketing. An article you write today will still be making you money years from now.


    • Lamme profile image


      8 years ago

      Thanks for all the great information. Article marketing is something I've been trying to learn about and you've explained it well. I really need to work on keyword density in my writing. Thumbs up.

    • profile image

      Writer's Block 

      8 years ago

      Terrific article. I'm just starting out with articles and this is really useful info. Thanks for sharing.

    • Dale Mazurek profile imageAUTHOR

      Dale Mazurek 

      8 years ago from Canada

      Thanks everyone. If anyone ever wants any article advice feel free to send me a message and I will do my best to answer you with the best advice I can offer

    • H.C Porter profile image


      8 years ago from Lone Star State

      Great Information-I'm going to bookmark this one! Thanks for sharing your knowledge.

    • ramkkasturi profile image


      8 years ago from India

      Quite an interesting hub. Very useful too. Thanks


    • profile image

      Duchess OBlunt 

      8 years ago

      Very well done Dale. Good points.

    • myownworld profile image


      8 years ago from uk

      Great advice here too...Am still learning all these things, and hubs like yours go a long way in helping people like us. Thank you for sharing all this... :)

    • pmccray profile image


      8 years ago from Utah

      Excellent, thanks again for sharing your knowledge. Looking for more. Bookmarked and printed.

    • Dale Mazurek profile imageAUTHOR

      Dale Mazurek 

      8 years ago from Canada

      Honestly CM, while article marketing is great you do need to write lots.

      I have a couple thousand under my belt. Once you get good and comfortable it really isnt that hard.

      My real life job is a 12 hour a day job and I still managed 4 articles, one hub, updated the blog, did some keyword research and played around on hubpages.


    • CMHypno profile image


      8 years ago from Other Side of the Sun

      Great information on article marketing. I have written a few, but I know that I should write a lot more if I'm going to see real results.

    • Hello, hello, profile image

      Hello, hello, 

      8 years ago from London, UK

      Thank you for your helpful hub.

    • carolina muscle profile image

      carolina muscle 

      8 years ago from Charlotte, North Carolina

      Very informative!

    • Paradise7 profile image


      8 years ago from Upstate New York

      I've got this bookmarked under "Hubmoney" and have promised myself to review it before I write my next hub.

    • Dale Mazurek profile imageAUTHOR

      Dale Mazurek 

      8 years ago from Canada

      Thanks Lily, watch out for more to come.

    • Lily Rose profile image

      Lily Rose 

      8 years ago from A Coast

      Another good one, Dale! My cousin just joined - I'm going to tell her to read this one.

    • Dale Mazurek profile imageAUTHOR

      Dale Mazurek 

      8 years ago from Canada

      Thank you Im I plan on writing a few more hubs on articles. If I can help a few hubbers I am content.


    • lmmartin profile image


      8 years ago from Alberta and Florida

      Excellent hub, Dale. Keep 'em coming.

    • Dale Mazurek profile imageAUTHOR

      Dale Mazurek 

      8 years ago from Canada

      Hey Jen, thanks for stopping by.

      I live for article marketing and do quite well with it. If done properly all your marketing can be done through article marketing.

      I will have more hubs on the way


    • Jen's Solitude profile image

      Jen's Solitude 

      8 years ago from Delaware

      Thanks Dale, I plan to bookmark this hub. Appreciate the 4 tips for writing successful articles and will put your advice in practice very soon.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)